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- September 2020 (Revised October 2020)
- Case
Moderna (A)
By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman
In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital...
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- September 2020 (Revised November 2020)
- Case
Student Success at Georgia State University (A)
By: Michael W. Toffel, Robin Mendelson and Julia Kelley
Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African...
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Keywords:
Education;
Higher Education;
Learning;
Curriculum and Courses;
Demographics;
Diversity;
Ethnicity;
Income;
Race;
Leadership;
Goals and Objectives;
Measurement and Metrics;
Operations;
Organizations;
Mission and Purpose;
Organizational Culture;
Outcome or Result;
Performance;
Performance Effectiveness;
Performance Evaluation;
Service Operations;
Performance Improvement;
Planning;
Strategic Planning;
Social Enterprise;
Nonprofit Organizations;
Social Issues;
Wealth and Poverty;
Equality and Inequality;
Technology;
Technology Platform;
Education Industry;
Atlanta
- August 2020
- Case
This Old House of Worship: St. Anthony Shrine (A)
By: Ryan Raffaelli
This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community....
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- 2020
- Working Paper
Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics
By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy largely focuses on established firms in mature...
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- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in...
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Keywords:
Strategic Reorientation;
Technology Entrepreneurship;
Innovation;
Product Development Processes;
Organizational Adaptation;
Qualitative Methods (general);
Entrepreneurship;
Technology;
Organizational Change and Adaptation;
Strategy;
Innovation and Invention;
Product Development;
Communication Strategy
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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- June 2019
- Article
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore...
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- April 2019
- Article
Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals
By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption...
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Keywords:
Rituals;
Relationship Satisfaction;
Relationships;
Satisfaction;
Spending;
Behavior;
Perception;
Emotions
- March 2019
- Technical Note
Control or Flexibility? Structured Empowerment Offers Both—Lessons from Retail & Service Chains (Abridged)
By: Tatiana Sandino
This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make...
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- 2020
- Working Paper
A Preference for Revision Absent Objective Improvement
Things change. Things also get changed—often. Why? The obvious reason is that revising things often makes them better. We document a less obvious reason: revising things makes consumers think they are better, even absent objective improvement. Eleven...
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- October 2018 (Revised July 2019)
- Case
BulkWhiz: Negotiating as a Startup Founder in the UAE
By: Katherine Coffman, Christine Exley and Alpana Thapar
This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,...
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Keywords:
Entrepreneurial Management;
Start-ups;
Startup;
Female Entrepreneur;
Technology;
E-commerce;
Decision-making;
Negotiations;
Co-founders;
Fundraising;
Entrepreneurship;
Business Startups;
Management;
Online Technology;
Growth and Development Strategy;
Decision Making;
Negotiation;
Expansion;
Middle East;
United Arab Emirates
- September 2018
- Article
Discretionary Task Ordering: Queue Management in Radiological Services
By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
Work-scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks...
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Keywords:
Discretion;
Scheduling;
Queue;
Healthcare;
Learning;
Experience;
Decentralization;
Operations;
Service Operations;
Service Delivery;
Performance;
Performance Effectiveness;
Performance Efficiency;
Performance Improvement;
Performance Productivity;
Decisions;
Time Management;
Cost vs Benefits;
Health Industry
- Article
Enacting Rituals to Improve Self-control
By: D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino
Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this...
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- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors...
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- May–June 2018
- Article
The Surprising Power of Questions
By: Alison Wood Brooks and Leslie K. John
Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught...
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- March 2018 (Revised March 2019)
- Technical Note
Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains
By: Tatiana Sandino
This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make...
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- March 2018
- Article
How Context Affects Choice
By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,...
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- 2017
- Working Paper
Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments
By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be...
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- September 2017 (Revised December 2017)
- Case
Intermountain Healthcare: Pursuing Precision Medicine
By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley
Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment...
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- August 2017 (Revised March 2020)
- Case
Flex Hungary: Launching Production (A)
By: Willy Shih
This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is...
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Keywords:
Manufacturing;
Line-balancing;
Flow Line;
Conveyor-paced Line;
Consumer Goods;
Consumer Products;
Production Management;
Production Planning;
Production Scheduling;
Operations;
Production;
Management;
Supply Chain;
Design;
Analysis;
Goods and Commodities;
Consumer Products Industry;
Manufacturing Industry;
European Union