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      • 2023
      • Working Paper

      Organizational Responses to Product Cycles

      By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicholas Torres
      Product cycles entail the mass production of new – and often increasingly complex –products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new...  View Details
      Keywords: Training; Organizational Change and Adaptation; Knowledge Management; Production; Auto Industry; Argentina
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      Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo, and Nicholas Torres. "Organizational Responses to Product Cycles." Harvard Business School Working Paper, No. 23-061, March 2023.
      • March 2023
      • Supplement

      Halftime for Heidelberg

      By: Debora L. Spar
      The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a...  View Details
      Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio; United States
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      Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Multimedia/Video Supplement 721-701, March 2023.
      • March 2023
      • Case

      Metaverse Wars

      By: Andy Wu, David B. Yoffie and Matt Higgins
      In 2023, the term metaverse — a combination of the words “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds, virtual reality (VR), mixed reality (MR), augmented reality (AR), and the future of the internet,...  View Details
      Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web
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      Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023.
      • 2023
      • Working Paper

      Using GPT for Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for marketing researchers and...  View Details
      Keywords: Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using GPT for Market Research." Working Paper, March 2023.
      • March 2023
      • Case

      Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

      By: Linda A. Hill and Emily Tedards
      In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...  View Details
      Keywords: Technology Industry; Advertising Industry; Information Technology Industry; United States
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      Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
      • March 2023
      • Case

      Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

      By: Linda A. Hill and Emily Tedards
      In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...  View Details
      Keywords: Technology Industry; Information Technology Industry; Advertising Industry; United States
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      Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Case 423-077, March 2023.
      • 2023
      • Working Paper

      Rule by Market: The Chinese State in Factor Markets

      By: Meg Rithmire
      Political economy on China and beyond generally has been premised on a trade-off between state and market power. In the context of China’s reforms, markets and market mechanisms were hypothesized to replace state power in allocating important economic resources. Yet,...  View Details
      Keywords: Economic Systems; Government and Politics; China
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      Rithmire, Meg. "Rule by Market: The Chinese State in Factor Markets." Harvard Business School Working Paper, No. 23-040, March 2023.
      • March–April 2023
      • Article

      You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way

      By: Lindy Greer, Francesca Gino and Robert Sutton
      The debate about the best way to lead has been raging for years: Should you empower your people and get out of their way, or take charge and push them to do great work? The answer, say the authors, is to do both. Their research shows that effective leaders routinely...  View Details
      Keywords: Leadership Style; Groups and Teams; Organizational Structure
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      Greer, Lindy, Francesca Gino, and Robert Sutton. "You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way." Harvard Business Review 101, no. 2 (March–April 2023): 76–85.
      • February 2023
      • Case

      Doing Business in Accra, Ghana

      By: Hakeem Belo-Osagie, Leonard Schlesinger and Namrata Arora
      This case examines the challenges and opportunities of doing business in Turkey. It highlights Ghana economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles...  View Details
      Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; Ghana
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      Belo-Osagie, Hakeem, Leonard Schlesinger, and Namrata Arora. "Doing Business in Accra, Ghana." Harvard Business School Case 323-090, February 2023.
      • 2023
      • Working Paper

      Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets

      By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
      Tackling climate change requires reductions in current and future greenhouse gas (GHG) emissions as well as the removal of existing GHG from the atmosphere. Carbon-offset producers purport to provide such removals. But poor measurement practices and inadequate controls...  View Details
      Keywords: Carbon Offsetting; Climate Change; Environmental Regulation; Corporate Accountability
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      Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets." Harvard Business School Working Paper, No. 23-050, February 2023.
      • February 2023
      • Case

      Moleskine Foundation: Can Creativity Change the World?

      By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
      The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own...  View Details
      Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
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      Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023.
      • 17 Feb 2023
      • Interview

      Startups Have a Unique ‘Extrapolation’ Phase — With the Right Leadership Methods, Growth Can Become Exponential Here, Says Jeffrey Rayport

      By: Jeffrey F. Rayport and Srijana Mitra Das
      "Ways by which scaling ventures organise themselves contribute to success — one is maintaining a commitment to agility and flexibility by using modular forms of organisation, with a firm operating, for instance, as a set of small teams as opposed to growing into an...  View Details
      Keywords: Technology Ventures; Scalability; Scaling Technology Ventures; Start-ups; Organizational Structure; Business Growth and Maturation
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      "Startups Have a Unique ‘Extrapolation’ Phase — With the Right Leadership Methods, Growth Can Become Exponential Here, Says Jeffrey Rayport." Interview for Economic Times of India, February 17, 2023.
      • February 2023
      • Supplement

      Performance Management at Afreximbank (B)

      By: Robert S. Kaplan, Siko Sikochi, Anna Ngarachu and Namrata Arora
      Supplements the (A) case. Founded in October 1993, the Cairo-based African Export-Import Bank (Afreximbank) was a specialized continental financial institution designed to address the low level of intra-African trade, the decline in financial flows to Africa, the...  View Details
      Keywords: COVID-19 Pandemic; Performance Evaluation; Organizational Culture; Crisis Management; Banking Industry; Africa
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      Kaplan, Robert S., Siko Sikochi, Anna Ngarachu, and Namrata Arora. "Performance Management at Afreximbank (B)." Harvard Business School Supplement 123-043, February 2023.
      • 2023
      • Article

      A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

      By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
      Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
      Design: Randomized, controlled trial.
      Setting: Two health systems in the Northeastern US between September 2020 and...  View Details
      Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry
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      Patel, Mitesh S., Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit." American Journal of Health Promotion 37, no. 3 (2023): 324–332.
      • January 2023
      • Teaching Note

      Japan: Land of the Setting Sun?

      By: Mattias Fibiger
      Teaching Note for HBS Case Nos. 721-007 and 723-415.  View Details
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      Fibiger, Mattias. "Japan: Land of the Setting Sun?" Harvard Business School Teaching Note 723-424, January 2023.
      • 2023
      • Working Paper

      Black Ownership Matters: Does Revealing Race Increase Demand for Minority-Owned Businesses?

      By: Abhay Aneja, Michael Luca and Oren Reshef
      Is there consumer demand to support Black-owned businesses? To explore, we investigate the impact of a new feature on a large online platform that made the race of a set of Black business owners salient to customers. We find that this feature substantially increased...  View Details
      Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
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      Aneja, Abhay, Michael Luca, and Oren Reshef. "Black Ownership Matters: Does Revealing Race Increase Demand for Minority-Owned Businesses?" Harvard Business School Working Paper, No. 23-042, January 2023. (Revised February 2023.)
      • January 23, 2023
      • Article

      Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

      By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
      Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and...  View Details
      Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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      Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
      • January 2023
      • Case

      Veeva Systems and the Transformation to a Public Benefit Corporation

      By: Ranjay Gulati and Allison M. Ciechanover
      Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the...  View Details
      Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California
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      Gulati, Ranjay, and Allison M. Ciechanover. "Veeva Systems and the Transformation to a Public Benefit Corporation." Harvard Business School Case 423-045, January 2023.
      • January 11, 2023
      • Article

      Russia and Ukraine Are Not Ready for Talks: But They Might Get There If Ukraine Keeps Winning

      By: James K. Sebenius and Michael Singh
      While there are many calls for negotiation between Ukraine and Russia to end their war, there does now (early 2023) not appear to be a zone of possible agreement (ZOPA), since each side's best no-agreement option ("BATNA") likely appears superior to any mutually...  View Details
      Keywords: Diplomacy; Agreements; Ukraine; International Relations; War; Negotiation; Ukraine; Russia
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      Sebenius, James K., and Michael Singh. "Russia and Ukraine Are Not Ready for Talks: But They Might Get There If Ukraine Keeps Winning." ForeignAffairs.com (January 11, 2023).
      • January 2023
      • Case

      Nick Saban: Embracing 'The Process' of Sustaining Success

      By: Ranjay Gulati and Eppa Rixey
      Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent...  View Details
      Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States
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      Gulati, Ranjay, and Eppa Rixey. "Nick Saban: Embracing 'The Process' of Sustaining Success." Harvard Business School Case 423-033, January 2023.
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