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Publications

Publications

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  • All HBS Web  (245)
    • Faculty Publications  (8)

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    • All HBS Web  (245)
      • Faculty Publications  (8)

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      Showrooming at Best Buy
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      • Article

      Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key...  View Details
      Keywords: Experience Attributes; Marketing–operations Interface; Omnichannel Retailing; Quasi-experimental Methods; Retail Operations; Showrooms; Marketing Channels; Demand And Consumers; Performance Efficiency; Retail Industry
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      Bell, David R., Santiago Gallino, and Antonio Moreno. "Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits." Management Science 64, no. 4 (April 2018): 1629–1651. (Winner of the 2014 POMS Applied Research Challenge. Workshop on Information Systems Economics Overall Best Paper Award 2014.)
      • Article

      The Store Is Dead—Long Live the Store

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve the purpose of “supercharging” customer value, and the transformation of the stores of offline-first retailers from...  View Details
      Keywords: Customer Experience; Inventory Control; Omnichannel Retailing; Online Marketing; Marketing Channels; Trends; Transformation; Retail Industry
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      Bell, David R., Santiago Gallino, and Antonio Moreno. "The Store Is Dead—Long Live the Store." MIT Sloan Management Review 59, no. 3 (Spring 2018): 59–66.
      • November 2017
      • Teaching Note

      Reinventing Best Buy

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales....  View Details
      Keywords: Best Buy; Hubert Joly; Renew Blue; showrooming; Webrooming; E-commerce; E-commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth And Maturation; Business Model; For-profit Firms; Customer Focus And Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms And Management; Business History; Cost; Selection And Staffing; Reports; Technological Innovation; Job Cuts And Outsourcing; Human Capital; Leading Change; Business Or Company Management; Goals And Objectives; Growth And Development; Growth And Development Strategy; Management Teams; Brands And Branding; Product Marketing; Consumer Behavior; Demand And Consumers; Media; Distribution; Order Taking And Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change And Adaptation; Public Ownership; Problems And Challenges; Programs; Groups And Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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      Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Teaching Note 718-442, November 2017.
      • March 2016 (Revised May 2018)
      • Case

      Reinventing Best Buy

      By: John R. Wells and Gabriel Ellsworth
      On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast...  View Details
      Keywords: Best Buy; Hubert Joly; Renew Blue; showrooming; Webrooming; E-commerce; E-commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth And Maturation; Business Model; For-profit Firms; Customer Focus And Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms And Management; Business History; Cost; Selection And Staffing; Reports; Technological Innovation; Job Cuts And Outsourcing; Human Capital; Leading Change; Business Or Company Management; Goals And Objectives; Growth And Development; Growth And Development Strategy; Management Teams; Brands And Branding; Product Marketing; Consumer Behavior; Demand And Consumers; Media; Distribution; Order Taking And Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change And Adaptation; Public Ownership; Problems And Challenges; Programs; Groups And Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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      Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
      • Article

      Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

      By: Thales S. Teixeira and Sunil Gupta
      This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.'  View Details
      Keywords: showrooming; E-commerce; Retail Industry
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      Teixeira, Thales S., and Sunil Gupta. "Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?" Harvard Business Review 93, no. 9 (September 2015).
      • March 2015
      • Article

      Showrooms and Information Provision in Omni-channel Retail

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      Keywords: Omnichannel; Omni-channel; Retail
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      Bell, David R., Santiago Gallino, and Antonio Moreno. "Showrooms and Information Provision in Omni-channel Retail." Production and Operations Management 24, no. 3 (March 2015): 360–362. (Extended abstract for the 1st POMS Applied Research Challenge 2014 Awards.)
      • June 2012 (Revised March 2014)
      • Case

      Best Buy in Crisis

      By: John R. Wells and Galen Danskin
      In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE...  View Details
      Keywords: Change Management; Decision Choices And Conditions; Forecasting And Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Electronics Industry; Retail Industry
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      Wells, John R., and Galen Danskin. "Best Buy in Crisis ." Harvard Business School Case 713-403, June 2012. (Revised March 2014.)
      • February 2010 (Revised November 2013)
      • Case

      Living PlanIT

      By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
      Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other...  View Details
      Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal
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      Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
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