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- Faculty Publications (12)
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- November 2021 (Revised January 2022)
- Case
Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center
By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on...
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Keywords:
Innovation Lab;
Breakthrough Innovation;
Biometric Technology;
Innovation and Invention;
Leadership;
Innovation and Management;
Collaborative Innovation and Invention;
Innovation Strategy;
Technological Innovation;
Georgia (state, US)
Hill, Linda A., and Emily Tedards. "Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center." Harvard Business School Case 422-042, November 2021. (Revised January 2022.)
- August 2020 (Revised June 2021)
- Case
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of...
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Keywords:
Immigration;
Refugees;
Employment;
Integration;
Business Model;
Social Entrepreneurship;
Growth and Development Strategy;
Employment Industry;
Sweden;
Italy;
Germany
Trelstad, Brian, Emilie Billaud, and Mette Fuglsang Hjortshoej. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Case 321-040, August 2020. (Revised June 2021.)
- October 2019 (Revised January 2020)
- Case
Dulcie Madden (A)—Growth or Exit?
By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...
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Keywords:
Entrepreneurial Management;
Family;
Family Conflicts;
Founders' Agreements;
Growth And Development;
Hardware;
VC;
Scaling;
Start-up;
Female Ceo;
Risk Assessment;
Entrepreneurship;
Growth Management;
Equity;
Cash Flow;
Success;
Failure;
Acquisition;
Business Model;
Information Technology;
Valuation;
Family and Family Relationships;
Information Infrastructure;
Apparel and Accessories Industry;
Technology Industry;
United States
Ghosh, Shikhar, Christopher Payton, and Shweta Bagai. "Dulcie Madden (A)—Growth or Exit?" Harvard Business School Case 820-052, October 2019. (Revised January 2020.)
- October 2019 (Revised January 2020)
- Supplement
Dulcie Madden (B)—A Difficult Choice
By: Shikhar Ghosh and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...
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Keywords:
Entrepreneurial Management;
Family;
Family Conflicts;
Founders' Agreements;
Growth And Development;
Hardware;
VC;
Scaling;
Start-up;
Female Ceo;
Risk Assessment;
Entrepreneurship;
Growth Management;
Cash Flow;
Equity;
Success;
Failure;
Acquisition;
Business Model;
Information Technology;
Valuation;
Family and Family Relationships;
Information Infrastructure
Ghosh, Shikhar, and Shweta Bagai. "Dulcie Madden (B)—A Difficult Choice." Harvard Business School Supplement 820-053, October 2019. (Revised January 2020.)
- February 2019
- Case
Canibal—Play It Green!
By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The...
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Keywords:
Sales Growth;
Recycling;
Start-up;
Scaling;
Market Selection;
Sales;
Marketing;
Business Startups;
Growth and Development Strategy;
Segmentation;
Product Positioning;
Technology Industry;
France
Cespedes, Frank V., Joseph B. Fuller, Tonia Labruyere, and Elena Corsi. "Canibal—Play It Green!" Harvard Business School Case 319-089, February 2019.
- June 2018
- Case
Candor at Clever
By: Ethan Bernstein and Om Lala
Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and...
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Keywords:
Performance Feedback;
Talent Development And Retention;
Talent Management;
Feedback;
Difficult Conversations;
Radical Candor;
Scaling Start-ups;
Scaling And Growth;
Developing Effective Managers;
Effective Managers;
First-time Managers;
Kim Scott;
Clever;
Bay Area;
Silicon Valley;
Interpersonal Communication;
Talent and Talent Management;
Human Resources;
Leadership Development;
Management Practices and Processes;
Management Skills;
Management Style;
Organizations;
Organizational Culture;
Performance Evaluation;
Conflict and Resolution;
Technology Industry;
Education Industry;
San Francisco;
United States
Bernstein, Ethan, and Om Lala. "Candor at Clever." Harvard Business School Case 418-087, June 2018.
- January 2017
- Case
Flatiron School
By: Thomas Eisenmann and Halah AlQahtani
In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift...
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Keywords:
Scaling Start-ups;
Growth Strategy;
Entrepreneurship;
Distribution Channels;
Growth and Development Strategy;
Internet and the Web;
Business Startups;
Diversification;
Expansion;
Education Industry;
United States
Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.
- December 2016
- Case
thredUP: Think Secondhand First
By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture...
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Keywords:
Scaling Start-ups;
International Expansion;
Online Consignment;
Apparel;
Internet and the Web;
Expansion;
Entrepreneurship;
Global Strategy;
Business Startups;
E-commerce;
Apparel and Accessories Industry;
Retail Industry;
San Francisco
Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
- October 2016
- Case
Supercell
By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...
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Keywords:
Supercell;
Finland;
Video Games;
Firm Structure;
Startups;
Games, Gaming, and Gambling;
Groups and Teams;
Video Game Industry;
Finland
Kerr, William R., Benjamin F. Jones, and Alexis Brownell. "Supercell." Harvard Business School Case 817-052, October 2016.
- Article
Start-Ups That Last: How to Scale Your Business
By: Ranjay Gulati and Alicia DeSantola
Gulati, Ranjay, and Alicia DeSantola. "Start-Ups That Last: How to Scale Your Business." Harvard Business Review 94, no. 3 (March 2016): 54–61. (Reprinted in the Harvard Business Review OnPoint Winter 2016 "Launch a Start-Up That Lasts" Edition.)
- January 2014
- Case
Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture
By: Joan Farre-Mensa, William R. Kerr and Alexis Brownell
EFL provides credit-scoring services in developing countries using psychometric assessment, but the potential loss of a large customer makes them reconsider their scaling narrative.
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Keywords:
Finance;
Developing Countries;
Lending;
Psychometrics;
Scaling;
Entrepreneurship;
Credit;
Developing Countries and Economies;
Growth and Development Strategy;
Financial Services Industry;
Banking Industry;
Africa;
Latin America
Farre-Mensa, Joan, William R. Kerr, and Alexis Brownell. "Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture." Harvard Business School Case 814-073, January 2014.
- January 2013
- Supplement
EverTrue: Mobile Technology Development (B)
By: William R. Kerr and Alexis Brownell
Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University...
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Keywords:
Start-up;
Mobile App;
CTO;
Hiring;
Scaling;
Business Startups;
Decisions;
Entrepreneurship;
Growth and Development;
Mobile Technology;
Technology Industry;
Massachusetts;
Boston
Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (B)." Harvard Business School Supplement 813-123, January 2013.