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    • All HBS Web  (471)
      • Faculty Publications  (34)

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      • January 2022
      • Article

      Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations

      By: Ashley Whillans, Anne Wilson and Tobias Schlager (Shared Authorship)
      Across six studies (N=3,591), we explore the interpersonal consequences of COVID-19 risk communication when rejecting social invitations. In Study 1, consumers underestimate the benefits and overestimate the social costs of explicitly rejecting social invitations for...  View Details
      Keywords: COVID; Social Invitations; Interpersonal Perception; Health Pandemics; Risk and Uncertainty; Interpersonal Communication
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      Whillans, Ashley, Anne Wilson, and Tobias Schlager (Shared Authorship). "Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations." Journal of the Association for Consumer Research 7, no. 1 (January 2022): 124–132.
      • November 2020 (Revised March 2022)
      • Teaching Note

      Social Salary Setting at Spiber

      By: Ashley Whillans and John Beshears
      Teaching Note for HBS Case No. 920-050. The case tells the story of Spiber, a Japanese technology start-up company. To reflect the company’s values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their...  View Details
      Keywords: Compensation; General Management; Employee Benefits; Incentives; Motivation; Compensation and Benefits; Fairness; Motivation and Incentives; Management; Happiness; Negotiation; Cross-Cultural and Cross-Border Issues; Japan
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      Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Teaching Note 921-014, November 2020. (Revised March 2022.)
      • September 2020 (Revised June 2021)
      • Case

      Algramo

      By: Michael Chu, Monica Silva and Mariana Cal
      Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...  View Details
      Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
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      Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
      • August 6, 2020
      • Article

      It's Okay to Say 'No' to Social Events During COVID

      By: Ashley V. Whillans, Annie Wilson and Tobias Schlager
      As COVID turns even the most benign of social activities into risky propositions, many of us find ourselves in the uncomfortable position of rejecting our friends’ and family’s invitations to non-socially-distant activities. It can be particularly challenging to...  View Details
      Keywords: Difficult Conversations; Psychology; COVID-19; Health Pandemics; Relationships
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      Whillans, Ashley V., Annie Wilson, and Tobias Schlager. "It's Okay to Say 'No' to Social Events During COVID." Harvard Business Review Digital Articles (August 6, 2020).
      • 2020
      • Working Paper

      The Unexpected Benefits and Underlying Motivations for Communicating COVID-19 Contagion Risks When Rejecting In-Person Social Invitations

      By: T. Schlager, A. Wilson and A.V. Whillans
      Across five studies (N=3,071), we explore the interpersonal consequences of COVID risk communication when rejecting social invitations. In Study 1, people underestimate the benefits and overestimate the costs of rejecting social invitations for risk-related reasons. In...  View Details
      Keywords: COVID; Social Invitations; Interpersonal Perception; Health Pandemics; Risk and Uncertainty; Interpersonal Communication
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      Schlager, T., A. Wilson, and A.V. Whillans. "The Unexpected Benefits and Underlying Motivations for Communicating COVID-19 Contagion Risks When Rejecting In-Person Social Invitations." Harvard Business School Working Paper, No. 21-012, July 2020.
      • July–September 2020
      • Article

      Innovation Contest: Effect of Perceived Support for Learning on Participation

      By: Olivia Jung, Andrea Blasco and Karim R. Lakhani
      Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the...  View Details
      Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment
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      Jung, Olivia, Andrea Blasco, and Karim R. Lakhani. "Innovation Contest: Effect of Perceived Support for Learning on Participation." Health Care Management Review 45, no. 3 (July–September 2020): 255–266.
      • December 2019 (Revised March 2020)
      • Case

      Impossible Foods

      By: Jose B. Alvarez and Natalie Kindred
      Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to...  View Details
      Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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      Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
      • October 2019
      • Teaching Note

      Google: To TVC or Not to TVC?

      By: William R. Kerr and Carl Kreitzberg
      A Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly...  View Details
      Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Information Technology Industry; United States; San Francisco
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      Kerr, William R., and Carl Kreitzberg. "Google: To TVC or Not to TVC?" Harvard Business School Teaching Note 820-049, October 2019.
      • August 2019
      • Case

      Humanistic Capitalism at Brunello Cucinelli

      By: Francesca Gino and Gary Pisano
      This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...  View Details
      Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
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      Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
      • November 2018 (Revised February 2019)
      • Case

      Israel at 70: Is it Possible to (re)Brand a Country?

      By: Elie Ofek and Sarah Gulick
      In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry...  View Details
      Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
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      Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
      • 2018
      • Working Paper

      Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

      By: Jeremy Yip, Kelly Kiyeon Lee, Cindy Chan and Alison Wood Brooks
      Previous research has revealed that expressing gratitude motivates prosocial behavior in cooperative relationships. However, expressing gratitude in competitive interactions may operate differently. Across five studies, we demonstrate that individuals interacting with...  View Details
      Keywords: Gratitude; Forgiveness; Negotiations; Emotion; Emotions; Behavior; Negotiation; Ethics
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      Yip, Jeremy, Kelly Kiyeon Lee, Cindy Chan, and Alison Wood Brooks. "Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors." Harvard Business School Working Paper, No. 18-081, February 2018.
      • July 2016
      • Case

      'Golden Leash' Pay for Directors at The Dow Chemical Company

      By: Ian Gow, Suraj Srinivasan and Neeraj Goyal
      In November 2014, The Dow Chemical Company was faced with the prospect of a proxy battle with prominent hedge fund and activist investor Third Point Management. The activist had criticized Dow’s recent performance and advocated that the company split itself to maximize...  View Details
      Keywords: Motivation and Incentives; Governing and Advisory Boards; Executive Compensation; Investment Activism; Chemical Industry
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      Gow, Ian, Suraj Srinivasan, and Neeraj Goyal. "'Golden Leash' Pay for Directors at The Dow Chemical Company." Harvard Business School Case 117-029, July 2016.
      • January 2016
      • Case

      Haiti Hope: Innovating the Mango Value Chain

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the...  View Details
      Keywords: Sustainability; Economic Development; Corporate Social Responsibility; Emerging Country; Teaming; Public-private Partnership; Inter-organizational Relationships; Collaboration; Strategy Implementation; Agricultural Commodity; Plant-Based Agribusiness; Public Sector; Supply Chain Management; Customer Value and Value Chain; Corporate Social Responsibility and Impact; Learning; Partners and Partnerships; Private Sector; Developing Countries and Economies; Social Enterprise; Food and Beverage Industry; Agriculture and Agribusiness Industry; Haiti
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      Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
      • November 2013 (Revised December 2013)
      • Case

      Endeavor: Miami Heats Up

      By: William A. Sahlman, Ramana Nanda, David Lane and Lisa Mazzanti
      Endeavor Global was a nonprofit that for 15 years had worked to nurture entrepreneurship in emerging markets by selecting local high-impact entrepreneurs for mentoring and aid in scaling up their businesses from committed local business leaders. In summer 2012,...  View Details
      Keywords: Social Enterprise; Entrepreneurs; Scaling; Emerging Market Entrepreneurship; Not For Profit; Entrepreneurial Finance; Mentoring; Business Networks; Hybrid Nonprofit Funding; Mission and Purpose; Nonprofit Organizations; Social Entrepreneurship; Emerging Markets; Problems and Challenges; Finance; Miami
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      Sahlman, William A., Ramana Nanda, David Lane, and Lisa Mazzanti. "Endeavor: Miami Heats Up." Harvard Business School Case 814-043, November 2013. (Revised December 2013.)
      • 2012
      • Working Paper

      How Short-Termism Invites Corruption—And What to Do About It

      By: Malcolm S. Salter

      Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The central concern is that short-termism discourages long-term...  View Details

      Keywords: Business and Shareholder Relations; Public Ownership; Performance Expectations; Economy; Crime and Corruption; Ethics; Trust; Financial Services Industry; United States
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      Salter, Malcolm S. "How Short-Termism Invites Corruption—And What to Do About It." Harvard Business School Working Paper, No. 12-094, April 2012.
      • June 2011 (Revised December 2013)
      • Case

      FIJI Water: Carbon Negative?

      By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
      Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the...  View Details
      Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
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      Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
      • April 2011 (Revised July 2011)
      • Case

      Renewing GE: The Africa Project (A)

      By: David A. Thomas and Stephanie J. Creary
      This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black...  View Details
      Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States
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      Thomas, David A., and Stephanie J. Creary. "Renewing GE: The Africa Project (A)." Harvard Business School Case 411-093, April 2011. (Revised July 2011.)
      • 2011
      • Article

      A Choice Prediction Competition for Social Preferences in Simple Extensive Form Games: An Introduction

      By: Eyal Ert, Ido Erev and Alvin E. Roth
      Two independent, but related, choice prediction competitions are organized that focus on behavior in simple two-person extensive form games: one focuses on predicting the choices of the first mover and the other on predicting the choices of the second mover. The...  View Details
      Keywords: Forecasting and Prediction; Behavior; Decision Choices and Conditions; Competition; Motivation and Incentives; Game Theory; Fairness
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      Ert, Eyal, Ido Erev, and Alvin E. Roth. "A Choice Prediction Competition for Social Preferences in Simple Extensive Form Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 2, no. 3 (September 2011): 257–276.
      • November 2010 (Revised January 2011)
      • Case

      The Tzu Chi Foundation's China Relief Mission

      By: Herman B. Leonard and YiKwan Chu
      Tzu Chi is one of the largest charities in Taiwan, and one of the swiftest and most effective relief organizations internationally. Rooted in the value of compassion, the organization has many unusual operating features -- including having no long term plan. This case...  View Details
      Keywords: Leadership; Crisis Management; Service Delivery; Mission and Purpose; Religion; Natural Disasters; Nonprofit Organizations; Welfare; China; Taiwan
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      Leonard, Herman B., and YiKwan Chu. "The Tzu Chi Foundation's China Relief Mission." Harvard Business School Case 311-015, November 2010. (Revised January 2011.)
      • Article

      The Job Market for New Economists: A Market Design Perspective

      By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
      This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms...  View Details
      Keywords: Market Design
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      Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
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