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    • All HBS Web  (5,112)
      • Faculty Publications  (167)

      Social Media Remove Social Media →

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      Secrets to a Successful Social Media Strategy
      Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social...
      Steemit: A New Social Media?
      → Search All HBS Web
      • January 15, 2021
      • Article

      Social Media Companies Should Self-Regulate. Now

      By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
      We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more...  View Details
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      Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
      • 2021
      • Working Paper

      Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared...  View Details
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
      • December 2020
      • Case

      Tencent: Combining Technology and Culture

      By: Elie Ofek, Billy Chan and Dawn H. Lau
      Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...  View Details
      Keywords: Marketing; China
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      Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
      • December 2020
      • Supplement

      Video Interview with Rebecca Fishman Lipsey

      By: Rosabeth M. Kanter and Joyce Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Miami
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      Kanter, Rosabeth M., and Joyce Kim. "Video Interview with Rebecca Fishman Lipsey." Harvard Business School Multimedia/Video Supplement 321-705, December 2020.
      • December 2020
      • Supplement

      Video Interview with Felecia Hatcher

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Sexism; Racism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Felecia Hatcher." Harvard Business School Multimedia/Video Supplement 321-703, December 2020.
      • December 2020
      • Supplement

      Video Interview with Pandwe Gibson

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Sexism; Racism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Pandwe Gibson." Harvard Business School Multimedia/Video Supplement 321-704, December 2020.
      • December 2020
      • Supplement

      Video Interview with Maxeme Tuchman

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Maxeme Tuchman." Harvard Business School Multimedia/Video Supplement 321-702, December 2020.
      • October 2020
      • Case

      Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Inclusion; Innovation & Entrepreneurship; Racism; Sexism; Start-up; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice And Bias; Innovation And Invention; City; Culture; Miami
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women." Harvard Business School Case 321-083, October 2020.
      • October 2020
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...  View Details
      Keywords: Ethics; Policy; Government And Politics; Health; History; Rights; media; Organizations; Business And Community Relations; Religion; social Psychology; Identity; Prejudice And Bias; social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism And News Industry; media And Broadcasting Industry; Public Administration Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020.
      • September 7, 2020
      • Article

      Remote Networking as a Person of Color

      By: Laura Morgan Roberts and Anthony J. Mayo
      In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose...  View Details
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      Morgan Roberts, Laura, and Anthony J. Mayo. "Remote Networking as a Person of Color." Harvard Business Review (website) (September 7, 2020).
      • August 2020
      • Teaching Note

      Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited...  View Details
      Keywords: Social Impact; Innovation; Television; Children; media; Television Entertainment; Education; Innovation And Invention; Change Management; Leadership; Mission And Purpose; Organizational Culture; Education Industry; media And Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Teaching Note 321-041, August 2020.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum And Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; social Enterprise; Nonprofit Organizations; social Psychology; Attitudes; Behavior; Cognition And Thinking; Prejudice And Bias; Power And Influence; Identity; social And Collaborative Networks; Motivation And Incentives; Society; Civil Society Or Community; Culture; Public Opinion; social Issues; Technology; Software; Education Industry; Technology Industry; North And Central America; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • July 2020
      • Case

      Amanda and Kristen: Mented Cosmetics

      By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
      The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...  View Details
      Keywords: Brands And Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission And Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; social Issues; social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Advertising Industry; Public Relations Industry; Chemical Industry; Beauty And Cosmetics Industry; Manufacturing Industry; Retail Industry; North And Central America; United States; New York (city, Ny); New York (state, Us)
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      Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
      • July 2020
      • Supplement

      Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

      By: Rosabeth Moss Kanter and Joyce J. Kim
      In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted...  View Details
      Keywords: Social Impact; Children; media; Television Entertainment; Education; Innovation And Invention; Change Management; Leadership; Mission And Purpose; Organizational Culture; Education Industry; media And Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
      • 2020
      • Book

      Capitalism at Risk: How Business Can Lead

      By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
      Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass...  View Details
      Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate social Responsibility And Impact; Business And Community Relations; Corporate Strategy
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      Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
      • June 2020
      • Background Note

      Customer Management Dynamics and Cohort Analysis

      By: Elie Ofek, Barak Libai and Eitan Muller
      The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...  View Details
      Keywords: Cohort Analysis; Customers; Data And Data Sets; Segmentation; Analysis; Customer Value And Value Chain
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
      • May 2020 (Revised July 2020)
      • Teaching Note

      Brand Activism: Nike and Colin Kaepernick

      By: Jill Avery and Koen Pauwels
      Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...  View Details
      Keywords: Marketing; Brands And Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate social Responsibility And Impact; Consumer Products Industry; Sports Industry; United States; North America
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      Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
      • May 2020
      • Teaching Note

      Big Boom Beverages: Fight or Flight? (Brief Case)

      By: Stephen A. Greyser and William Ellet
      Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and...  View Details
      Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate social Responsibility And Impact; Reputation; Communication Strategy; Decision Making
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      Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight? (Brief Case)." Harvard Business School Teaching Note 920-558, May 2020.
      • May 2020
      • Case

      Big Boom Beverages: Fight or Flight?

      By: Stephen A. Greyser and William Ellet
      Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...  View Details
      Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate social Responsibility And Impact; Reputation; Communication Strategy; Decision Making
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      Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
      • April 2020
      • Teaching Note

      Glossier: Co-Creating a Cult Brand with a Digital Community

      By: Jill Avery
      Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution...  View Details
      Keywords: Digital Marketing; Crowdsourcing; Social Media; Crm; Startup; Direct-to-consumer; Dtc; Marketing; Marketing Strategy; Brands And Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Beauty And Cosmetics Industry; United States
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      Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
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      Are you looking for?

      Secrets to a Successful Social Media Strategy
      Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social...
      Steemit: A New Social Media?
      → Search All HBS Web
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