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  • Article

Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits
By: David R. Bell, Santiago Gallino and Antonio Moreno
Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key...  View Details
Keywords: Experience Attributes; Marketing–operations Interface; Omnichannel Retailing; Quasi-experimental Methods; Retail Operations; Showrooms; Marketing Channels; Demand and Consumers; Performance Efficiency; Retail Industry
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  • Article

The Store Is Dead—Long Live the Store
By: David R. Bell, Santiago Gallino and Antonio Moreno
In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve the purpose of “supercharging” customer value, and the transformation of the stores of offline-first retailers from...  View Details
Keywords: Customer Experience; Inventory Control; Omnichannel Retailing; Online Marketing; Marketing Channels; Trends; Transformation; Retail Industry
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  • Article

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?
By: Thales S. Teixeira and Sunil Gupta
This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.'  View Details
Keywords: Showrooming; E-commerce; Retail Industry
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  • March 2015
  • Article

Showrooms and Information Provision in Omni-channel Retail
By: David R. Bell, Santiago Gallino and Antonio Moreno
Keywords: Omnichannel; Omni-channel; Retail
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  • August 2013 (Revised April 2021)
  • Case

Amazon in 2021
By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it...  View Details
Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Online Technology; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry; Publishing Industry
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