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Google X: Leveraging data and algorithms for self-driving cars - Digital Innovation and Transformation
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Intel’s move towards self-driving cars - Technology and Operations Management
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
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  • Article

Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
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  • 2019
  • Working Paper

Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media...  View Details
Keywords: Machine Learning; Technological Innovation; Marketing
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  • October 2014 (Revised October 2015)
  • Case

Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most...  View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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  • January 2014 (Revised March 2015)
  • Case

Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the...  View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Online Technology; Market Entry and Exit; Transportation; Auto Industry; United States
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Are you looking for?

Google X: Leveraging data and algorithms for self-driving cars - Digital Innovation and Transformation
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Intel’s move towards self-driving cars - Technology and Operations Management
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
→ Search All HBS Web