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    • All HBS Web  (146)
      • Faculty Publications  (12)

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      • November 2021 (Revised January 2022)
      • Case

      Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

      By: Linda A. Hill and Emily Tedards
      In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on...  View Details
      Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)
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      Hill, Linda A., and Emily Tedards. "Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center." Harvard Business School Case 422-042, November 2021. (Revised January 2022.)
      • August 2020 (Revised June 2021)
      • Case

      Just Arrived: Integrating Refugees in Sweden

      By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
      Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of...  View Details
      Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany
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      Trelstad, Brian, Emilie Billaud, and Mette Fuglsang Hjortshoej. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Case 321-040, August 2020. (Revised June 2021.)
      • October 2019 (Revised January 2020)
      • Case

      Dulcie Madden (A)—Growth or Exit?

      By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
      This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...  View Details
      Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Equity; Cash Flow; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure; Apparel and Accessories Industry; Technology Industry; United States
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      Ghosh, Shikhar, Christopher Payton, and Shweta Bagai. "Dulcie Madden (A)—Growth or Exit?" Harvard Business School Case 820-052, October 2019. (Revised January 2020.)
      • October 2019 (Revised January 2020)
      • Supplement

      Dulcie Madden (B)—A Difficult Choice

      By: Shikhar Ghosh and Shweta Bagai
      This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...  View Details
      Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Cash Flow; Equity; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure
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      Ghosh, Shikhar, and Shweta Bagai. "Dulcie Madden (B)—A Difficult Choice." Harvard Business School Supplement 820-053, October 2019. (Revised January 2020.)
      • February 2019
      • Case

      Canibal—Play It Green!

      By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
      In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The...  View Details
      Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France
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      Cespedes, Frank V., Joseph B. Fuller, Tonia Labruyere, and Elena Corsi. "Canibal—Play It Green!" Harvard Business School Case 319-089, February 2019.
      • June 2018
      • Case

      Candor at Clever

      By: Ethan Bernstein and Om Lala
      Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and...  View Details
      Keywords: Performance Feedback; Talent Development And Retention; Talent Management; Feedback; Difficult Conversations; Radical Candor; Scaling Start-ups; Scaling And Growth; Developing Effective Managers; Effective Managers; First-time Managers; Kim Scott; Clever; Bay Area; Silicon Valley; Interpersonal Communication; Talent and Talent Management; Human Resources; Leadership Development; Management Practices and Processes; Management Skills; Management Style; Organizations; Organizational Culture; Performance Evaluation; Conflict and Resolution; Technology Industry; Education Industry; San Francisco; United States
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      Bernstein, Ethan, and Om Lala. "Candor at Clever." Harvard Business School Case 418-087, June 2018.
      • January 2017
      • Case

      Flatiron School

      By: Thomas Eisenmann and Halah AlQahtani
      In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift...  View Details
      Keywords: Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States
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      Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.
      • December 2016
      • Case

      thredUP: Think Secondhand First

      By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
      In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture...  View Details
      Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco
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      Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
      • October 2016
      • Case

      Supercell

      By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
      Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...  View Details
      Keywords: Supercell; Finland; Video Games; Firm Structure; Startups; Games, Gaming, and Gambling; Groups and Teams; Video Game Industry; Finland
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      Kerr, William R., Benjamin F. Jones, and Alexis Brownell. "Supercell." Harvard Business School Case 817-052, October 2016.
      • Article

      Start-Ups That Last: How to Scale Your Business

      By: Ranjay Gulati and Alicia DeSantola
      Keywords: Organizational Growth; Business Growth and Maturation; Entrepreneurship
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      Gulati, Ranjay, and Alicia DeSantola. "Start-Ups That Last: How to Scale Your Business." Harvard Business Review 94, no. 3 (March 2016): 54–61. (Reprinted in the Harvard Business Review OnPoint Winter 2016 "Launch a Start-Up That Lasts" Edition.)
      • January 2014
      • Case

      Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture

      By: Joan Farre-Mensa, William R. Kerr and Alexis Brownell
      EFL provides credit-scoring services in developing countries using psychometric assessment, but the potential loss of a large customer makes them reconsider their scaling narrative.  View Details
      Keywords: Finance; Developing Countries; Lending; Psychometrics; Scaling; Entrepreneurship; Credit; Developing Countries and Economies; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Latin America
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      Farre-Mensa, Joan, William R. Kerr, and Alexis Brownell. "Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture." Harvard Business School Case 814-073, January 2014.
      • January 2013
      • Supplement

      EverTrue: Mobile Technology Development (B)

      By: William R. Kerr and Alexis Brownell
      Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University...  View Details
      Keywords: Start-up; Mobile App; CTO; Hiring; Scaling; Business Startups; Decisions; Entrepreneurship; Growth and Development; Mobile Technology; Technology Industry; Massachusetts; Boston
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      Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (B)." Harvard Business School Supplement 813-123, January 2013.
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