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      • Faculty Publications  (30)

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      Harvard Men's Soccer
      Harvard Men's Soccer
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      • 2021
      • Working Paper

      The MLS as a Sports Product – the Prominence of the World’s Game in the U.S.

      By: Stephen A. Greyser and Kenneth Cortsen
      The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of MLS from its first game in 1996...  View Details
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      Greyser, Stephen A., and Kenneth Cortsen. "The MLS as a Sports Product – the Prominence of the World’s Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
      • March 2021
      • Supplement

      Sky Deutschland Analysis: Results

      By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids And Bidding; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland Analysis: Results." Harvard Business School Spreadsheet Supplement 721-853, March 2021.
      • March 2021
      • Case

      Sky Deutschland - Bidding for Sports Rights (A)

      By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids And Bidding; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
      • March 2021
      • Supplement

      Sky Deutschland - Bidding for Sports Rights (B)

      By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids And Bidding; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
      • July 2020
      • Case

      Paris Saint-Germain: Building One of the World's Top Sports Brands

      By: Anita Elberse and David Moreno Vicente
      In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s...  View Details
      Keywords: soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent And Talent Management; Globalization; Brands And Branding; Marketing; Strategy; Sports Industry; Europe
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      Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020.
      • June 2020
      • Case

      AFC Ajax

      By: Anita Elberse
      In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a...  View Details
      Keywords: soccer; Talent And Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
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      Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020.
      • December 2019
      • Case

      Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)

      By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford
      In 2016, members of the U.S. Women's National Soccer Team (WNT) took steps to fight for equal pay relative to the U.S. Men's National Soccer Team. Their legal representative declared that the memorandum of understanding governing the relationship between the players...  View Details
      Keywords: Negotiation; Compensation And Benefits; Equality And Inequality; Gender; Prejudice And Bias; Negotiation Tactics; Corporate Governance; Lawsuits And Litigation; Sports; Sports Industry; United States
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      Exley, Christine, John Beshears, Manuela Collis, and Davis Heniford. "Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)." Harvard Business School Case 920-029, December 2019.
      • December 2019
      • Supplement

      Negotiating for Equal Pay: The U.S. Women's National Soccer Team (B)

      By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford
      Supplements the (A) case and describes the events following from the actions of the WNT players.  View Details
      Keywords: Negotiation; Compensation And Benefits; Equality And Inequality; Gender; Prejudice And Bias; Ethics; Negotiation Tactics; Corporate Governance; Lawsuits And Litigation; Sports; Sports Industry; United States
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      Exley, Christine, John Beshears, Manuela Collis, and Davis Heniford. "Negotiating for Equal Pay: The U.S. Women's National Soccer Team (B)." Harvard Business School Supplement 920-030, December 2019.
      • November 2019
      • Teaching Note

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media And Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
      • October 2019 (Revised February 2020)
      • Case

      Relevent and LaLiga: Bringing Spanish Soccer to America

      By: Anita Elberse and David Moreno Vicente
      “Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by...  View Details
      Keywords: soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent And Talent Management; Globalization; Strategy; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
      • 2019
      • Working Paper

      Persuasive Propaganda During the 2015 Argentine Ballotage

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was...  View Details
      Keywords: Propaganda; Persuasion; Voting; Voting; Political Elections; Government And Politics; Communication Strategy; Power And Influence; Public Opinion; Argentina
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
      • November 2018
      • Case

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media And Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
      • January 2018
      • Teaching Note

      Harvard Men's Soccer

      By: Alison Wood Brooks and Katherine B. Coffman
      Teaching Note for HBS No. 918-011.  View Details
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      Brooks, Alison Wood, and Katherine B. Coffman. "Harvard Men's Soccer." Harvard Business School Teaching Note 918-029, January 2018.
      • September 2017
      • Case

      Harvard Men's Soccer

      By: Alison Wood Brooks and Katherine Coffman
      In the fall of 2016, the Crimson, Harvard’s undergraduate newspaper, broke a story revealing that the 2012 Harvard Men’s Soccer team had produced a sexually explicit “scouting report” about the Women’s Soccer team. The story generated national headlines and...  View Details
      Keywords: Moral Sensibility; Ethics; Gender; Social Issues
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      Brooks, Alison Wood, and Katherine Coffman. "Harvard Men's Soccer." Harvard Business School Case 918-011, September 2017.
      • May 2016
      • Case

      Seaside Organics

      By: Howard H. Stevenson and Alisa Zalosh
      This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance...  View Details
      Keywords: Business Growth And Maturation; Organizational Structure; Personal Development And Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict And Resolution; Agriculture And Agribusiness Industry
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      Stevenson, Howard H., and Alisa Zalosh. "Seaside Organics." Harvard Business School Brief Case 916-526, May 2016.
      • 2016
      • Conference Paper

      The Pressing Game: Optimal Defensive Disruption in Soccer

      By: Iavor I. Bojinov and Luke Bornn
      Soccer, the most watched sport in the world, is a dynamic game where a team’s success relies on both team strategy and individual player contributions. Passing is a cardinal soccer skill and a key factor in strategy development; it helps the team to keep the ball in...  View Details
      Keywords: soccer; Strategy; Disruption
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      Bojinov, Iavor I., and Luke Bornn. "The Pressing Game: Optimal Defensive Disruption in Soccer." Paper presented at the MIT Sloan School of Management, Cambridge, MA, March 2016.
      • July 2015
      • Case

      Uncharted Play (A)

      By: Shikhar Ghosh and Ali Huberlie
      The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...  View Details
      Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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      Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
      • July 2015 (Revised January 2020)
      • Case

      Horst Dassler, Adidas, and the Commercialization of Sport

      By: Geoffrey Jones, Michael Norris and Sophi Kim
      The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...  View Details
      Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Sports; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime And Corruption; Entrepreneurship; Globalization; History; Sports; Apparel And Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North And Central America
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      Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
      • July–September 2014
      • Article

      Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

      By: Anita Elberse
      Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a...  View Details
      Keywords: Sports Industry; Sports Management; Talent Management; Talent And Talent Management; Sports; Sports Industry; Europe; Latin America
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      Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
      • February 2011 (Revised December 2012)
      • Case

      Porsche: The Cayenne Launch

      By: John Deighton, Jill Avery and Jeffrey Fear
      Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...  View Details
      Keywords: Knowledge Sharing; Knowledge Use And Leverage; Risk Management; Brands And Branding; Product Launch; Product Positioning; Social And Collaborative Networks; Auto Industry
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      Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
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