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Publications

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  • All HBS Web  (286)
    • Faculty Publications  (23)

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    • All HBS Web  (286)
      • Faculty Publications  (23)

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      • 2023
      • Working Paper

      A Welfare Analysis of Gambling in Video Games

      By: Tomomichi Amano and Andrey Simonov
      In 2020, gamers worldwide spent more than $15 billion on loot boxes, a lottery of virtual items built into video games. Loot boxes are contentious, as regulators worry that they constitute gambling. In contrast, video game companies maintain that loot boxes are...  View Details
      Keywords: Consumer Behavior; Policy; Games, Gaming, and Gambling; Product Design; Video Game Industry
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      Amano, Tomomichi, and Andrey Simonov. "A Welfare Analysis of Gambling in Video Games." Harvard Business School Working Paper, No. 23-052, February 2023.
      • 2023
      • Working Paper

      Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

      By: Ta-Wei Huang and Eva Ascarza
      Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to...  View Details
      Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing
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      Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Harvard Business School Working Paper, No. 23-023, October 2022. (Revised April 2023.)
      • 2023
      • Working Paper

      Rising Markups and the Role of Consumer Preferences

      By: Hendrik Döpper, Alexander MacKay, Nathan H. Miller and Joel Stiebale
      We characterize the evolution of markups for consumer products in the United States from 2006 to 2019. We use detailed data on prices and quantities for products in more than 100 distinct product categories to estimate demand systems with flexible...  View Details
      Keywords: Market Power; Markups; Demand Estimation; Consumer Products; Retailers; Product; Price; Demand and Consumers; Consumer Behavior
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      Döpper, Hendrik, Alexander MacKay, Nathan H. Miller, and Joel Stiebale. "Rising Markups and the Role of Consumer Preferences." Harvard Business School Working Paper, No. 22-025, October 2021. (Revised March 2023. Direct download.)
      • 2021
      • Working Paper

      The Demand for Executive Skills

      By: Stephen Hansen, Raffaella Sadun, Tejas Ramdas and Joseph B. Fuller
      We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting...  View Details
      Keywords: C-Suite; Jobs and Positions; Competency and Skills; Management Skills; Job Search; Job Design and Levels
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      Hansen, Stephen, Raffaella Sadun, Tejas Ramdas, and Joseph B. Fuller. "The Demand for Executive Skills." Harvard Business School Working Paper, No. 21-133, June 2021.
      • July 2021
      • Article

      Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

      By: Zoë Cullen and Chiara Farronato
      We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look...  View Details
      Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
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      Cullen, Zoë, and Chiara Farronato. "Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms." Management Science 67, no. 7 (July 2021).
      • 2021
      • Working Paper

      The Demand for Executive Skills

      By: Stephen Hansen, Tejas Ramdas, Raffaella Sadun and Joseph B. Fuller
      We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting...  View Details
      Keywords: Executives; Management Skills; Competency and Skills
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      Hansen, Stephen, Tejas Ramdas, Raffaella Sadun, and Joseph B. Fuller. "The Demand for Executive Skills." NBER Working Paper Series, No. 28959, June 2021.
      • 2020
      • Working Paper

      Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

      By: Chiara Farronato, Jessica Fong and Andrey Fradkin
      Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We...  View Details
      Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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      Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger." NBER Working Paper Series, No. 28047, November 2020.
      • May 2020
      • Article

      Digitizing Disclosure: The Case of Restaurant Hygiene Scores

      By: Weijia (Daisy) Dai and Michael Luca
      Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies...  View Details
      Keywords: Corporate Disclosure; Consumer Behavior; Knowledge Dissemination; Food and Beverage Industry
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      Dai, Weijia (Daisy), and Michael Luca. "Digitizing Disclosure: The Case of Restaurant Hygiene Scores." American Economic Journal: Microeconomics 12, no. 2 (May 2020): 41–59.
      • 2021
      • Working Paper

      Consumer Inertia and Market Power

      By: Alexander MacKay and Marc Remer
      We study the pricing decision of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in...  View Details
      Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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      MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2022. Direct download.)
      • January–February 2018
      • Article

      Some Customers Would Rather Leave Without Saying Goodbye

      By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
      We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where...  View Details
      Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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      Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
      • 2017
      • Book

      Global Marketing Management: A Casebook

      By: John A. Quelch

      During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often...  View Details

      Keywords: Marketing; Management; Globalization; Competitive Strategy
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      Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
      • 2016
      • Working Paper

      The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

      By: Mihnea Moldoveanu and Das Narayandas
      Executive development programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap between the...  View Details
      Keywords: Information Technology; Executive Education; Disruption; Management Skills
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      Moldoveanu, Mihnea, and Das Narayandas. "The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development." Harvard Business School Working Paper, No. 17-019, September 2016.
      • June 2015 (Revised November 2015)
      • Case

      Akbank: Options in Digital Banking

      By: Rajiv Lal and Esel Çekin
      This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,...  View Details
      Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
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      Lal, Rajiv, and Esel Çekin. "Akbank: Options in Digital Banking." Harvard Business School Case 515-115, June 2015. (Revised November 2015.)
      • 2013
      • Working Paper

      Separating Homophily and Peer Influence with Latent Space

      By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
      We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of...  View Details
      Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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      Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
      • July 2012
      • Article

      Discrete Choice Cannot Generate Demand That Is Additively Separable in Own Price

      By: Sonia Jaffe and Scott Duke Kominers
      We show that in a unit demand discrete choice framework with at least three goods, demand cannot be additively separable in own price. This result sharpens the analogous result of Jaffe and Weyl (2010) in the case of linear demand and has implications for testing of...  View Details
      Keywords: Discrete Choice; Unit Demand; Separable Demand; Linear Demand; Demand and Consumers; Market Design; Mathematical Methods; Economics
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      Jaffe, Sonia, and Scott Duke Kominers. "Discrete Choice Cannot Generate Demand That Is Additively Separable in Own Price." Economics Letters 116, no. 1 (July 2012): 129–132.
      • May 2012
      • Article

      Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

      By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
      The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a...  View Details
      Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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      Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
      • October 2009
      • Article

      Shaping Online Consumer Choice by Partitioning the Web

      By: Jolie M. Martin and Michael I. Norton
      This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...  View Details
      Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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      Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
      • November 2005 (Revised February 2006)
      • Module Note

      Rethinking Branding

      By: Youngme E. Moon
      The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive...  View Details
      Keywords: Brands and Branding
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      Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
      • Article

      Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption

      By: J. T. Gourville and Dilip Soman
      Keywords: Behavior; Demand and Consumers; Money
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      Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price...  View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
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