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Flying has it all — science, freedom, beauty, and adventure,” says Robert A. Hamilton (MBA 1985), by way of quoting Charles Lindbergh. “I...
- June 2020 (Revised October 2020)
- Case
What Went Wrong with Boeing's 737 Max?
By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...
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Keywords:
Communication;
Communication Intention And Meaning;
Communication Strategy;
Forms Of Communication;
Announcements;
Decision Making;
Decision Choices And Conditions;
Judgments;
Ethics;
Moral Sensibility;
Values And Beliefs;
Globalization;
Global Strategy;
Governance;
Corporate Accountability;
Governance Controls;
Human Resources;
Resignation And Termination;
Leadership;
Leadership Style;
Management;
Business Or Company Management;
Crisis Management;
Management Practices And Processes;
Management Skills;
Management Style;
Management Systems;
Risk Management;
Time Management;
Markets;
Demand And Consumers;
Market Platforms;
Supply And Industry;
Duopoly And Oligopoly;
Industry Structures;
Operations;
Product Development;
Organizations;
Organizational Change And Adaptation;
Organizational Culture;
Outcome Or Result;
Failure;
Success;
Planning;
Strategic Planning;
Problems And Challenges;
Relationships;
Business And Community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Risk And Uncertainty;
Safety;
Strategy;
Transportation;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Africa;
Ethiopia;
Asia;
Indonesia;
North And Central America;
United States;
seattle;
Chicago
- April 2020
- Background Note
U.S. Food Retail During the Pandemic: March 2020
By: José B. Alvarez and Natalie Kindred
This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...
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- Winter 2020
- Article
'Tone at the Top' and the Communication of Corporate Values: Lost in Translation?
By: Alfredo Contreras, Aiyesha Dey and Claire Hill
- August 2019
- Case
Walmart's Omnichannel Strategy: Revolution or Miscalculation?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...
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- August 2019
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...
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- February 2018 (Revised August 2019)
- Case
Amazon's HQ2 (A)
By: Karen Mills and Jan W. Rivkin
In September 2017, the Internet giant Amazon announced that it aimed to open a second headquarters in some city other than Seattle, its current home base. By 2032, the company projected, this “HQ2” would be home to as many as 50,000 high-paying tech jobs and up to $5...
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- November 2017
- Case
Poppy: A Modern Village for Childcare
By: Thomas Eisenmann and Jeff Huizinga
In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model...
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- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Internet;
Amazon.com;
Amazonfresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
Kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth And Maturation;
Business Model;
Business Organization;
For-profit Firms;
Film Entertainment;
Games, Gaming, And Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms And Management;
Taxation;
Business History;
Human Resources;
Resignation And Termination;
Books;
Human Capital;
Working Conditions;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking And Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-life Balance;
Problems And Challenges;
Labor And Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus And Relationships;
Customer Value And Value Chain;
Retail Industry;
Advertising Industry;
Distribution Industry;
Electronics Industry;
Entertainment And Recreation Industry;
Information Technology Industry;
Manufacturing Industry;
Motion Pictures And Video Industry;
Music Industry;
Publishing Industry;
Shipping Industry;
Technology Industry;
Video Game Industry;
Web Services Industry;
United States;
Washington (state, Us);
seattle
- 2017
- Chapter
High Stakes Negotiation: Indian Gaming and Tribal/State Compacts
By: Gavin Clarkson and James K. Sebenius
Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some instances, Congress has mandated such...
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- August 2017 (Revised October 2017)
- Case
Ryan Greene at Rainier Wearables
By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being...
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- November 2016 (Revised December 2016)
- Case
Anthology: Pivoting the Business Model
By: Shikhar Ghosh and Christopher Payton
In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,...
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Keywords:
Mergers ＆ Acquisitions;
Business Startups;
Business Model;
Entrepreneurship;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile Technology;
Online Technology;
Mergers And Acquisitions;
Business Exit Or Shutdown;
Fairness;
Valuation;
Technology Industry;
Consumer Products Industry;
North America;
United States;
seattle
- October 2016 (Revised March 2019)
- Case
Carrum Health: Scaling Bundled Payments
By: Robert S. Huckman and Sarah Mehta
Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality...
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Keywords:
Health Financing;
Health Insurance;
Value-based Healthcare Reimbursements;
Bundled Payments;
Innovation;
Scale;
Health;
Health Care And Treatment;
Cost Management;
Growth And Development Strategy;
Decision Choices And Conditions;
Health Industry;
California;
San Francisco;
San Diego;
seattle
- August 2015
- Case
Yabbly (A)
By: Shikhar Ghosh and Christopher Payton
In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
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- August 2015 (Revised October 2019)
- Case
Amazon.com, 2021
By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Internet;
Amazon.com;
Amazonfresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
Kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth And Maturation;
Business Model;
Business Organization;
For-profit Firms;
Film Entertainment;
Games, Gaming, And Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms And Management;
Taxation;
Business History;
Human Resources;
Resignation And Termination;
Books;
Human Capital;
Working Conditions;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking And Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-life Balance;
Problems And Challenges;
Labor And Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus And Relationships;
Customer Value And Value Chain;
Retail Industry;
Advertising Industry;
Distribution Industry;
Electronics Industry;
Entertainment And Recreation Industry;
Information Technology Industry;
Manufacturing Industry;
Motion Pictures And Video Industry;
Music Industry;
Publishing Industry;
Shipping Industry;
Technology Industry;
Video Game Industry;
Web Services Industry;
United States;
Washington (state, Us);
seattle
- August 2014
- Case
Opening the Valve: From Software to Hardware (A)
By: Ethan Bernstein, Francesca Gino and Bradley Staats
Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee...
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Keywords:
Valve;
Self-managed Organizations;
Organization Design;
Strategy;
Flat Organization;
Video Games;
Organization Alignment;
Organizational Change And Adaptation;
Software;
Family Business;
Steam;
Steam Machine;
Design;
Games, Gaming, And Gambling;
Human Resources;
Collaborative Innovation And Invention;
Technological Innovation;
Leadership Style;
Management Practices And Processes;
Organizational Design;
Organizational Structure;
Organizational Culture;
Organizational Change And Adaptation;
Groups And Teams;
Alignment;
Software;
Hardware;
Video Game Industry;
seattle
- August 2014 (Revised August 2015)
- Supplement
Opening the Valve: From Software to Hardware (B)
By: Ethan Bernstein, Francesca Gino and Bradley Staats
Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee...
View Details
Keywords:
Valve;
Self-managed Organizations;
Organization Design;
Strategy;
Flat Organization;
Video Games;
Organization Alignment;
Organizational Change And Adaptation;
Software;
Hardware;
Family Business;
Steam;
Steam Machine;
Design;
Games, Gaming, And Gambling;
Human Resources;
Collaborative Innovation And Invention;
Technological Innovation;
Leadership Style;
Management Practices And Processes;
Organizational Design;
Organizational Structure;
Organizational Culture;
Organizational Change And Adaptation;
Groups And Teams;
Alignment;
Software;
Hardware;
Video Game Industry;
seattle
- July 2014 (Revised August 2014)
- Case
AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...
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- 11 Aug 2003 - 16 Aug 2003
- Conference Presentation
Explaining change in institutionalized practices: A review and roadmap for research,
By: Julie Battilana and T. D'Aunno
- 11 Aug 2003 - 16 Aug 2003
- Conference Presentation