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- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people...
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- August 2021
- Case
Camera IQ: Building Augmented Reality Brand Experiences in Social Media
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Social Media;
Digital Marketing;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Online Advertising;
Online Technology;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Advertising Industry;
United States
- July 2021
- Case
Fynd
By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani
Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,...
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- May 2021
- Teaching Note
From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'
By: Tsedal Neeley
Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves...
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- May 2021 (Revised August 2021)
- Supplement
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly...
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- May 2021 (Revised May 2021)
- Teaching Note
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics...
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- March 2021
- Case
Founders Factory
By: Jeffrey F. Rayport and James Barnett
In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within...
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Keywords:
Entrepreneurship;
Markets;
Planning;
Expansion;
Global Range;
Business Model;
Talent and Talent Management;
Experience and Expertise;
Corporate Entrepreneurship;
Global Strategy;
Innovation Strategy;
Growth and Development Strategy;
Management Teams;
Organizational Change and Adaptation;
Partners and Partnerships;
Online Technology;
Mobile Technology;
Technology Industry;
Africa;
South Africa;
Johannesburg;
Europe;
France;
Paris;
United Kingdom;
England;
London;
United States;
New York (city, NY)
- February 2021
- Case
Braintrust: The Blockchain-Powered Talent Network
By: Christopher Stanton, Joseph B. Fuller and George Gonzalez
San Francisco startup Braintrust developed a talent network governed and incentivized by a blockchain token as a way to align incentives between clients and freelancers. The COVID-19 pandemic led to a rise of remote work and accelerated the growth of the platform;...
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- February 2021 (Revised July 2021)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Business Model;
Business Startups;
Business Organization;
Change Management;
Disruption;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Innovation Strategy;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Marketing Strategy;
Marketing Channels;
Network Effects;
Two-Sided Platforms;
Product Design;
Product Development;
Partners and Partnerships;
Opportunities;
Social Issues;
Mobile Technology;
Online Technology;
Value Creation;
United States;
China
- February 2021 (Revised March 2021)
- Case
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...
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Keywords:
E-commerce;
E-Commerce Strategy;
Mobile;
Digital Marketing;
Word-of-Mouth;
Word-of-mouth Marketing;
Word Of Mouth;
Internet Marketing;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-Sided Markets;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Furniture;
Growth Hacking;
Monetization Strategy;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Market Platforms;
Marketing Channels;
Online Advertising;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Two-Sided Platforms;
Customer Focus and Relationships;
Technology Industry;
Technology Industry;
Technology Industry;
Technology Industry;
United States;
North America;
New York (city, NY);
New York (state, US)
- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
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Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Case
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
View Details
Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Case
Snapp: Scaling Under Sanctions in Iran (A)
By: Meg Rithmire and Gamze Yucaoglu
"The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decision to remove all Iranian apps from their respective application stores.
The case... View Details
The case... View Details
- January 2021
- Case
Andela: Africa's AWS for Talent
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an...
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- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
Turnaround;
Technological Innovation;
Technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth and Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Technology Industry;
Technology Industry;
United States
- January 2021
- Article
The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology
By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...
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- 2021
- Book
We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems
By: Mitchell Weiss
The huge public challenges we face are daunting. At the same time, many of us have come to accept the notion that government can't do new things or solve tough challenges—it's too big and slow and bureaucratic. Not so. Entrepreneurial savvy in government is growing,...
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- November 2020 (Revised January 2021)
- Supplement
Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the...
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- October 2020 (Revised March 2021)
- Supplement
Migros Turkey: Scaling Online Operations During COVID-19 (C)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented...
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Keywords:
Business Model;
Strategy;
Technology Platform;
Information Technology;
Technology Adoption;
Value Creation;
Globalization;
Competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Crisis Management;
Health Pandemics;
Strategic Planning;
Food and Beverage Industry;
Turkey
- October 2020
- Case
PraDigi Open Learning: Transforming Rural India
By: John J-H Kim and Malini Sen
Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in...
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