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Helping the Unemployed Find Work and Self-Esteem
In the late 1990s, when the UK recruitment firm started in 1960 by his father, Sir Alec Reed, won a government contract to provide welfare-to-work...
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  • December 2020
  • Article

Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self-Worth
By: D. Ward, L.E. Park, K. Naragon-Gainey, H. Jung and A.V. Whillans
Although people may think that money improves one’s relationships, research suggests otherwise. Focusing on money is associated with spending less time maintaining relationships (Whillans & Dunn, 2018) and less desire to rely on others for help (Vohs, Mead, & Goode,...  View Details
Keywords: Self-Esteem; Money; Relationships; Welfare
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  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...  View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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  • 2018
  • Working Paper

Status Inconsistency: Variance in One's Status Across Groups Harms Well-being but Improves Perspective-taking
By: Catarina Fernandes and Alison Wood Brooks
Most people belong to many different groups. While some people experience consistently high or low status across all of their groups, others experience wildly different levels of status in each group. In this research, we examine how status inconsistency – the degree...  View Details
Keywords: Status; Social Hierarchies; Well-being; Perspective Taking; Status and Position; Groups and Teams; Satisfaction; Perspective
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  • March–April 2015
  • Article

Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform
By: Lan Nguyen Chaplin and Michael I. Norton
Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated...  View Details
Keywords: Theory Of Mind; Self-Esteem; Behavior; Attitudes; Performance; Cognition and Thinking
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  • November – December 2008
  • Article

Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow...  View Details
Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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  • July 1989
  • Article

Immunizing Children Against the Negative Effects of Reward
By: B. A. Hennessey, T. M. Amabile and M. Martinage
Two studies were conducted to examine the effect of intrinsic motivation training on children's subsequent motivational orientation and creativity in an expected reward situation. Past research has demonstrated the overjustification effect: Children who work on an...  View Details
Keywords: Creativity; Motivation and Incentives; Training; Early Childhood Education; Learning; Teaching
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Are you looking for?

Helping the Unemployed Find Work and Self-Esteem
In the late 1990s, when the UK recruitment firm started in 1960 by his father, Sir Alec Reed, won a government contract to provide welfare-to-work...
→ Search All HBS Web