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- August 2016
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The Role of (Dis)similarity in (Mis)predicting Others' Preferences
By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the...
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Keywords:
Perceived Similarity;
Prediction Error;
Preference Prediction;
Self-other Difference;
Social Inference;
Cognition and Thinking;
Perception;
Forecasting and Prediction
Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.