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    • All HBS Web  (3,172)
      • Faculty Publications  (129)

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      The Truck Driver Who Reinvented Shipping
      Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no...
      Maersk: Betting on Blockchain
      → Search All HBS Web
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Technology; Software; Technology Platform; Apparel And Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • January 2021
      • Case

      Into the Raging Sea: Final Voyage of the SS El Faro

      By: Joseph B. Fuller and Mel Martin
      Captain Michael Davidson of the container ship SS El Faro was determined to make his planned shipping trip on time—but a hurricane was approaching his intended path. To succeed, Davidson and his fellow officers must plot a course to avoid the storm in the face of...  View Details
      Keywords: Power Dynamics; Crisis Management; Decision Making; Power And Influence; shipping Industry; United States
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      Fuller, Joseph B., and Mel Martin. "Into the Raging Sea: Final Voyage of the SS El Faro." Harvard Business School Case 321-014, January 2021.
      • January 2021 (Revised February 2021)
      • Case

      Carnival Corporation: Cruising Through COVID-19

      By: Stuart C. Gilson and Sarah Abbott
      In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating...  View Details
      Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Travel Industry; United States
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      Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Strategy without Numbers

      By: Carliss Y. Baldwin
      Functional analysis as set forth in the last chapter decomposes a technical system into functional components that do things to advance the system’s purpose and the goals of its designers. Functional analysis in turn can be used to construct value structure maps...  View Details
      Keywords: Modularity; Value Structure Mapping; Value Capture; Technology; Organizations; Strategy; Value Creation
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Strategy without Numbers." Harvard Business School Working Paper, No. 21-040, September 2020.
      • September 2020
      • Case

      Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis

      By: Boris Groysberg and Michael Norris
      In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...  View Details
      Keywords: Leading Change; Crisis Management; ship Transportation; Health Pandemics; Human Resources; Business Strategy; Gender; Personal Development And Career; Entertainment And Recreation Industry; Travel Industry; Tourism Industry; Japan; United States
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      Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
      • Article

      Get Ready to Sell

      By: Frank V. Cespedes and Bud Hyler
      Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost....  View Details
      Keywords: Ready-to-sell; Sales; Health Pandemics; Performance Effectiveness
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      Cespedes, Frank V., and Bud Hyler. "Get Ready to Sell." Top Sales Magazine (September 2020), 32–33.
      • May 2020 (Revised June 2020)
      • Case

      The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

      By: Alberto Cavallo and Christian Godwin
      In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...  View Details
      Keywords: Demand And Consumers; Supply And Industry; Finance; Central Banking; Financial Markets; International Finance; Globalization; Government And Politics; Health Pandemics; Decision Making; Macroeconomics; Employment; Crisis Management; Supply Chain; Risk And Uncertainty; Air Transportation Industry; Banking Industry; Consumer Products Industry; Employment Industry; Financial Services Industry; Food And Beverage Industry; Health Industry; Medical Devices And Supplies Industry; Pharmaceutical Industry; Public Administration Industry; Retail Industry; Service Industry; shipping Industry; Tourism Industry; Travel Industry; Asia; China; Europe; Latin America; Africa; United States
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      Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A)." Harvard Business School Case 720-031, May 2020. (Revised June 2020.)
      • December 2019
      • Case

      Walmart Ecommerce (B): Omnichannel Pursuits

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
      • December 2019 (Revised April 2020)
      • Case

      The Dutch East India Company in 1612 (A)

      By: Lynn S. Paine and Giuseppe Dari-Mattiacci
      The Dutch East India Company’s board of directors must decide what to do about an impending legal requirement to liquidate the company’s assets and return to shareholders their capital and any profits earned during a ten-year lock-up period. The charter granted to the...  View Details
      Keywords: Corporate Governance; Globalized Firms And Management; Organizational Structure; Laws And Statutes; Financial Markets; Business And Shareholder Relations; Business And Government Relations; Business History; shipping Industry; Netherlands
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      Paine, Lynn S., and Giuseppe Dari-Mattiacci. "The Dutch East India Company in 1612 (A)." Harvard Business School Case 320-047, December 2019. (Revised April 2020.)
      • December 2019
      • Supplement

      The Dutch East India Company in 1612 (B)

      By: Lynn S. Paine and Giuseppe Dari-Mattiacci
      The case relates the decision made in the A case and what happened in the aftermath.  View Details
      Keywords: Corporate Governance; Globalized Firms And Management; Organizational Structure; Laws And Statutes; Financial Markets; Business And Shareholder Relations; Business And Government Relations; Business History; shipping Industry; Netherlands
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      Paine, Lynn S., and Giuseppe Dari-Mattiacci. "The Dutch East India Company in 1612 (B)." Harvard Business School Supplement 320-048, December 2019.
      • November 2019
      • Case

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...  View Details
      Keywords: Valuation; ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, And Reforms; Governance Compliance; shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.
      • November 2019
      • Supplement

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...  View Details
      Keywords: Valuation; ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Spreadsheet Supplement 220-713, November 2019.
      • October 2019
      • Supplement

      Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement

      By: Boris Groysberg and Sarah L. Abbott
      Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues....  View Details
      Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems And Challenges; Human Capital; Growth And Development; Private Equity; shipping Industry; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement." Harvard Business School Multimedia/Video Supplement 420-710, October 2019.
      • September 2019 (Revised January 2020)
      • Case

      Port Competition in the Pearl River Delta

      By: Willy Shih
      This case examines the competition between ports and port operators in the Pearl River Delta over the last four decades. The cities surrounding the Pearl River estuary are the "workshop of the world," and the development of manufacturing in the region was heavily...  View Details
      Keywords: Trade Links; Global Business; Globalization; Trade; Supply Chain; Logistics; Transportation Industry; Asia; Hong Kong; China
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      Shih, Willy. "Port Competition in the Pearl River Delta." Harvard Business School Case 620-038, September 2019. (Revised January 2020.)
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • July 2019 (Revised November 2019)
      • Case

      Osaro: Picking the Best Path

      By: William R. Kerr, James Palano and Bastiane Huang
      The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms...  View Details
      Keywords: Artificial Intelligence; Machine Learning; Robotics; Robots; Ecommerce; Fulfillment; Warehousing; Ai; Startup; Technology Commercialization; Business Startups; Entrepreneurship; Logistics; Order Taking And Fulfillment; Technology; Commercialization; Learning; Complexity; Competition
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      Kerr, William R., James Palano, and Bastiane Huang. "Osaro: Picking the Best Path." Harvard Business School Case 820-012, July 2019. (Revised November 2019.)
      • 2018
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action

      By: Carliss Y. Baldwin
      The purpose of this chapter is to present analytic tools based on functional maps that can be used to identify investment opportunities and to formulate strategy in large, evolving technical systems. I argue that the points of value creation and value capture in a...  View Details
      Keywords: Bottlenecks; Technology; System; Investment; Opportunities; Strategy
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action." Harvard Business School Working Paper, No. 19-042, October 2018.
      • October 2018
      • Article

      Competing with Complementors: An Empirical Look at Amazon.com

      By: Feng Zhu and Qihong Liu
      Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their...  View Details
      Keywords: Competition; Market Platforms; Competitive Strategy
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      Zhu, Feng, and Qihong Liu. "Competing with Complementors: An Empirical Look at Amazon.com." Strategic Management Journal 39, no. 10 (October 2018): 2618–2642.
      • August 2018 (Revised February 2019)
      • Case

      Shindigz

      By: Frank Cespedes
      Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...  View Details
      Keywords: Ecommerce; E-commerce; Pricing; Price; Strategy; Decision Making; Brands And Branding; Distribution Channels; Consumer Products Industry
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      Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
      • June 2018
      • Teaching Note

      ALAC International

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      ALAC International (ALAC) was awarded the U.S. distributorship of di-isononyl phthalate (DINP) which provided ALAC an opportunity to increase its sales and profits. But the opportunity required a significant additional investment in working capital. The DINP, shipped...  View Details
      Keywords: Working Capital; Working Capital; Financing And Loans; Growth Management
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      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "ALAC International." Harvard Business School Teaching Note 218-131, June 2018.
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      Are you looking for?

      The Truck Driver Who Reinvented Shipping
      Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no...
      Maersk: Betting on Blockchain
      → Search All HBS Web
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