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When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral...
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While...
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Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 2020
- Working Paper
From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network
By: Shelley Xin Li and Tatiana Sandino
We examine the effects of a best practices initiative on an enterprise social network (ESN) with a natural field experiment in a large grocery store chain. Our results do not show an immediate improvement in sales, but do show 3.67-percent higher sales for the...
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Keywords:
Retail;
Best Practices;
Enterprise Social Media;
Management Accounting And Control Systems;
Knowledge Sharing;
Networks;
Management Systems;
Management Practices and Processes;
Europe
Li, Shelley Xin, and Tatiana Sandino. "From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network." Harvard Business School Working Paper, No. 21-085, February 2021.
- January 2021
- Case
eToro: Building the World's Largest Social Trading Network
By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...
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Keywords:
Social Trading Platform;
Investment;
Social and Collaborative Networks;
Marketing Strategy;
Expansion
Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
- Winter 2021
- Article
Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation
By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding...
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Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...
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Keywords:
Media Franchise;
Marketing;
Market Entry and Exit;
Product Launch;
Strategy;
Culture;
China
Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
- December 2020
- Article
Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus
By: F. Gino, T. Casciaro and M. Kouchaki
Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in...
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Keywords:
Networking;
Impurity;
Morality;
Motivation;
Regulatory Focus;
Networks;
Attitudes;
Moral Sensibility
Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
- October 2020
- Supplement
OpenIDEO (B)
By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe...
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Keywords:
Innovation Competitions;
Ideo;
Contests;
Contest Design;
Platforms And Ecosystems;
Open Innovation;
Open And User Innovation Strategy;
Diversity;
Design;
Social Entrepreneurship;
Global Range;
Collaborative Innovation and Invention;
Innovation Strategy;
Organizational Change and Adaptation;
Social and Collaborative Networks;
Health Pandemics;
Health;
Information;
Business and Community Relations
Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
- September 7, 2020
- Article
Remote Networking as a Person of Color
By: Laura Morgan Roberts and Anthony J. Mayo
In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose...
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Morgan Roberts, Laura, and Anthony J. Mayo. "Remote Networking as a Person of Color." Harvard Business Review Digital Articles (September 7, 2020).
- July 2020
- Teaching Plan
Girls Who Code
By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...
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Keywords:
Communication;
Communication Strategy;
Spoken Communication;
Interpersonal Communication;
Demographics;
Age;
Gender;
Education;
Curriculum and Courses;
Learning;
Middle School Education;
Secondary Education;
Leadership Style;
Leadership;
Social Enterprise;
Nonprofit Organizations;
Social Psychology;
Attitudes;
Behavior;
Cognition and Thinking;
Prejudice and Bias;
Power and Influence;
Identity;
Social and Collaborative Networks;
Motivation and Incentives;
Society;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
Technology;
Software;
Education Industry;
Technology Industry;
North and Central America;
United States
- 2020
- Working Paper
Socioeconomic Network Heterogeneity and Pandemic Policy Response
By: Abhishek Nagaraj, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman and Hanbin Yang
We develop and implement a heterogeneous-agents network-based empirical model to analyze alternative policies during a pandemic outbreak. We combine several data sources, including information on individuals’ mobility and encounters across metropolitan areas,...
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Nagaraj, Abhishek, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman, and Hanbin Yang. "Socioeconomic Network Heterogeneity and Pandemic Policy Response." Working Paper, June 2020.
- May 21, 2020
- Editorial
Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?
By: Leemore S. Dafny and J. Michael McWilliams
Primary care clinicians are the front line for patients with suspected infection. We rely on them to diagnose, triage, and manage patients with potential or confirmed COVID infections. They are also responsible for keeping non-COVID medical conditions under control...
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Keywords:
Covid-19;
Primary Care;
Health Pandemics;
Health Care and Treatment;
Financial Condition;
Insurance
Dafny, Leemore S., and J. Michael McWilliams. "Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?" Health Affairs Blog (May 21, 2020).
- 2020
- Working Paper
Social Interactions in Pandemics: Fear, Altruism, and Reciprocity
By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
In SIR models, homogeneous or with a network structure, infection rates are assumed to be exogenous. However, individuals adjust their behavior. Using daily data for 89 cities worldwide, we document that mobility falls in response to fear, as approximated by Google...
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Keywords:
Social Interactions;
Pandemics;
Mobility;
Cities;
Sir Networks;
Social Preferences;
Social Planner;
Targeted Policies;
Health Pandemics;
Interpersonal Communication;
Behavior;
Policy
Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity." NBER Working Paper Series, No. 27134, May 2020.
- March 6, 2020
- Article
Networking Doesn't Have to Be Self-Serving
How can individual leaders help to tackle big social problems? It can seem like an overwhelming, impossible task. But successful change agents have shown that networking and communication skills are key. They show up, in person, to investigate the issues and build...
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Kanter, Rosabeth Moss. "Networking Doesn't Have to Be Self-Serving." Harvard Business Review Digital Articles (March 6, 2020).
- March 2020
- Article
Gender Differences in Communicative Abstraction
By: Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang
Drawing on construal level theory, which suggests that experiencing a communicative audience as proximal rather than distal leads speakers to frame messages more concretely, we examine gender difference in linguistic abstraction. In a meta-analysis of prior studies...
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Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435.
- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful...
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Keywords:
Advertising;
Business Headquarters;
Business Divisions;
Business Organization;
Change;
Change Management;
Transformation;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Demographics;
Diversity;
Gender;
Nationality;
Multinational Firms and Management;
Human Resources;
Employees;
Recruitment;
Retention;
Selection and Staffing;
Innovation and Management;
Jobs and Positions;
Employment;
Human Capital;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management Practices and Processes;
Marketing;
Brands and Branding;
Product Marketing;
Organizations;
Organizational Change and Adaptation;
Organizational Structure;
Personal Development and Career;
Planning;
Strategic Planning;
Problems and Challenges;
Networks;
Social Psychology;
Attitudes;
Power and Influence;
Social and Collaborative Networks;
Business Strategy;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
France;
Paris
Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
- 2020
- Chapter
Immigrant Networking and Collaboration: Survey Evidence from CIC
By: William R. Kerr and Sari Pekkala Kerr
Networking and the giving and receiving of advice outside of one's own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge...
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Keywords:
Immigrants;
Networking;
Advice;
Entrepreneurs;
Inventors;
Start-up Employees;
Venturing;
Co-working;
Agglomeration;
Immigration;
Entrepreneurship;
Networks;
Innovation and Invention;
Social and Collaborative Networks
Kerr, William R., and Sari Pekkala Kerr. "Immigrant Networking and Collaboration: Survey Evidence from CIC." In The Roles of Immigrants and Foreign Students in U.S. Science, Innovation, and Entrepreneurship, edited by Ina Ganguli, Shulamit Kahn, and Megan MacGarvie. Chicago: University of Chicago Press, 2020.
- Article
Designing Social Networks: Joint Tasks and the Formation of Network Ties
By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals...
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Keywords:
Accelerators;
Entrepreneur;
Organizations;
Networks;
Design;
Social and Collaborative Networks;
Information Technology Industry;
India
Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...
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Keywords:
Impact;
Impact Investing;
Impact Measurement;
Social Value;
Social Development;
Conglomerates;
Measurement Of Purpose;
Esg;
Esg (environmental, Social, Governance) Performance;
Capital Markets;
Innovation;
Environmental Impact;
Collaboration;
Social Enterprise;
Social and Collaborative Networks;
Social Issues;
Measurement and Metrics;
Value Creation;
Cooperation;
Environmental Sustainability;
Employment;
Accounting;
Energy Industry;
Telecommunications Industry;
Chemical Industry;
South Korea
Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
Are you looking for?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral...