Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (6) Arrow Down
Filter Results : (6) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (157)
    • Faculty Publications  (6)

    Show Results For

    • All HBS Web  (157)
      • Faculty Publications  (6)

      Social Inference Remove Social Inference →

      Page 1 of 6 Results

      Are you looking for?

      The Role of (Dis)similarity in (Mis)predicting Others' Preferences
      In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors
      → Search All HBS Web
      • 2021
      • Article

      Consumer Disclosure

      By: Tami Kim, Kate Barasz and Leslie John
      As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer...  View Details
      Keywords: Disclosure; Passive Disclosure; Information; Online Technology; Consumer Behavior; Situation Or Environment
      Citation
      Read Now
      Related
      Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
      • 2018
      • White Paper

      Trading Cents for Seconds: The Development of a Short Scale to Examine How People Make Trade-Offs between Time and Money

      By: A.V. Whillans and Alice J. Lee
      To maximize happiness, should people value time or money? Although the majority of research in social psychology has focused on how being materialistic undermines happiness, less research has focused on how the trade-offs that people make between time and money affect...  View Details
      Keywords: Social Psychology; Happiness; Time; Money Supply; Happiness; Money; Attitudes; Measurement And Metrics; social Psychology
      Citation
      Register to Read
      Related
      Whillans, A.V., and Alice J. Lee. "Trading Cents for Seconds: The Development of a Short Scale to Examine How People Make Trade-Offs between Time and Money." SAGE Research Methods Cases, SAGE Publications, 2018.
      • 2015
      • Working Paper

      Understanding Conformity: An Experimental Investigation

      By: B. Douglas Bernheim and Christine L Exley
      Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence...  View Details
      Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation And Incentives; Behavior; Standards
      Citation
      SSRN
      Read Now
      Related
      Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.
      • March 2011 (Revised December 2012)
      • Case

      Demand Media

      By: John Deighton and Leora Kornfeld
      Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...  View Details
      Keywords: Business Model; Information Publishing; Consumer Behavior; Customization And Personalization; Internet; Online Technology; Publishing Industry
      Citation
      Educators
      Purchase
      Related
      Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
      • Article

      The Social Utility of Feature Creep

      By: Debora V. Thompson and Michael I. Norton
      Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption....  View Details
      Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Technology; Experience And Expertise; Status And Position
      Citation
      Find at Harvard
      Read Now
      Related
      Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
      • Research Summary

      Overview

      By: Eva Ascarza
      Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer...  View Details
      Keywords: Customer Retention; Churn; Field Experiments
      • 1

      Are you looking for?

      The Role of (Dis)similarity in (Mis)predicting Others' Preferences
      In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors
      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College