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All HBS Web
(4,304)
- Faculty Publications (1,137)
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....
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Keywords:
Entertainment;
Creative Industries;
Performing Arts;
(General) Management;
Blockbusters;
Non-profit;
Theater Entertainment;
Strategy;
Risk Management;
Nonprofit Organizations;
Arts;
Creativity;
Product Launch;
Product Development;
Marketing;
Entertainment and Recreation Industry;
United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- July 2016
- Supplement
Mahindra Tool: Project Economics
By: Joseph B. Fuller and Christopher Payton
The case describes Mahindra Lifespace Developers’ (MLDL), a unit of Indian conglomerate Mahindra and Mahindra, foray into the affordable housing segment. MLDL sees a huge opportunity in selling apartments to the burgeoning population of urban workers, which is badly...
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Keywords:
Business Conglomerates;
Business Startups;
Development Economics;
Developing Countries and Economies;
Corporate Entrepreneurship;
Social Entrepreneurship;
Housing;
Emerging Markets;
Business and Government Relations;
Human Needs;
Social Issues;
Urban Development;
Real Estate Industry;
India
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Business Startups;
Talent;
Talent Management;
Growth Management;
Marketing Communications;
Social Marketing;
Salesforce Management;
Pricing;
Sales;
Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- 2016
- Working Paper
Shareholder Activism on Sustainability Issues
By: Jody Grewal, George Serafeim and Aaron Yoon
Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address...
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Keywords:
Sustainability;
Activism;
Activist Investors;
Activist Shareholder;
Corporate Social Responsibility;
Environment;
Corporate Performance;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Performance;
Environmental Sustainability;
Corporate Governance;
Business and Shareholder Relations;
Investment Activism
Grewal, Jody, George Serafeim, and Aaron Yoon. "Shareholder Activism on Sustainability Issues." Harvard Business School Working Paper, No. 17-003, July 2016.
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household...
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Keywords:
Internet and the Web;
Competition;
Behavior;
Resource Allocation;
Household;
Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved...
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Keywords:
Digital Marketing;
Advertising;
Advertising Campaigns;
Marketing;
Organizational Structure;
Organizational Design;
Organizational Culture;
Organizational Change and Adaptation;
Social Media;
Advertising Industry;
United States;
New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- June 2016
- Case
Publicis Groupe 2016: Maurice and the Millennials
By: Rosabeth Moss Kanter and Jonathan Cohen
Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he...
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Keywords:
Managing Change;
Transformations;
Digital;
Millennials;
Change;
Innovation;
Acquisitions;
Merger;
Culture;
Advertising Agency;
Reorganization;
Organizational Change and Adaptation;
Information Technology;
Change Management;
Restructuring;
Management Succession;
Marketing;
Mergers and Acquisitions;
Transformation;
Innovation and Invention;
Digital Marketing;
Advertising Industry
Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
- May 2016 (Revised November 2018)
- Supplement
Moleskine (B)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out.
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Keywords:
Creative Industries;
Brand Building;
Digital Innovation;
Digital Services And Strategy;
Process Improvement;
Organization Change And Adaptation;
Culture;
Identity Construction;
Growth and Development Strategy;
Leadership;
Organizational Change and Adaptation;
Technological Innovation;
Creativity;
Brands and Branding;
Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
- May 2016 (Revised September 2016)
- Case
Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high...
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Keywords:
Customer Experience;
Customer Service;
Hotel Industry;
Emerging Market;
Customer Focus;
Leading Growth;
Feedback Culture;
Employee Empowerment;
Employee Engagement;
Employee Training;
Staffing;
Operations Management;
Quality Management;
Service Management;
Service Quality;
Continuous Improvement;
Hillside;
HBC;
Turkey;
Vacation;
Customer Relationship Management;
Quality;
Employee Relationship Management;
Service Operations;
Organizational Culture;
Customer Satisfaction;
Selection and Staffing;
Service Delivery;
Competitive Advantage;
Emerging Markets;
Growth and Development;
Accommodations Industry;
Entertainment and Recreation Industry;
Turkey
Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
- May 2016
- Case
Revitalizing State Bank of India
By: Srikant M. Datar, N. M. Bhatta, Rishikesha T. Krishnan and Rachna Tahilyani
State Bank of India is India’s oldest and largest bank with the government of India as its majority shareholder. Arundhati Bhattacharya, a 35-year veteran of the bank, is appointed as its chairman in October 2013. Her appointment coincides with Moody’s downgrading the...
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Keywords:
Change Management;
Transformation;
Communication Strategy;
Leadership Style;
Organizational Culture;
Organizational Change And Adaptation;
Performance Evaluation;
Culture;
Corporate Social Responsibility And Impact;
Human Resources;
Employees;
Compensation And Benefits;
Recruiting;
Capital Markets;
Performance Expectations;
Financial Services Industry;
Asia;
India
Datar, Srikant M., N. M. Bhatta, Rishikesha T. Krishnan, and Rachna Tahilyani. "Revitalizing State Bank of India." Harvard Business School Case 116-043, May 2016.
- Article
Copyright Infringement in the Market for Digital Images
By: Hong Luo and Julie Holland Mortimer
Digital technologies for sharing creative goods create new opportunities for copyright infringement and challenge established enforcement methods. We establish several important facts about the nature of copyright infringement and efforts to settle past infringing use...
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Luo, Hong, and Julie Holland Mortimer. "Copyright Infringement in the Market for Digital Images." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 140–145.
- 2016
- Book
Strategy Beyond Markets
By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have...
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Keywords:
Strategy
Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight...
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Keywords:
Entertainment;
Movie Industry;
Film;
Creative Industries;
Product Portfolio Management;
Innovation;
Branding;
Talent;
Blockbuster;
Superstar;
Film Entertainment;
Media;
Strategy;
Talent and Talent Management;
Creativity;
Product Launch;
Brands and Branding;
Product Development;
Marketing;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer...
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Keywords:
Leadership & Corporate Accountability;
Non-market Strategy;
Corporate Social Responsibility;
Politics;
Political Influence;
Political Strategy;
Political Risk;
Equity;
Gender;
Climate Change;
Communication Strategy;
Law;
Leadership;
Brands and Branding;
Media;
Problems and Challenges;
Civil Society or Community;
Social Issues;
Public Opinion;
United States;
Georgia (state, US);
North Carolina;
Indiana;
Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- Article
The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift
By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power...
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Keywords:
Groups and Teams;
Conflict and Resolution;
Power and Influence;
Perception;
Behavior;
Collaborative Innovation and Invention
Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
- March 2016 (Revised September 2021)
- Case
South Africa: A Fractured Rainbow?
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic...
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Keywords:
Politics;
Development;
Productivity;
Labor;
Labor Unions;
Infrastructure;
Government and Politics;
Economic Growth;
Performance Productivity;
Economy;
Social Issues;
South Africa
Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "South Africa: A Fractured Rainbow?" Harvard Business School Case 716-069, March 2016. (Revised September 2021.)
- March 2016 (Revised April 2019)
- Technical Note
ESG Metrics: Reshaping Capitalism?
By: George Serafeim
In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality...
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Keywords:
Capitalism;
Sustainability;
Accountability;
Corporate Social Responsibility;
Responsibilities To Society;
Environment;
Social Impact Investment;
ESG;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Measurement and Metrics;
Integrated Corporate Reporting;
Corporate Accountability;
Accounting;
Economic Systems
Serafeim, George, and Jody Grewal. "ESG Metrics: Reshaping Capitalism?" Harvard Business School Technical Note 116-037, March 2016. (Revised April 2019.)
- March 2016 (Revised August 2022)
- Case
Fair & Lovely vs. Dark is Beautiful
By: Rohit Deshpande and Saloni Chaturvedi
Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known...
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Deshpande, Rohit, and Saloni Chaturvedi. "Fair & Lovely vs. Dark is Beautiful." Harvard Business School Case 516-079, March 2016. (Revised August 2022.)
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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