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Publications
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- Faculty Publications (3)
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- November 2019 (Revised May 2020)
- Case
Collibra
By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management...
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Keywords:
Entrepreneurship;
Governance;
Innovation and Invention;
Technological Innovation;
Markets;
Information Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Internet and the Web;
Customer Focus and Relationships;
Customer Satisfaction;
Expansion;
Information Technology Industry;
Technology Industry;
Europe;
Belgium;
Brussels;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
- August 2019
- Case
Twiggle: E-commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...
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- April 2008 (Revised May 2010)
- Case
Visions of Web 3.0
By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website...
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