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- October 2023
- Case
Nelson Mandela: Changing the World
By: Robert L. Simons and Shirley Sun
This case traces the rise of Nelson Mandela from his tribal home in South Africa to president of the country. Rejecting expectations that he would be a tribal leader, Mandela instead dedicates his life to fighting Apartheid. After peaceful approaches fail, he joins...
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- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or...
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Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- 2023
- Working Paper
Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic
By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl
While elite-cue effects on public opinion are well-documented, questions remain as
to when and why voters use elite cues to inform their opinions and behaviors. Using
experimental and observational data from Brazil during the COVID-19 pandemic, we
study how leader...
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Keywords:
Elites;
Public Engagement;
Politics;
Political Affiliation;
Political Campaigns;
Political Influence;
Political Leadership;
Political Economy;
Survey Research;
COVID-19;
COVID-19 Pandemic;
COVID;
Cognitive Psychology;
Cognitive Biases;
Political Elections;
Voting;
Power and Influence;
Identity;
Behavior;
Latin America;
Brazil
Gagete-Miranda, Jessica, Lucas Argentieri Mariani, and Paula Rettl. "Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic." Harvard Business School Working Paper, No. 24-022, October 2023.
- September 2023
- Case
Helmy Abouleish: Making a Desert Bloom
By: Geoffrey G. Jones and Maxim Pike Harrell
This case examines the history of prominent Egyptian-based social enterprise SEKEM from its foundation in 1977 until the COP27 conference held in Sharm El-Sheikh in 2022. Led by father and son team Ibrahim and Helmy Abouleish, SEKEM turned desert into farmland using...
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- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- July 2023
- Article
Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users
By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg
Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with...
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Schöne, Jonas P., David Garcia, Brian Parkinson, and Amit Goldenberg. "Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users." PNAS Nexus 2, no. 7 (July 2023).
- June 2023
- Case
Albert Einstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed...
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Keywords:
Science;
Research;
Personal Characteristics;
Mission and Purpose;
Success;
Work-Life Balance;
Higher Education;
Power and Influence
Simons, Robert, and Shirley Sun. "Albert Einstein: Changing the World." Harvard Business School Case 123-025, June 2023.
- June 2023
- Case
The Business of Campaigns
By: Vincent Pons and Mel Martin
In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal...
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Keywords:
Political Elections;
Government Legislation;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
United States
Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
- 2023
- Working Paper
Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data
By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders utilize machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of...
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Keywords:
Borrowing and Debt;
Credit;
AI and Machine Learning;
Welfare;
Well-being;
Developing Countries and Economies;
Equality and Inequality
Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Harvard Business School Working Paper, No. 23-076, April 2023. (Revised November 2023. SSRN Working Paper Series, November 2023)
- 2023
- Working Paper
ESG: From Process to Product
By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
ESG Reporting;
Investment Fund;
Investment;
Corporate Social Responsibility and Impact;
Financial Services Industry
Serafeim, George. "ESG: From Process to Product." Harvard Business School Working Paper, No. 23-069, May 2023.
- May 2023
- Supplement
Alicia Keys and Swizz Beats Video Supplement Playlist
By: Boris Groysberg
Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Music Industry;
Entertainment and Recreation Industry;
Fine Arts Industry
Groysberg, Boris. "Alicia Keys and Swizz Beats Video Supplement Playlist." Harvard Business School Multimedia/Video Supplement 422-701, May 2023.
- 2023
- Working Paper
Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure...
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Keywords:
STEM;
Selection and Staffing;
Gender;
Prejudice and Bias;
Training;
Equality and Inequality;
Competency and Skills
Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Harvard Business School Working Paper, No. 23-066, April 2023. (Accepted by Organization Science.)
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing...
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Keywords:
Personal Brand;
Influencer Marketing;
Leadership Development;
Marketing;
Brands and Branding;
Identity;
Reputation;
Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- 2023
- Article
Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control
By: Susanna Gallani
Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees...
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Keywords:
Organizational Behavior Modification;
Peer Monitoring;
Persistence Of Performance Improvements;
Crowding Out;
Implicit Incentives;
Compensation;
Healthcare;
Social Pressure;
Image Motivation;
Incentives;
Motivation;
Performance;
Behavior;
Motivation and Incentives;
Compensation and Benefits;
Governing Rules, Regulations, and Reforms;
Organizational Culture;
Health Industry;
California
Gallani, Susanna. "Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control." Accounting Review 93, no. 3 (2023): 1–28.
- May–June 2023
- Article
Unmasking Behaviors During the Pandemic with Video Analytics
By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors....
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Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
- April 2023
- Case
Twitter: The Freedom to Speak Freely and Be Heard
By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his...
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- April 17, 2023
- Article
Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice
By: Joseph Pacelli
Keywords:
Cryptocurrency;
Power and Influence;
Investment;
Governing Rules, Regulations, and Reforms;
Investment Return;
Consumer Behavior
Pacelli, Joseph. "Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice." Promarket (April 17, 2023).
- April 2023
- Technical Note
An Art & A Science: How to Apply Design Thinking to Data Science Challenges
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure...
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Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
- 2023
- Article
Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations.
By: Edward McFowland III and Cosma Rohilla Shalizi
Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, that is, with a node’s network partners being informative about the node’s attributes and therefore its...
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Keywords:
Causal Inference;
Homophily;
Social Networks;
Peer Influence;
Social and Collaborative Networks;
Power and Influence;
Mathematical Methods
McFowland III, Edward, and Cosma Rohilla Shalizi. "Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations." Journal of the American Statistical Association 118, no. 541 (2023): 707–718.
- Spring 2023
- Article
Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field
By: Wei Cai, Susanna Gallani and Jee-Eun Shin
This study examines how the design of incentive contracts for tasks defined as workers’ official responsibilities (i.e., standard tasks) influences workers’ propensity to engage in employee-initiated innovation (EII). EII corresponds to innovation activities that are...
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Keywords:
Employee-initiated Innovation;
Contract Design;
Rank-and-file;
Extra-role Behaviors;
Compensation and Benefits;
Motivation and Incentives;
Innovation and Management
Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field." Contemporary Accounting Research 40, no. 1 (Spring 2023): 292–323.