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- Article
Fighting Bias on the Front Lines
By: Alexandra C. Feldberg and Tami Kim
Most companies aim for exceptional customer service, but too few are attentive to the subtle discrimination by frontline employees that can alienate customers, lead to lawsuits, or even cause lasting brand damage by going viral.
This article presents research... View Details
This article presents research... View Details
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...
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- October 2021
- Case
Esquel Group: Turning Crises into Transformation
By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh
Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken.
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- October 2021
- Case
The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen
By: Suraj Srinivasan and Li-Kuan Ni
In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide...
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Keywords:
Opioids;
Drug;
Investors;
Shareholder Activism;
Investment Activism;
Corporate Accountability;
Corporate Governance;
Governance Compliance;
Governance Controls;
Executive Compensation;
Risk Management;
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Distribution Industry;
Health Industry;
Pharmaceutical Industry;
United States;
West Virginia;
Tennessee;
Ohio;
Pennsylvania
- October 2021
- Article
Communicating Resource Scarcity and Interpersonal Connection
By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that...
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- September 2021
- Case
Harambe: Mobilizing Capital in Africa
By: Anywhere (Siko) Sikochi, Dilyana Karadzhova Botha and Francesco Tronci
Harambe was a non-profit organization whose mission was to build an ecosystem to identify promising young African entrepreneurs and provide them access to training, markets, capital, and support networks. From 2007 to 2021, Harambe had grown to a network of 367...
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- September 2021
- Case
Sawiris Foundation for Social Development
By: Brian Trelstad and Alpana Thapar
Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized Egyptians. In 2015, Noura Selim’s (MBA 2013)...
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- September 2021
- Case
Posse Foundation: Developing Strong Leaders from Diverse Backgrounds
By: John J-H Kim, Robin Mendelson and Julia Kelley
Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with...
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Keywords:
Education;
Higher Education;
Decision Making;
Demographics;
Diversity;
Ethnicity;
Income;
Race;
Values and Beliefs;
Geography;
Geographic Scope;
Growth and Development;
Leadership;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Mission and Purpose;
Partners and Partnerships;
Social Enterprise;
Nonprofit Organizations;
Identity;
Social Issues;
Wealth and Poverty;
Expansion;
Education Industry;
North and Central America;
United States
- September 2021 (Revised October 2021)
- Case
Dream: Impact Through Real Estate
By: Michael Chu and John Masko
The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system...
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Keywords:
Impact Investing;
Real Estate Development;
Renewable Energy;
Energy Conservation;
Income;
Values and Beliefs;
Borrowing and Debt;
Equity;
Private Equity;
Public Equity;
Financing and Loans;
City;
Government Legislation;
Immigration;
Housing;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Property;
Business and Government Relations;
Civil Society or Community;
Human Needs;
Sustainable Cities;
Environmental Sustainability;
Social Enterprise;
Real Estate Industry;
Canada;
Toronto
- Article
Don't Let Power Corrupt You
By: Julie Battilana and Tiziana Casciaro
Although power is essential to taking charge and driving change, it makes leaders vulnerable to two traps that can not only erode their own effectiveness but also undermine their teams. Hubris—the excessive pride and self-confidence that can come with power—causes...
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- September 2021
- Article
Gender Stereotypes in Deliberation and Team Decisions
By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are...
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- September 2021
- Article
Income More Reliably Predicts Frequent Than Intense Happiness
By: Jon M. Jachimowicz, Ruo Mo, Adam Eric Greenberg, Bertus Jeronimus and Ashley V. Whillans
There is widespread consensus that income and subjective well-being are linked, but when and why they are connected is subject to ongoing debate. We draw on prior research that distinguishes between the frequency and intensity of happiness to suggest that higher income...
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- 2021
- Book
Power, for All: How It Really Works and Why It's Everyone's Business
By: Julie Battilana and Tiziana Casciaro
We want to change how people see power: not just as a blunt tool reserved for the privileged few, or as a dirty business that one should stay away from, but as energy for everyone to harness to make our life, work, and society better. We hope that our democratizing...
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- August 2021
- Case
Danone S.A.: Becoming a Mission-Driven Company (A)
By: Benjamin C. Esty and Emilie Billaud
Emmanuel Faber became CEO of Danone SA, the French food and beverage company, in 2014. Right from the start, he ran the company with a dual commitment to both profit and purpose (i.e., ESG objectives). In fact, in 2018, he said, “It’s time to make sustainable business...
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- August 2021
- Supplement
Danone S.A.: Becoming a Mission-Driven Company (B)
By: Benjamin C. Esty and Emilie Billaud
Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company).
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- August 2021
- Supplement
Danone S.A.: Becoming a Mission-Driven Company (C)
By: Benjamin C. Esty and Emilie Billaud
Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company).
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- 2021
- Working Paper
'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback
People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces....
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Keywords:
Feedback;
Helping;
Prosocial Behavior;
Relationships;
Social Psychology;
Theory;
Perception
- August 2021
- Case
Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?
By: Shikhar Ghosh and Marilyn Morgan Westner
Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar...
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- August 2021
- Case
Camera IQ: Building Augmented Reality Brand Experiences in Social Media
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Social Media;
Digital Marketing;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Online Advertising;
Online Technology;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Advertising Industry;
United States
- August 2021
- Case
Andreessen Horowitz’s Cultural Leadership Fund (A)
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that...
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