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Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
- January 2021
- Case
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskey’s in just days rather than years using a novel technology and data science....
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Keywords:
business Ventures;
business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands And Branding;
Consumer Products Industry;
Food And Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskey’s in just days rather than years using a novel technology and data science....
View Details
Keywords:
business Ventures;
business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands And Branding;
Consumer Products Industry;
Food And Beverage Industry;
Service Industry;
United States;
California
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2b Vs. B2c;
B2b2c;
Health ＆ Wellness;
Ai;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
Dtc;
Direct To Consumer Marketing;
Us Health Care;
＂usa,＂;
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth And Development Strategy;
business Startups;
science-based business;
Health;
Innovation And Invention;
Marketing;
Technology;
business Growth And Maturation;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food And Beverage Industry;
Israel;
United States
- August 2020 (Revised October 2020)
- Case
1928 Diagnostics: Fighting Antibiotics Resistance
By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in...
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- April 2020
- Teaching Note
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing...
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- February 2020
- Supplement
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
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Keywords:
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
business Strategy;
Market Platforms;
Environmental Sustainability;
science-based business;
Climate Change;
Agriculture And Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
- February 2020 (Revised March 2020)
- Case
Prime Coalition: Catalytic Capital for Climate Innovation
By: Ramana Nanda, Benjamin N. Roth and Olivia Hull
With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem....
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Keywords:
Energy Conservation;
Renewable Energy;
Social Entrepreneurship;
Venture Capital;
Investment;
Innovation And Invention;
Technological Innovation;
Mission And Purpose;
science-based business;
Nonprofit Organizations;
Social Enterprise;
Energy Industry;
Technology Industry;
Green Technology Industry;
United States
- January 2020
- Background Note
Climate Change in 2020: Implications for Business
By: Rebecca M. Henderson, Sophus A. Reinert and Mariana Oseguera
This note provides general information about climate change and its implications for business. Included is an overview of climate change science and a number of its impacts, including rising sea levels, changing weather patterns and extreme weather, pressure on water...
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Keywords:
Climate Change;
Environmental Accounting;
Agribusiness;
Economic Growth;
Energy Conservation;
Energy Generation;
Renewable Energy;
Energy Sources;
Non-renewable Energy;
Globalized Markets And Industries;
National Security;
Government Legislation;
Operations;
Corporate Social Responsibility And Impact;
Problems And Challenges;
Risk And Uncertainty;
Natural Disasters;
Natural Environment;
Environmental Sustainability;
Pollutants;
science-based business;
Weather;
Society;
Technology
- November 2019 (Revised June 2020)
- Case
Indigo Agriculture: Harnessing Nature
By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
View Details
Keywords:
Carbon Sequestration;
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
business Strategy;
Market Platforms;
Environmental Sustainability;
science-based business;
Climate Change;
Agriculture And Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
- October 2019 (Revised December 2019)
- Supplement
Extend Fertility: Conceiving the Market for Egg Preservation (B)
By: Debora L. Spar and Olivia Hull
Keywords:
Strategy;
Technology;
business Startups;
Entrepreneurship;
Innovation Strategy;
Technological Innovation;
Commercialization;
science-based business;
Marketing Strategy;
business Plan;
Product Marketing;
Product Launch;
Product Positioning;
Mission And Purpose;
Personal Development And Career;
Social Issues;
Integration;
Health;
Health Industry
- October 2019 (Revised November 2019)
- Case
C16 Biosciences: Lab-Grown Palm Oil
By: Jeffrey J. Bussgang and Olivia Hull
Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,...
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- 2019
- Article
Sustaining Open Innovation Through a 'Center of Excellence'
By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani
This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons learned.
This... View Details
This... View Details
- June 2019
- Teaching Note
Zebra Medical Vision
By: Shane Greenstein and Sarah Gulick
Teaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company’s decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working...
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- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
View Details
Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2b2c;
B2b Vs. B2c;
Health ＆ Wellness;
Ai;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
Dtc;
Direct To Consumer Marketing;
Us Health Care;
＂usa,＂;
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth And Development Strategy;
business Startups;
science-based business;
Health;
Innovation And Invention;
Marketing;
Technology;
business Growth And Maturation;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food And Beverage Industry;
Israel;
United States
- October 2018
- Case
Safecast: Bootstrapping Human Capital to Big Data
By: Ethan Bernstein and Stephanie Marton
On March 11, 2011 at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean...
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Keywords:
Citizen Science;
Creative Commons;
Open Data;
Open Architecture;
Volunteer-based Organization;
Fukushima Daiichi Nuclear Power Facility;
311;
Nuclear;
Radiation;
Crowdsourcing;
Bgeigie;
Geiger Counters;
Kickstarter;
Sustainability;
Sustainable Business And Innovation;
Design;
Energy Generation;
Social Entrepreneurship;
Human Capital;
Innovation And Invention;
Crisis Management;
Organizational Structure;
Organizational Design;
Technology;
business Model;
Energy Industry;
Technology Industry;
Japan;
North And Central America;
Europe
- Article
Space, the Final Economic Frontier
After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP...
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- December 2017 (Revised January 2018)
- Case
Alltech
By: David E. Bell and Natalie Kindred
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech...
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Keywords:
Alltech;
United States;
Agribusiness;
Agriculture;
Animal;
Animal Agriculture;
Animal Feed;
Livestock;
Family Business;
Vertical Integration;
Strategy;
Growth;
Feed Additives;
Feed Supplements;
Kentucky;
Growth Strategy;
Family Businesses;
Animal-based Agribusiness;
Acquisition;
business Growth And Maturation;
business Model;
Change Management;
Trends;
Governance;
Entrepreneurship;
Growth And Development;
Intellectual Property;
Leadership;
Management;
Markets;
Organizational Culture;
Private Ownership;
science;
Quality;
Risk And Uncertainty;
Research;
Sales;
Agriculture And Agribusiness Industry;
Pharmaceutical Industry;
United States;
Kentucky;
Brazil;
China
- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...
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- 2017
- Mimeo
Science for Society: Science and Technology Based Social Entrepreneurship
By: Tarun Khanna, Shashank Shah and Kundan Madireddy
This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
Throughout the... View Details
Throughout the... View Details
- January 2017 (Revised March 2017)
- Case
Royal DSM: From Continuous Transformation to Organic Growth
By: William W. George, Carin-Isabel Knoop and Amram Migdal
Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s...
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Keywords:
Organic Growth;
Organizational Change;
M＆a;
Mergers And Acquisitions;
Divestment;
business Ventures;
business Divisions;
business Growth And Maturation;
Restructuring;
Change;
Change Management;
Transformation;
Transition;
Engineering;
Chemicals;
Mining;
Ethics;
Values And Beliefs;
Finance;
Capital Markets;
Financial Markets;
Food;
Globalization;
Global Strategy;
Globalized Firms And Management;
Globalized Markets And Industries;
Health;
Nutrition;
History;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management;
business Or Company Management;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Management Style;
Organizations;
Corporate Social Responsibility And Impact;
Mission And Purpose;
Organizational Change And Adaptation;
Organizational Culture;
Organizational Design;
Ownership;
Public Ownership;
Performance;
Strategy;
Adaptation;
Consolidation;
Corporate Strategy;
Value;
Value Creation;
Biotechnology Industry;
Chemical Industry;
Food And Beverage Industry;
Mining Industry;
Pharmaceutical Industry;
Europe;
Netherlands