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      GenapSys: Business Models for the Genome
      A Preference for Revision Absent Objective Improvement
      → Search All HBS Web
      • September 2020 (Revised October 2020)
      • Case

      Moderna (A)

      By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman
      In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital...  View Details
      Keywords: Covid-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research And Development; Goals And Objectives
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      Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, and Kerry Herman. "Moderna (A)." Harvard Business School Case 621-032, September 2020. (Revised October 2020.)
      • September 2020 (Revised November 2020)
      • Case

      Student Success at Georgia State University (A)

      By: Michael W. Toffel, Robin Mendelson and Julia Kelley
      Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African...  View Details
      Keywords: Education; Higher Education; Learning; Curriculum And Courses; Demographics; Diversity; Ethnicity; Income; Race; Leadership; Goals And Objectives; Measurement And Metrics; Operations; Organizations; Mission And Purpose; Organizational Culture; Outcome Or Result; Performance; Performance Effectiveness; Performance Evaluation; Service Operations; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth And Poverty; Equality And Inequality; Technology; Technology Platform; Education Industry; Atlanta
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      Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (A)." Harvard Business School Case 621-006, September 2020. (Revised November 2020.)
      • August 2020
      • Case

      This Old House of Worship: St. Anthony Shrine (A)

      By: Ryan Raffaelli
      This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community....  View Details
      Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission And Purpose; Transformation; Organizational Culture; United States
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      Raffaelli, Ryan. "This Old House of Worship: St. Anthony Shrine (A)." Harvard Business School Multimedia/Video Case 421-701, August 2020.
      • 2020
      • Working Paper

      Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

      By: Cheng Gao and Rory McDonald
      In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy largely focuses on established firms in mature...  View Details
      Keywords: Technological Change; Innovation; Qualitative Methods; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, And Reforms; Risk And Uncertainty; Strategy
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      Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Harvard Business School Working Paper, No. 20-095, March 2020.
      • November–December 2019
      • Article

      Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

      By: Rory McDonald and Cheng Gao
      New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in...  View Details
      Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (general); Entrepreneurship; Technology; Organizational Change And Adaptation; Strategy; Innovation And Invention; Product Development; Communication Strategy
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      McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures." Organization Science 30, no. 6 (November–December 2019): 1289–1318.
      • August 2019
      • Article

      When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

      By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
      Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...  View Details
      Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization And Personalization; Strategy; Mathematical Methods
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      Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
      • June 2019
      • Article

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore...  View Details
      Keywords: Learning; Experience And Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
      • April 2019
      • Article

      Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

      By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
      Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption...  View Details
      Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions
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      Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197.
      • March 2019
      • Technical Note

      Control or Flexibility? Structured Empowerment Offers Both—Lessons from Retail & Service Chains (Abridged)

      By: Tatiana Sandino
      This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make...  View Details
      Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power And Influence; Retail Industry; Service Industry
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      Sandino, Tatiana. "Control or Flexibility? Structured Empowerment Offers Both—Lessons from Retail & Service Chains (Abridged)." Harvard Business School Technical Note 119-088, March 2019.
      • October 2018 (Revised July 2019)
      • Case

      BulkWhiz: Negotiating as a Startup Founder in the UAE

      By: Katherine Coffman, Christine Exley and Alpana Thapar
      This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,...  View Details
      Keywords: Entrepreneurial Management; Start-ups; Startup; Female Entrepreneur; Technology; E-commerce; Decision-making; Negotiations; Co-founders; Fundraising; Entrepreneurship; Business Startups; Management; Online Technology; Growth And Development Strategy; Decision Making; Negotiation; Expansion; Middle East; United Arab Emirates
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      Coffman, Katherine, Christine Exley, and Alpana Thapar. "BulkWhiz: Negotiating as a Startup Founder in the UAE." Harvard Business School Case 919-004, October 2018. (Revised July 2019.)
      • September 2018
      • Article

      Discretionary Task Ordering: Queue Management in Radiological Services

      By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
      Work-scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks...  View Details
      Keywords: Discretion; Scheduling; Queue; Healthcare; Learning; Experience; Decentralization; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost Vs Benefits; Health Industry; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost Vs Benefits; Health Industry
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      Ibanez, Maria, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. "Discretionary Task Ordering: Queue Management in Radiological Services." Management Science 64, no. 9 (September 2018): 4389–4407. (Working paper available here. Winner of the 2017 Best Paper Competition of the POMS College of Healthcare Operations Management. Featured in Forbes, Quartz, and Inc.)
      • Article

      Enacting Rituals to Improve Self-control

      By: D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino
      Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this...  View Details
      Keywords: Behavior; Perception; Personal Characteristics; Health
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      Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876.
      • 2018
      • Working Paper

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors...  View Details
      Keywords: Hedonic; Wine; Learning; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience And Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
      • May–June 2018
      • Article

      The Surprising Power of Questions

      By: Alison Wood Brooks and Leslie K. John
      Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught...  View Details
      Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness
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      Brooks, Alison Wood, and Leslie K. John. "The Surprising Power of Questions." Harvard Business Review 96, no. 3 (May–June 2018): 60–67.
      • March 2018 (Revised March 2019)
      • Technical Note

      Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains

      By: Tatiana Sandino
      This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make...  View Details
      Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power And Influence; Retail Industry; Service Industry
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      Sandino, Tatiana. "Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains." Harvard Business School Technical Note 118-082, March 2018. (Revised March 2019.)
      • March 2018
      • Article

      How Context Affects Choice

      By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
      Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,...  View Details
      Keywords: Decision Making; Decision Choices And Conditions; Situation Or Environment; Consumer Behavior
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      Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
      • 2017
      • Working Paper

      Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments

      By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
      This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be...  View Details
      Keywords: Probability; Economic Theory; Analysis; Incentives
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      Benjamin, Daniel J., Don A. Moore, and Matthew Rabin. "Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments." NBER Working Paper Series, No. 23927, October 2017.
      • September 2017 (Revised December 2017)
      • Case

      Intermountain Healthcare: Pursuing Precision Medicine

      By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley
      Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment...  View Details
      Keywords: Precision Medicine; Healthcare; Innovation; Entrepreneurship; Cancer; Cancer Research; Health Care; Technology; Health Care And Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices And Conditions; Health Industry; Insurance Industry; Utah; United States; North America
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      Hamermesh, Richard G., Kathy E. Giusti, Robert S. Huckman, and Julia Kelley. "Intermountain Healthcare: Pursuing Precision Medicine." Harvard Business School Case 818-018, September 2017. (Revised December 2017.)
      • August 2017 (Revised March 2020)
      • Case

      Flex Hungary: Launching Production (A)

      By: Willy Shih
      This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is...  View Details
      Keywords: Manufacturing; Line-balancing; Flow Line; Conveyor-paced Line; Consumer Goods; Consumer Products; Production Management; Production Planning; Production Scheduling; Operations; Production; Management; Supply Chain; Design; Analysis; Goods And Commodities; Consumer Products Industry; Manufacturing Industry; European Union
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      Shih, Willy. "Flex Hungary: Launching Production (A)." Harvard Business School Case 618-002, August 2017. (Revised March 2020.)
      • May 2017
      • Other Article

      Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

      By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky
      BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes....  View Details
      Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; Plink; Collaborative Innovation And Invention
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      Hill, Andrew, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty, and Scott Jelinsky. "Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis." GigaScience 6, no. 5 (May 2017).
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