Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (12) Arrow Down
Filter Results : (12) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (61)
    • Faculty Publications  (12)

    Show Results For

    • All HBS Web  (61)
      • Faculty Publications  (12)

      Sequential Production Remove Sequential Production →

      Page 1 of 12 Results

      Are you looking for?

      → Search All HBS Web
      • April 2019
      • Article

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the...  View Details
      Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization
      Citation
      Find at Harvard
      Read Now
      Related
      Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi. "Internalizing Global Value Chains: A Firm-Level Analysis." Journal of Political Economy 127, no. 2 (April 2019): 508–559. (See Online Appendix. Replications files available here. Also NBER Working Paper 21582.)
      • September 2018
      • Article

      An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

      By: Budhaditya Gupta and Stefan Thomke
      Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this...  View Details
      Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India
      Citation
      Find at Harvard
      Related
      Gupta, Budhaditya, and Stefan Thomke. "An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India." R&D Management 48, no. 4 (September 2018): 485–501.
      • 2017
      • Working Paper

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the...  View Details
      Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization
      Citation
      Read Now
      Related
      Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi. "Internalizing Global Value Chains: A Firm-Level Analysis." Harvard Business School Working Paper, No. 16-028, September 2015. (Updated October 2017. See Online Appendix. Also NBER Working Paper 21582. Forthcoming in the Journal of Political Economy.)
      • June 2014
      • Article

      Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

      By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
      Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory....  View Details
      Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
      • May 2011
      • Article

      The Best Way to Name Your Product 2.0

      By: Marco Bertini, John Gourville and Elie Ofek
      Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a...  View Details
      Keywords: Product Development; Management; Brands and Branding; Strategy
      Citation
      Find at Harvard
      Register to Read
      Related
      Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
      • March 2008
      • Article

      When Growth Stalls

      By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the...  View Details
      Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy
      Citation
      Find at Harvard
      Register to Read
      Purchase
      Related
      Olson, Matthew S., Derek C. M. van Bever, and Seth Verry. "When Growth Stalls." Harvard Business Review 86, no. 3 (March 2008): 50–61.
      • Article

      Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

      By: Anita Elberse and Jehoshua Eliashberg
      Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Motion Pictures and Video Industry
      Citation
      Find at Harvard
      Read Now
      Related
      Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (Summer 2003): 329–354.
      • February 2001
      • Article

      Sequential Testing in Product Development

      By: S. Thomke and David E. Bell
      Keywords: Research and Development; Product
      Citation
      Find at Harvard
      Related
      Thomke, S., and David E. Bell. "Sequential Testing in Product Development." Management Science 47, no. 2 (February 2001).
      • Article

      On the Division of Profit in Sequential Innovation

      By: Jerry R. Green and Suzanne Scotchmer
      In markets with sequential innovation, inventors of derivative improvements might undermine the profit of initial innovators through competition. Profit erosion can be mitigated by broadening the first innovator's patent protection and/or by permitting cooperative...  View Details
      Keywords: Profit; Innovation and Invention
      Citation
      Find at Harvard
      Read Now
      Related
      Green, Jerry R., and Suzanne Scotchmer. "On the Division of Profit in Sequential Innovation." RAND Journal of Economics 26, no. 2 (Spring 1995): 20–33.
      • September 1990 (Revised March 1991)
      • Case

      Mod IV Product Development Team

      By: Anne Donnellon and Joshua D. Margolis
      Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the...  View Details
      Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy
      Citation
      Educators
      Purchase
      Related
      Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
      • 1985
      • Working Paper

      Sequential Innovation and Market Structure

      By: Jerry R. Green and Jean-Jacques Laffont
      This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality...  View Details
      Citation
      Read Now
      Related
      Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
      • Research Summary

      Evolution of firm structure in vertical specialized technology supply chains

      By: Willy C. Shih
      The global market in many everyday products has been transformed by the internationalization of production.  In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced...  View Details
      Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Biotechnology Industry; Auto Industry; United States; Asia; China
      • 1

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College