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  • All HBS Web  (75)
    • Faculty Publications  (10)

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    • All HBS Web  (75)
      • Faculty Publications  (10)

      Simplicity Remove Simplicity →

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      • March 2022
      • Supplement

      Allianz Customer Centricity: Is Simplicity the Way Forward?

      By: Eva Ascarza
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      Ascarza, Eva. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School PowerPoint Supplement 522-086, March 2022.
      • March 2022
      • Supplement

      Allianz Customer Centricity: Is Simplicity the Way Forward?

      By: Eva Ascarza
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      Ascarza, Eva. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Spreadsheet Supplement 522-713, March 2022.
      • March 2022
      • Teaching Note

      Allianz Customer Centricity: Is Simplicity the Way Forward?

      By: Eva Ascarza
      Teaching Note for HBS Case No. 522-008.  View Details
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      Ascarza, Eva. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Teaching Note 522-060, March 2022.
      • July 2021 (Revised October 2021)
      • Case

      Allianz Customer Centricity: Is Simplicity the Way Forward?

      By: Eva Ascarza and Emilie Billaud
      This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while...  View Details
      Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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      Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
      • January 2020 (Revised April 2020)
      • Teaching Note

      Brandless: Disrupting Consumer Packaged Goods

      By: Jill Avery
      Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...  View Details
      Keywords: Brand; Brand Management; DTC; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands and Branding; Marketing; Marketing Strategy; Business Startups; Disruption; E-commerce; Consumer Products Industry; Retail Industry; United States
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      Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Teaching Note 520-058, January 2020. (Revised April 2020.)
      • November 2017 (Revised October 2018)
      • Case

      Brandless: Disrupting Consumer Packaged Goods

      By: Jill Avery
      Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...  View Details
      Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Retail Industry; United States; North America
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      Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
      • June 2012
      • Article

      Leadership Is a Conversation

      By: Boris Groysberg and Michael Slind
      Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than...  View Details
      Keywords: Employees; Management Style; Interpersonal Communication; Leadership; Cooperation; Partners and Partnerships
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      Groysberg, Boris, and Michael Slind. "Leadership Is a Conversation." Harvard Business Review 90, no. 6 (June 2012).
      • July 2011 (Revised January 2013)
      • Case

      Digital Microscopy Is Making Me Crazy!

      By: Willy Shih
      For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical...  View Details
      Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Computer Industry
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      Shih, Willy. "Digital Microscopy Is Making Me Crazy!" Harvard Business School Case 612-002, July 2011. (Revised January 2013.)
      • June 1994 (Revised October 1999)
      • Background Note

      Beer Game, The: Board Version

      By: Janice H. Hammond
      The beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages among a beer manufacturer, its distributors, a wholesaler, and a...  View Details
      Keywords: Cost Management; Information; Distribution Channels; Production; Supply Chain Management; Problems and Challenges
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      Hammond, Janice H. "Beer Game, The: Board Version." Harvard Business School Background Note 694-104, June 1994. (Revised October 1999.)
      • Article

      Voluntary Simplicity Lifestyles and Energy Conservation

      By: D. A. Leonard
      Keywords: Environmental Sustainability
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      Leonard, D. A. "Voluntary Simplicity Lifestyles and Energy Conservation." Journal of Consumer Research 8, no. 3 (December 1981).
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