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- October 2020
- Case
When Institutions Fail: HIV/AIDS in the 1980s
By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...
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Keywords:
Ethics;
Policy;
Government And Politics;
Health;
History;
Rights;
Media;
Organizations;
Business And Community Relations;
Religion;
Social Psychology;
Identity;
Prejudice And Bias;
Social Issues;
Public Opinion;
Pharmaceutical Industry;
Biotechnology Industry;
Health Industry;
Journalism And News Industry;
Media And Broadcasting Industry;
Public Administration Industry;
United States
- August 2020
- Case
Skillz: Esports and Skill-Based Mobile Gaming
By: Andy Wu, David B. Yoffie and George Gonzalez
Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...
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- July 2020
- Technical Note
Digital Natives Growing Without a Sales Force
By: Das Narayandas, Michael Norris and Amram Migdal
This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...
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Keywords:
Business Growth And Maturation;
Customers;
Customer Focus And Relationships;
Customer Relationship Management;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Technological Innovation;
Marketing;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Sales;
Technology;
Information Technology;
Internet;
Online Technology;
Software;
Technology Adoption;
Information Technology Industry;
Australia;
North And Central America;
United States;
Illinois;
Chicago;
California;
san francisco
- July 2020
- Supplement
Instabeat—Crossing the Finish Line
By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to...
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Keywords:
Start-up;
Wearables;
Entrepreneurship;
Business Startups;
Technology;
Hardware;
Strategy;
Operations;
Management;
United States;
Lebanon
- July 2020 (Revised November 2020)
- Case
Gera Developments: Leadership at a Crossroads
By: Christina R. Wing and John Masko
For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for urban Indian families. Over the 2010s,...
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Keywords:
Buildings And Facilities;
Business Growth And Maturation;
Construction;
Geographic Location;
Global Strategy;
Globalized Firms And Management;
Housing;
Leadership Style;
Management Succession;
Organizational Change And Adaptation;
Organizational Culture;
Family Ownership;
Family And Family Relationships;
Urban Development;
Customization And Personalization;
Real Estate Industry;
Maharashtra;
India;
United States
- May 2020 (Revised October 2020)
- Teaching Note
San Francisco Ballet: On 'Pointe' for the Future
By: Rohit Deshpandé and Nicole Tempest Keller
An examination of the strategic challenges facing the SF Ballet in 2019 due to changes in demographics, lifestyles, and the city of San Francisco itself
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- February 2020 (Revised August 2020)
- Case
San Francisco Ballet: On 'Pointe' for the Future
By: Rohit Deshpandé and Nicole Tempest Keller
The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European...
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- December 2019
- Teaching Note
Ripple: The Business of Crypto
By: David B. Yoffie
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...
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Keywords:
Payment Systems;
Cryptocurrency;
Bitcoin;
Blockchain;
Fintech;
Business Startups;
Business Model;
Disruption;
Strategy
- November 2019
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement...
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- November 2019 (Revised June 2020)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset...
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- October 2019
- Teaching Note
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
A Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent And Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation And Management;
Human Resources;
Information Technology Industry;
United States;
san francisco
- September 2019 (Revised December 2019)
- Case
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent And Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation And Management;
Human Resources;
Equality And Inequality;
Information Technology Industry;
United States;
san francisco
- July 2019
- Case
Instabeat—One More Lap?
By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
This case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate monitor and motion sensor to help swimmers track their performance while swimming. While the Beirut-based...
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- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
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Keywords:
Electronic Cigarettes;
E-cigarettes;
Vaping;
Nicotine Replacement;
Juul;
Juuling;
Advertising;
Advertising Campaigns;
Online Advertising;
Customers;
Innovation And Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands And Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility And Impact;
Social Issues;
Technology;
Technology Industry;
san francisco
- April 2019 (Revised February 2020)
- Case
Ripple: The Business of Crypto
By: David B. Yoffie and George Gonzalez
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...
View Details
Keywords:
Payment Systems;
Cryptocurrency;
Bitcoin;
Blockchain;
Fintech;
Business Startups;
Business Model;
Disruption;
Strategy
- 15 Apr 2019
- Panel Discussion
Panel on the Impact of Corporate Governance on Corporate Culture, including Safety Culture
By: Lynn S. Paine
- February 2019 (Revised October 2019)
- Teaching Note
The Rise Fund: TPG Bets Big on Impact
By: Vikram S Gandhi, Caitlin Reimers Brumme and Sarah Mehta
Teaching Note for HBS No. 318-041.
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- November 2018 (Revised January 2020)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In the summer of 2018, San Francisco–based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the...
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Keywords:
Electronic Cigarettes;
E-cigarettes;
Vaping;
Nicotine Replacement;
Juul;
Juuling;
Advertising;
Online Advertising;
Customers;
Innovation And Invention;
Marketing;
Ethics;
Brands And Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility And Impact;
Social Issues;
Technology;
Technology Industry
- October 2018 (Revised August 2020)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a...
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- Article
Navigating Talent Hot Spots
By: William R. Kerr
Innovation clusters like San Francisco and Boston have long had an outsize impact on the global economy, and their influence keeps growing. In 2017, for instance, America’s ten largest tech hubs accounted for 58% of U.S. patents. Globally, cities such as Tokyo, Paris,...
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