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All HBS Web
(1,639)
- Faculty Publications (337)
- October 2014 (Revised November 2016)
- Technical Note
Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)
By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a...
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Keywords:
Customer Lifetime Value;
Return On Investment;
Segmentation;
Social Networks;
Customer Relationship Management;
Marketing Strategy;
Investment Return;
Social and Collaborative Networks;
Social Media
Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
- July 2014
- Article
Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows
By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In...
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Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
- May 2014 (Revised August 2020)
- Teaching Note
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's...
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Keywords:
Digital;
Marketing Communication;
Non-profit Management;
Marketing;
Marketing Strategy;
Nonprofit Organizations;
Social Media;
Entertainment and Recreation Industry;
Tourism Industry;
United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- March 2014
- Teaching Note
The Weather Company
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and...
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- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Marketing Strategy;
Digital Marketing;
Advertising Industry;
Public Administration Industry;
Transportation Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- January 2014 (Revised August 2020)
- Case
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media.
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Keywords:
Information Technology;
Marketing Strategy;
Social Media;
Technology Industry;
United States
Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of...
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Keywords:
Social Influence;
Social Network;
Mobile App;
Peer Effects;
Latent Homophily;
Latent Space;
Proxy Variables;
Familiarity;
Behavior;
Consumer Behavior;
Applications and Software;
Social and Collaborative Networks;
Mobile and Wireless Technology;
Power and Influence;
Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail...
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Keywords:
Teams;
Teaming;
Leadership And Managing People;
Leadership;
Team Effectiveness;
Team Performance;
Team Design;
Team Leadership;
Teamwork;
Team Process;
Team Function;
Team Launch;
60/30/10 Rule;
Team Boundary;
Distribution Of Leadership Authority;
Self-Managed Teams;
Virtual Teams;
Unbounded Teams;
Acts Of Leadership;
Execution Teams;
Decision Making Teams;
Creativity Teams;
Team Size;
Task Design;
Team Timeline;
Team Roles;
Team Representation;
Diversity;
Team Familiarity;
Collective Intelligence;
Team Stages Of Development;
Team Coaching;
Performance Pressure;
X-Teams;
Team Focus;
Interaction;
Management Teams;
Managerial Roles;
Management Systems;
Management Style;
Management Skills;
Management Practices and Processes;
Organizational Design;
Organizational Structure;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Groups and Teams;
Networks;
Social Psychology;
Behavior;
Conflict and Resolution;
Creativity;
Social and Collaborative Networks;
Satisfaction;
Prejudice and Bias;
Power and Influence;
Personal Characteristics;
Familiarity;
Cognition and Thinking;
Attitudes;
Projects;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Development;
Leadership Style;
Leading Change;
Knowledge Use and Leverage;
Knowledge Sharing;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Design;
Interpersonal Communication;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
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Media and Broadcasting Industry;
Media and Broadcasting Industry;
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Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Asia;
North and Central America;
South America;
Atlantic Ocean;
Central Asia;
Europe;
Latin America;
Middle East;
Oceania;
West Indies
Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...
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Keywords:
Creative Industries;
Fashion;
Publishing;
Digital Technology;
Entertainment;
Product Portfolio Management;
Magazines;
Journals and Magazines;
Internet and the Web;
Change Management;
Resource Allocation;
Creativity;
Media;
Advertising;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact...
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- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter...
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Keywords:
Measurement and Metrics;
Data and Data Sets;
Internet;
Software;
Communication Technology;
Advertising;
Social and Collaborative Networks;
Acquisition;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders...
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Keywords:
App Development;
Location Choices;
Structure Of The Firm;
Global;
Entrepreneurship;
Social Media;
Sports Industry;
Entertainment and Recreation Industry;
United Kingdom;
South Africa
Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
- Article
Contagion of Cooperation in Static and Fluid Social Networks
By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social...
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Jordan, Jillian J., David G. Rand, Samuel Arbesman, James H. Fowler, and Nicholas A. Christakis. "Contagion of Cooperation in Static and Fluid Social Networks." PLoS ONE 8, no. 6 (June 2013).
- 2013
- Chapter
Privacy Breach Analysis in Social Networks
By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the...
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Keywords:
Crime and Corruption;
Social and Collaborative Networks;
Social Media;
Cybersecurity;
Analytics and Data Science
Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and...
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- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms...
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Keywords:
Organizational Structure;
Applications and Software;
Organizational Culture;
Technological Innovation;
Digital Platforms;
Innovation and Management;
Media;
Management Systems;
Social and Collaborative Networks;
Information Technology Industry;
Service Industry;
Texas
Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
- Article
What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media
By: Himabindu Lakkaraju, Julian McAuley and Jure Leskovec
Lakkaraju, Himabindu, Julian McAuley, and Jure Leskovec. "What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media." Proceedings of the International AAAI Conference on Weblogs and Social Media 7th (2013).