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      • March 2023
      • Case

      Interior Collab

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to...  View Details
      Keywords: Business Exit or Shutdown; Business Model; Entrepreneurship; Human Capital; Growth and Development Strategy; Cooperative Ownership; Employee Ownership; Trust; Technology Industry; Technology Industry; United States; New York (city, NY)
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Interior Collab." Harvard Business School Case 823-006, March 2023.
      • March 2023
      • Case

      Mirakl: Growing The Marketplace Economy

      By: Antonio Moreno, Santiago Gallino and Emilie Billaud
      Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in...  View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Information Technology Industry; Information Technology Industry; Europe; France; Paris; United States
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      Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
      • February 2023
      • Case

      Chari: Exploring Fintech in Morocco

      By: Karen G. Mills and Ahmed Dahawy
      This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and...  View Details
      Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
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      Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023.
      • February 2023
      • Case

      Enstitute

      By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar and Sarah Mehta
      Shaila Ittycheria (MBA ’10) founded the nonprofit organization Enstitute, in 2012 in New York City. Determined to challenge the status quo within higher education, Shaila and her cofounder sought to expand opportunities for talented young people by placing them in...  View Details
      Keywords: Social Entrepreneurship; Operations; Business Startups; Business Growth and Maturation; Education Industry; Employment Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, and Sarah Mehta. "Enstitute." Harvard Business School Case 823-008, February 2023.
      • February 2023
      • Supplement

      Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive

      By: Linda A. Hill and Lydia Begag
      norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC...  View Details
      Keywords: Organizational Change and Adaptation; Organizational Design; Organizational Culture; Organizational Structure; Organizations; Leadership; Leadership Development; Leadership Style; Collaborative Innovation and Invention; Digital Transformation; Digital Strategy; Digital Platforms; Technology Adoption; Technological Innovation; Corporate Entrepreneurship; Business and Government Relations; Business Startups; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Sweden; Europe; Singapore; London; United Arab Emirates; Dubai; Middle East; Athens; Greece
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      Hill, Linda A., and Lydia Begag. "Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive." Harvard Business School Supplement 423-066, February 2023.
      • February 22, 2023
      • Article

      How to Seed Organic Marketing in a Video-First World

      By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
      Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...  View Details
      Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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      Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
      • 17 Feb 2023
      • Interview

      Startups Have a Unique ‘Extrapolation’ Phase — With the Right Leadership Methods, Growth Can Become Exponential Here, Says Jeffrey Rayport

      By: Jeffrey F. Rayport and Srijana Mitra Das
      "Ways by which scaling ventures organise themselves contribute to success — one is maintaining a commitment to agility and flexibility by using modular forms of organisation, with a firm operating, for instance, as a set of small teams as opposed to growing into an...  View Details
      Keywords: Technology Ventures; Scalability; Scaling Technology Ventures; Start-ups; Organizational Structure; Business Growth and Maturation
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      "Startups Have a Unique ‘Extrapolation’ Phase — With the Right Leadership Methods, Growth Can Become Exponential Here, Says Jeffrey Rayport." Interview for Economic Times of India, February 17, 2023.
      • January 2023
      • Case

      Baofeng's Philanthropic Efforts in China

      By: Lauren Cohen, Hao Gao, Bo Li and Zhaoheng Gong
      Yanbao Dang, President of Baofeng Group and founder of the Yanbao Foundation, Baofeng Group’s philanthropic arm, weighed how the family nonprofit could maximize its impact. On a mission to eliminating poverty through broadening access to educational opportunities in...  View Details
      Keywords: Family Business; Entrepreneurship; Rural Scope; Social Enterprise; Nonprofit Organizations; Social Issues; Poverty; Resource Allocation; Green Technology Industry; Green Technology Industry; China; Asia
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      Cohen, Lauren, Hao Gao, Bo Li, and Zhaoheng Gong. "Baofeng's Philanthropic Efforts in China." Harvard Business School Case 223-067, January 2023.
      • January 2023 (Revised March 2023)
      • Case

      OhmConnect: Energizing the Future

      By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
      Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households...  View Details
      Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
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      Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised March 2023.)
      • January 2023
      • Supplement

      Zaoui & Co. (B): Executing the Odyssey SPAC Transaction

      By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich
      In September 2019, founding partners Michael and Yoel Zaoui decided to add principal investing to Zaoui & Co.’s offerings. The case outlines how, over the next two years, Zaoui & Co. pursued the formation of a SPAC, Odyssey Acquisitions, followed by the identification...  View Details
      Keywords: Strategy; Finance; Investment Banking; SPACs; M&A; Mergers and Acquisitions; Europe
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      Nanda, Ashish, Alex Kitsberg, and Zack Kurtovich. "Zaoui & Co. (B): Executing the Odyssey SPAC Transaction." Harvard Business School Supplement 723-400, January 2023.
      • January 2023
      • Case

      Elon Musk at Tesla

      By: George Serafeim and Amram Migdal
      This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the...  View Details
      Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
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      Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023.
      • January 2023
      • Case

      Veeva Systems and the Transformation to a Public Benefit Corporation

      By: Ranjay Gulati and Allison M. Ciechanover
      Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the...  View Details
      Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Information Technology Industry; United States; California
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      Gulati, Ranjay, and Allison M. Ciechanover. "Veeva Systems and the Transformation to a Public Benefit Corporation." Harvard Business School Case 423-045, January 2023.
      • January 2023
      • Case

      Proday: Calling the Right Play

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...  View Details
      Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
      • January 2023 (Revised January 2023)
      • Case

      Belden and Digital Transformation: From Product Sales to Solutions Sales

      By: Frank V. Cespedes and Amy Klopfenstein
      This case provides an overview of a sales transformation in the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand...  View Details
      Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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      Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
      • January–February 2023
      • Article

      External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

      By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
      We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...  View Details
      Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure
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      DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
      • December 2022
      • Case

      Taylor Farms: Adding Value to Fresh Produce

      By: Forest L. Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Pedro Levindo
      In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment...  View Details
      Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry
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      Reinhardt, Forest L., Jose B. Alvarez, Jenyfeer Martinez Buitrago, and Pedro Levindo. "Taylor Farms: Adding Value to Fresh Produce." Harvard Business School Case 523-041, December 2022.
      • 13 Dec 2022
      • Interview

      Why Some Start-Ups Fail to Scale

      By: Jeffrey Rayport and Curt Nickisch
      Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School...  View Details
      Keywords: Business Startups; Growth Management; Outcome or Result; Transition
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      "Why Some Start-Ups Fail to Scale." HBR IdeaCast (podcast), Harvard Business Review Group, December 13, 2022.
      • 2022
      • Working Paper

      Getting on the Map: The Impact of Online Listings on Business Performance

      By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
      We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as...  View Details
      Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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      Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
      • December 2022
      • Article

      Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

      By: Cheng Gao and Rory McDonald
      In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature...  View Details
      Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
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      Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
      • November 2022 (Revised March 2023)
      • Case

      Northvolt: Building Batteries to Fight Climate Change

      By: George Serafeim, Debora L. Spar and Julia Comeau
      In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in...  View Details
      Keywords: Batteries; Climate Change; Factories, Labs, and Plants; Green Technology; Mission and Purpose; Goals and Objectives; Corporate Social Responsibility and Impact; Green Technology Industry; Green Technology Industry; Sweden; Europe
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      Serafeim, George, Debora L. Spar, and Julia Comeau. "Northvolt: Building Batteries to Fight Climate Change." Harvard Business School Case 323-042, November 2022. (Revised March 2023.)
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