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Publications

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    • All HBS Web  (462)
      • Faculty Publications  (37)

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      The Sky’s the Limit
      Flying has it all — science, freedom, beauty, and adventure,” says Robert A. Hamilton (MBA 1985), by way of quoting Charles Lindbergh. “I...
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      • June 2020 (Revised October 2020)
      • Case

      What Went Wrong with Boeing's 737 Max?

      By: William W. George and Amram Migdal
      This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...  View Details
      Keywords: Communication; Communication Intention And Meaning; Communication Strategy; Forms Of Communication; Announcements; Decision Making; Decision Choices And Conditions; Judgments; Ethics; Moral Sensibility; Values And Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation And Termination; Leadership; Leadership Style; Management; Business Or Company Management; Crisis Management; Management Practices And Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand And Consumers; Market Platforms; Supply And Industry; Duopoly And Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change And Adaptation; Organizational Culture; Outcome Or Result; Failure; Success; Planning; Strategic Planning; Problems And Challenges; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Risk And Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North And Central America; United States; seattle; Chicago
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
      • April 2020
      • Background Note

      U.S. Food Retail During the Pandemic: March 2020

      By: José B. Alvarez and Natalie Kindred
      This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...  View Details
      Keywords: Coronavirus Pandemic; Risk And Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand And Consumers; Trade; Crisis Management; Health Pandemics; Food And Beverage Industry; Agriculture And Agribusiness Industry; Retail Industry; United States
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      Alvarez, José B., and Natalie Kindred. "U.S. Food Retail During the Pandemic: March 2020." Harvard Business School Background Note 520-098, April 2020.
      • Winter 2020
      • Article

      'Tone at the Top' and the Communication of Corporate Values: Lost in Translation?

      By: Alfredo Contreras, Aiyesha Dey and Claire Hill
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      Contreras, Alfredo, Aiyesha Dey, and Claire Hill. "'Tone at the Top' and the Communication of Corporate Values: Lost in Translation?" Seattle University Law Review 43, no. 2 (Winter 2020): 497–524.
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • August 2019
      • Case

      Rand Fishkin at Moz (A)

      By: Thomas R. Eisenmann
      In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...  View Details
      Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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      Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019.
      • February 2018 (Revised August 2019)
      • Case

      Amazon's HQ2 (A)

      By: Karen Mills and Jan W. Rivkin
      In September 2017, the Internet giant Amazon announced that it aimed to open a second headquarters in some city other than Seattle, its current home base. By 2032, the company projected, this “HQ2” would be home to as many as 50,000 high-paying tech jobs and up to $5...  View Details
      Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business And Government Relations; Development Economics
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      Mills, Karen, and Jan W. Rivkin. "Amazon's HQ2 (A)." Harvard Business School Case 718-494, February 2018. (Revised August 2019.)
      • November 2017
      • Case

      Poppy: A Modern Village for Childcare

      By: Thomas Eisenmann and Jeff Huizinga
      In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model...  View Details
      Keywords: Entrepreneurship; Market Design; Multi-sided Platforms; Marketplace Matching; Expansion; United States
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      Eisenmann, Thomas, and Jeff Huizinga. "Poppy: A Modern Village for Childcare." Harvard Business School Case 818-075, November 2017.
      • November 2017
      • Teaching Note

      Amazon.com, 2016

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...  View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; Amazonfresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms And Management; Taxation; Business History; Human Resources; Resignation And Termination; Books; Human Capital; Working Conditions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking And Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-life Balance; Problems And Challenges; Labor And Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus And Relationships; Customer Value And Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures And Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, Us); seattle
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      Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
      • 2017
      • Chapter

      High Stakes Negotiation: Indian Gaming and Tribal/State Compacts

      By: Gavin Clarkson and James K. Sebenius
      Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some instances, Congress has mandated such...  View Details
      Keywords: Indian Gaming; Negotiation; Regulation; Tribal Sovereignty; Sovereign Finance; Negotiation Participants; Relationships; Cooperation; Connecticut
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      Clarkson, Gavin, and James K. Sebenius. "High Stakes Negotiation: Indian Gaming and Tribal/State Compacts." Chap. 8 in American Indian Business: Principles and Practices, edited by Deanna M. Kennedy, Charles Harrington, Amy Klemm Verbos, Daniel Stewart, Joseph Gladstone, and Gavin Clarkson, 130–161. Seattle: University of Washington Press, 2017.
      • August 2017 (Revised October 2017)
      • Case

      Ryan Greene at Rainier Wearables

      By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
      This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being...  View Details
      Keywords: Mental Health; Depression; Entrepreneurship; Welfare; Personal Development And Career
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      Ghosh, Shikhar, Thomas R. Eisenmann, and Christopher Payton. "Ryan Greene at Rainier Wearables." Harvard Business School Case 818-047, August 2017. (Revised October 2017.)
      • November 2016 (Revised December 2016)
      • Case

      Anthology: Pivoting the Business Model

      By: Shikhar Ghosh and Christopher Payton
      In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,...  View Details
      Keywords: Mergers & Acquisitions; Business Startups; Business Model; Entrepreneurship; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile Technology; Online Technology; Mergers And Acquisitions; Business Exit Or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; seattle
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      Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
      • October 2016 (Revised March 2019)
      • Case

      Carrum Health: Scaling Bundled Payments

      By: Robert S. Huckman and Sarah Mehta
      Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality...  View Details
      Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care And Treatment; Cost Management; Growth And Development Strategy; Decision Choices And Conditions; Health Industry; California; San Francisco; San Diego; seattle
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      Huckman, Robert S., and Sarah Mehta. "Carrum Health: Scaling Bundled Payments." Harvard Business School Case 617-017, October 2016. (Revised March 2019.)
      • August 2015
      • Case

      Yabbly (A)

      By: Shikhar Ghosh and Christopher Payton
      In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...  View Details
      Keywords: Business Plan; Startup; Mobile; Online Product Reviews; Consumer Products; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile Technology; Online Technology; North America; United States; Washington (state, Us); seattle
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      Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
      • August 2015 (Revised October 2019)
      • Case

      Amazon.com, 2021

      By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
      In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all...  View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; Amazonfresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms And Management; Taxation; Business History; Human Resources; Resignation And Termination; Books; Human Capital; Working Conditions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking And Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-life Balance; Problems And Challenges; Labor And Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus And Relationships; Customer Value And Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures And Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, Us); seattle
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      Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised October 2019.)
      • August 2014
      • Case

      Opening the Valve: From Software to Hardware (A)

      By: Ethan Bernstein, Francesca Gino and Bradley Staats
      Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee...  View Details
      Keywords: Valve; Self-managed Organizations; Organization Design; Strategy; Flat Organization; Video Games; Organization Alignment; Organizational Change And Adaptation; Software; Family Business; Steam; Steam Machine; Design; Games, Gaming, And Gambling; Human Resources; Collaborative Innovation And Invention; Technological Innovation; Leadership Style; Management Practices And Processes; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change And Adaptation; Groups And Teams; Alignment; Software; Hardware; Video Game Industry; seattle
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      Bernstein, Ethan, Francesca Gino, and Bradley Staats. "Opening the Valve: From Software to Hardware (A)." Harvard Business School Case 415-015, August 2014.
      • August 2014 (Revised August 2015)
      • Supplement

      Opening the Valve: From Software to Hardware (B)

      By: Ethan Bernstein, Francesca Gino and Bradley Staats
      Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee...  View Details
      Keywords: Valve; Self-managed Organizations; Organization Design; Strategy; Flat Organization; Video Games; Organization Alignment; Organizational Change And Adaptation; Software; Hardware; Family Business; Steam; Steam Machine; Design; Games, Gaming, And Gambling; Human Resources; Collaborative Innovation And Invention; Technological Innovation; Leadership Style; Management Practices And Processes; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change And Adaptation; Groups And Teams; Alignment; Software; Hardware; Video Game Industry; seattle
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      Bernstein, Ethan, Francesca Gino, and Bradley Staats. "Opening the Valve: From Software to Hardware (B)." Harvard Business School Supplement 415-016, August 2014. (Revised August 2015.)
      • July 2014 (Revised August 2014)
      • Case

      AmazonFresh: Rekindling the Online Grocery Market

      By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
      More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...  View Details
      Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation And Invention; Strategy; Emerging Markets; Learning; Service Operations; Online Technology; Business Model; Food And Beverage Industry; United States
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      McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
      • 1 Nov 2011
      • Conference Presentation

      Philanthropy and Prosperity

      By: Zoe Chance and Michael I. Norton
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      Chance, Zoe, and Michael I. Norton. "Philanthropy and Prosperity." Paper presented at the Society for Judgment and Decision Making Annual Meeting, Seattle, WA, November 1, 2011.
      • 11 Aug 2003 - 16 Aug 2003
      • Conference Presentation

      Explaining change in institutionalized practices: A review and roadmap for research,

      By: Julie Battilana and T. D'Aunno
      Keywords: Change; Management Practices And Processes; Research
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      Battilana, Julie, and T. D'Aunno. "Explaining change in institutionalized practices: A review and roadmap for research,." Paper presented at the Academy of Management Annual Meeting, Seattle, WA, August 11–16, 2003.
      • 11 Aug 2003 - 16 Aug 2003
      • Conference Presentation

      Evolution of Operations Strategy in Practice and Teaching

      By: Steven C. Wheelwright
      Keywords: Operations; Strategy; Practice; Teaching
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      Wheelwright, Steven C. "Evolution of Operations Strategy in Practice and Teaching." Paper presented at the Academy of Management Annual Meeting, Seattle, WA, August 11–16, 2003.
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      The Sky’s the Limit
      Flying has it all — science, freedom, beauty, and adventure,” says Robert A. Hamilton (MBA 1985), by way of quoting Charles Lindbergh. “I...
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