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Publications

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  • All HBS Web  (58)
    • Faculty Publications  (4)

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    • All HBS Web  (58)
      • Faculty Publications  (4)

      Sheryl Sandberg Remove Sheryl Sandberg →

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      • August 2018 (Revised July 2021)
      • Case

      Facebook—Can Ethics Scale in the Digital Age?

      By: George A. Riedel and Carin-Isabel Knoop
      Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked...  View Details
      Keywords: Facebook; Social Media; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability
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      Riedel, George A., and Carin-Isabel Knoop. "Facebook—Can Ethics Scale in the Digital Age?" Harvard Business School Case 319-030, August 2018. (Revised July 2021.)
      • June 2018 (Revised June 2018)
      • Case

      Facebook Confronts a Crisis of Trust

      By: William W. George and Amram Migdal
      The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential...  View Details
      Keywords: Facebook; Data Privacy; Data Manipulation; Data Science; Political Campaigns; Political Influence; Voter Mobilization; Voters' Interests; Election Outcomes; Elections; Cambridge Analytica; Mark Zuckerberg; Sheryl Sandberg; Voting; Decision Making; Demographics; Ethics; Geopolitical Units; Government and Politics; Government Legislation; National Security; Political Elections; Information Management; Leadership; Leadership Style; Crisis Management; Social Psychology; Personal Characteristics; Power and Influence; Society; Public Opinion; Technology Industry; United States; United Kingdom
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      George, William W., and Amram Migdal. "Facebook Confronts a Crisis of Trust." Harvard Business School Case 318-145, June 2018. (Revised June 2018.)
      • March 24, 2015
      • Article

      Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

      By: Aaron Chatterji and Michael W. Toffel
      When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's...  View Details
      Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race
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      Chatterji, Aaron, and Michael W. Toffel. "Starbucks' 'Race Together' Campaign and the Upside of CEO Activism." Harvard Business Review (website) (March 24, 2015).
      • May–June 1996
      • Article

      Do Better at Doing Good

      By: V. K. Rangan, Sohel Karim and Sheryl Sandberg
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      Rangan, V. K., Sohel Karim, and Sheryl Sandberg. "Do Better at Doing Good." Harvard Business Review 74, no. 3 (May–June 1996): 42–51.
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