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- 2021
- Article
Consumer Disclosure
By: Tami Kim, Kate Barasz and Leslie John
As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer...
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Keywords:
Disclosure;
Passive Disclosure;
Information;
Online Technology;
Consumer Behavior;
Situation Or Environment
Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
- 2018
- White Paper
Trading Cents for Seconds: The Development of a Short Scale to Examine How People Make Trade-Offs between Time and Money
By: A.V. Whillans and Alice J. Lee
To maximize happiness, should people value time or money? Although the majority of research in social psychology has focused on how being materialistic undermines happiness, less research has focused on how the trade-offs that people make between time and money affect...
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Keywords:
Social Psychology;
Happiness;
Time;
Money Supply;
Happiness;
Money;
Attitudes;
Measurement And Metrics;
social Psychology
Whillans, A.V., and Alice J. Lee. "Trading Cents for Seconds: The Development of a Short Scale to Examine How People Make Trade-Offs between Time and Money." SAGE Research Methods Cases, SAGE Publications, 2018.
- 2015
- Working Paper
Understanding Conformity: An Experimental Investigation
By: B. Douglas Bernheim and Christine L Exley
Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence...
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Keywords:
Conformity;
Norms;
Image Motivation;
Prosocial Behavior;
Motivation And Incentives;
Behavior;
Standards
Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization And Personalization;
Internet;
Online Technology;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption....
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Keywords:
Impression Management;
Social Influence;
Conspicuous Consumption;
Signaling;
Product Features;
Consumer Behavior;
Technology;
Experience And Expertise;
Status And Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer...
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