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  • All HBS Web  (34)
    • Faculty Publications  (5)

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    • All HBS Web  (34)
      • Faculty Publications  (5)

      Self-Esteem Remove Self-Esteem →

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      • February 2021
      • Article

      I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

      By: Ata Jami, Maryam Kouchaki and Francesca Gino
      This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations. Across seven studies, we find that psychological ownership leads to a boost in self-esteem, which...  View Details
      Keywords: Psychological Ownership; Prosocial Behavior; Altruism; Self-Esteem; Materialism; Behavior; Attitudes
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      Jami, Ata, Maryam Kouchaki, and Francesca Gino. "I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior." Journal of Consumer Research 47, no. 5 (February 2021): 698–715.
      • December 2020
      • Article

      Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self-Worth

      By: D. Ward, L.E. Park, K. Naragon-Gainey, H. Jung and A.V. Whillans
      Although people may think that money improves one’s relationships, research suggests otherwise. Focusing on money is associated with spending less time maintaining relationships (Whillans & Dunn, 2018) and less desire to rely on others for help (Vohs, Mead, & Goode,...  View Details
      Keywords: Self-Esteem; Autonomy; Lonelines; Social Connection; Money; Relationships; Well-being
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      Ward, D., L.E. Park, K. Naragon-Gainey, H. Jung, and A.V. Whillans. "Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self-Worth." Personality and Social Psychology Bulletin 46, no. 12 (December 2020): 1665–1681.
      • September 2019 (Revised June 2021)
      • Case

      Dove and Real Beauty: Building a Brand with Purpose

      By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
      Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...  View Details
      Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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      Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
      • March–April 2015
      • Article

      Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform

      By: Lan Nguyen Chaplin and Michael I. Norton
      Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated...  View Details
      Keywords: Theory Of Mind; Self-Esteem; Behavior; Attitudes; Performance; Cognition and Thinking
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      Chaplin, Lan Nguyen, and Michael I. Norton. "Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform." Child Development 86, no. 2 (March–April 2015): 651–658.
      • November – December 2008
      • Article

      Holding a Mirror up to Marketing

      By: John A. Quelch and Katherine Jocz
      The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow...  View Details
      Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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      Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
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