Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (275) Arrow Down
Filter Results : (275) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,305)
    • Faculty Publications  (275)

    Show Results For

    • All HBS Web  (4,305)
      • Faculty Publications  (275)

      Social Networking Remove Social Networking →

      Page 1 of 275 Results →

      Are you looking for?

      From xiaonei to hainei: The Quest for the Social Networking Service Market in China
      How Social Networking Has Changed Business
      → Search All HBS Web
      • 2021
      • Working Paper

      Assessing the Strength of Network Effects in Social Network Platforms

      By: Marco Iansiti
      Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While...  View Details
      Citation
      Read Now
      Related
      Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
      • 2020
      • Working Paper

      From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network

      By: Shelley Xin Li and Tatiana Sandino
      We examine the effects of a best practices initiative on an enterprise social network (ESN) with a natural field experiment in a large grocery store chain. Our results do not show an immediate improvement in sales, but do show 3.67-percent higher sales for the...  View Details
      Keywords: Retail; Knowledge Sharing; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Knowledge Sharing; Management Systems; Europe
      Citation
      Related
      Li, Shelley Xin, and Tatiana Sandino. "From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network." Harvard Business School Working Paper, No. 21-085, February 2021.
      • January 2021
      • Case

      eToro: Building the World's Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...  View Details
      Keywords: Social Trading Platform; Investment; social And Collaborative networks; Marketing Strategy; Expansion
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
      • Winter 2021
      • Article

      Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

      By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
      While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding...  View Details
      Keywords: Social Media; Bargaining; 3d Negotiation; Negotiation; Conflict And Resolution
      Citation
      Find at Harvard
      Related
      Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
      • December 2020
      • Case

      Tencent: Combining Technology and Culture

      By: Elie Ofek, Billy Chan and Dawn H. Lau
      Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...  View Details
      Keywords: Media Franchise; Marketing; Market Entry And Exit; Product Launch; Strategy; Culture; China
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
      • December 2020
      • Article

      Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus

      By: F. Gino, T. Casciaro and M. Kouchaki
      Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in...  View Details
      Keywords: networking; Impurity; Morality; Motivation; Regulatory Focus; networks; Attitudes; Moral Sensibility
      Citation
      Find at Harvard
      Related
      Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
      • October 2020
      • Supplement

      OpenIDEO (B)

      By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
      In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe...  View Details
      Keywords: Innovation Competitions; Ideo; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; social Entrepreneurship; Global Range; Collaborative Innovation And Invention; Innovation Strategy; Organizational Change And Adaptation; social And Collaborative networks; Health Pandemics; Health; Information; Business And Community Relations
      Citation
      Purchase
      Related
      Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
      • September 7, 2020
      • Article

      Remote Networking as a Person of Color

      By: Laura Morgan Roberts and Anthony J. Mayo
      In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose...  View Details
      Keywords: Remote Work; networking; networks; Interpersonal Communication; Race
      Citation
      Find at Harvard
      Register to Read
      Related
      Morgan Roberts, Laura, and Anthony J. Mayo. "Remote Networking as a Person of Color." Harvard Business Review Digital Articles (September 7, 2020).
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum And Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; social Enterprise; Nonprofit Organizations; social Psychology; Attitudes; Behavior; Cognition And Thinking; Prejudice And Bias; Power And Influence; Identity; social And Collaborative networks; Motivation And Incentives; Society; Civil Society Or Community; Culture; Public Opinion; social Issues; Technology; Software; Education Industry; Technology Industry; North And Central America; United States
      Citation
      Purchase
      Related
      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • 2020
      • Working Paper

      Socioeconomic Network Heterogeneity and Pandemic Policy Response

      By: Abhishek Nagaraj, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman and Hanbin Yang
      We develop and implement a heterogeneous-agents network-based empirical model to analyze alternative policies during a pandemic outbreak. We combine several data sources, including information on individuals’ mobility and encounters across metropolitan areas,...  View Details
      Keywords: Health Pandemics; Policy; Outcome Or Result; Analysis
      Citation
      Read Now
      Related
      Nagaraj, Abhishek, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman, and Hanbin Yang. "Socioeconomic Network Heterogeneity and Pandemic Policy Response." Working Paper, June 2020.
      • May 21, 2020
      • Editorial

      Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?

      By: Leemore S. Dafny and J. Michael McWilliams
      Primary care clinicians are the front line for patients with suspected infection. We rely on them to diagnose, triage, and manage patients with potential or confirmed COVID infections. They are also responsible for keeping non-COVID medical conditions under control...  View Details
      Keywords: Covid-19; Primary Care; Health Pandemics; Health Care And Treatment; Financial Condition; Insurance
      Citation
      Read Now
      Related
      Dafny, Leemore S., and J. Michael McWilliams. "Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?" Health Affairs Blog (May 21, 2020).
      • 2020
      • Working Paper

      Social Interactions in Pandemics: Fear, Altruism, and Reciprocity

      By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
      In SIR models, homogeneous or with a network structure, infection rates are assumed to be exogenous. However, individuals adjust their behavior. Using daily data for 89 cities worldwide, we document that mobility falls in response to fear, as approximated by Google...  View Details
      Keywords: Social Interactions; Pandemics; Mobility; Cities; Sir Networks; Social Preferences; Social Planner; Targeted Policies; Health Pandemics; Interpersonal Communication; Behavior; Policy
      Citation
      Read Now
      Related
      Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity." NBER Working Paper Series, No. 27134, May 2020.
      • March 2020
      • Article

      Gender Differences in Communicative Abstraction

      By: Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang
      Drawing on construal level theory, which suggests that experiencing a communicative audience as proximal rather than distal leads speakers to frame messages more concretely, we examine gender difference in linguistic abstraction. In a meta-analysis of prior studies...  View Details
      Keywords: Construal Level Theory; Psychological Distance; Gender; Communication; Leadership
      Citation
      Find at Harvard
      Related
      Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435.
      • February 2020
      • Case

      Leading Change in Talent at L'Oréal

      By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
      Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful...  View Details
      Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency And Skills; Experience And Expertise; Talent And Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms And Management; Human Resources; Employees; Recruitment; Retention; Selection And Staffing; Innovation And Management; Jobs And Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices And Processes; Marketing; Brands And Branding; Product Marketing; Organizations; Organizational Change And Adaptation; Organizational Structure; Personal Development And Career; Planning; Strategic Planning; Problems And Challenges; networks; social Psychology; Attitudes; Power And Influence; social And Collaborative networks; Business Strategy; Advertising Industry; Beauty And Cosmetics Industry; Consumer Products Industry; France; Paris
      Citation
      Educators
      Purchase
      Related
      Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
      • 2020
      • Chapter

      Immigrant Networking and Collaboration: Survey Evidence from CIC

      By: William R. Kerr and Sari Pekkala Kerr
      Networking and the giving and receiving of advice outside of one's own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge...  View Details
      Keywords: Immigrants; networking; Advice; Entrepreneurs; Inventors; Start-up Employees; Venturing; Co-working; Agglomeration; Immigration; Entrepreneurship; networks; Innovation And Invention; social And Collaborative networks
      Citation
      Read Now
      Related
      Kerr, William R., and Sari Pekkala Kerr. "Immigrant Networking and Collaboration: Survey Evidence from CIC." In The Roles of Immigrants and Foreign Students in U.S. Science, Innovation, and Entrepreneurship, edited by Ina Ganguli, Shulamit Kahn, and Megan MacGarvie. Chicago: University of Chicago Press, 2020.
      • Article

      Designing Social Networks: Joint Tasks and the Formation of Network Ties

      By: Sharique Hasan and Rembrand Koning
      Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals...  View Details
      Keywords: Accelerators; Entrepreneur; Organizations; networks; Design; social And Collaborative networks; Information Technology Industry; India
      Citation
      Find at Harvard
      Read Now
      Related
      Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
      • Feb 2020
      • Conference Presentation

      Network Selection Strategies

      By: Amit Goldenberg and J. J. Gross
      Keywords: Social Psychology; Personality; Emotions
      Citation
      Related
      Goldenberg, Amit, and J. J. Gross. "Network Selection Strategies." Paper presented at the Society for Personality and Social Psychology Annual Convention, New Orleans, LA, February 2020.
      • January 2020
      • Case

      SK Group: Social Progress Credits

      By: George Serafeim, Ethan Rouen and David Freiberg
      SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...  View Details
      Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; Esg; Esg (environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; social Enterprise; social And Collaborative networks; social Issues; Measurement And Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
      Citation
      Educators
      Purchase
      Related
      Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
      • December 2019
      • Case

      Steemit: A New Social Media?

      By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
      This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...  View Details
      Keywords: Social Media; Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values And Beliefs; Goals And Objectives; Market Platforms; Product Design; Design; Problems And Challenges; network Effects; Motivation And Incentives; social And Collaborative networks; Reputation; Business Strategy; Competition; Online Technology; Entertainment And Recreation Industry; United States; Virginia; New York (city, Ny)
      Citation
      Educators
      Purchase
      Related
      Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
      • 2020
      • Working Paper

      The Old Boys' Club: Schmoozing and the Gender Gap

      By: Zoë B. Cullen and Ricardo Perez-Truglia
      Offices are social places. Employees and managers take coffee breaks together, go to lunch, hang out over drinks, and talk about family and hobbies. In this study, we provide evidence that employees’ social interactions with their managers can be advantageous for their...  View Details
      Keywords: Career; Promotions; Socialization; networking; Gender; Personal Development And Career; Wages; social And Collaborative networks
      Citation
      Read Now
      Related
      Cullen, Zoë B., and Ricardo Perez-Truglia. "The Old Boys' Club: Schmoozing and the Gender Gap." Working Paper.
      • 1
      • 2
      • …
      • 13
      • 14
      • →

      Are you looking for?

      From xiaonei to hainei: The Quest for the Social Networking Service Market in China
      How Social Networking Has Changed Business
      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College