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Why We Recruit is a series of interviews with our recruiting partners to discuss everything from their experience of working with HBS to what they...
- January 2020
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
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Keywords:
Freelancers;
Platforms;
Digital Labor;
Labor;
Human Resources;
Management;
Online Technology;
Growth and Development Strategy;
Information Industry;
Australia;
United States;
Philippines
Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020.
- November 2019 (Revised November 2019)
- Case
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by...
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Keywords:
Batteries;
Rechargeable Batteries;
Lithium-ion;
Lithium-ion Batteries;
Electric Vehicle;
Electric Vehicles;
Energy Entrepreneurship;
Energy Markets;
Energy Storage;
Battery;
Demand Uncertainty;
Demand Forecasting;
Supply & Demand;
Supply And Demand;
Capacity Planning;
Tesla;
Technological And Scientific Innovation;
Technological Change;
Technology Change;
Technology Commercialization;
Policy Change;
Subsidies;
Power/energy;
Power Grid;
Energy Policy;
Developing Markets;
Alevo;
Samsung;
Lg Chem;
Catl;
Northvolt;
General Motors;
Energy;
Entrepreneurship;
Technological Innovation;
Commercialization;
Policy;
Demand and Consumers;
Forecasting and Prediction;
Supply and Industry;
Emerging Markets;
Competitive Strategy;
China
- June 2018 (Revised January 2020)
- Case
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the...
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Keywords:
Alphabet;
Amazon;
Apple;
Strategy;
Technology;
Intelligent Assistants;
Smart Speaker;
Voice Assistants;
Voice;
Platform;
Technology Adoption;
Technology Platform;
Competitive Strategy;
Product Positioning;
Technology Industry
Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
- February 2018 (Revised September 2018)
- Case
Huawei: How Can We Lead the Way?
By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business....
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Keywords:
Product Launch;
Product Positioning;
Marketing Communications;
Price;
Competitive Strategy;
Global Strategy
Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
- January 2017
- Background Note
Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.
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Keywords:
Virtual Reality;
Augmented Reality;
Digital Platforms;
Oculus;
Google;
Htc;
Magic Leap;
Microsoft;
Samsung;
Niantic;
Market Platforms;
Technology Adoption;
Software;
Technology Industry
Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
- September 2016 (Revised January 2020)
- Case
Pebble: Wearables Pioneer
By: David Yoffie and Allison Ciechanover
In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the...
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Keywords:
Competition;
Strategy;
Innovation Strategy;
Product;
Technology;
Technological Innovation;
Business Startups;
Technology Industry;
United States;
California
Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of...
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Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- March 2014 (Revised March 2015)
- Case
Samsung Electronics: TV in an Era of Convergence
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the...
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Keywords:
Digital Innovation;
Technology Management;
Digital Convergence;
Digital Technology;
Innovation;
Korea;
Samsung;
Television;
Technological Innovation;
Technology;
Innovation and Invention;
Innovation Leadership;
Innovation and Management;
Product Development;
Product Design;
Electronics Industry;
Korean Peninsula;
Asia
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
- February 28, 2014
- Article
A Better Route to Tech Standards
By: Josh Lerner and Jean Tirole
Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and...
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Lerner, Josh, and Jean Tirole. "A Better Route to Tech Standards." Science 343, no. 6174 (February 28, 2014): 972–973.
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
Asustek;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
Odm;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
Ipad;
Ems;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile Technology;
Technology Platform;
Information Technology;
Online Technology;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- May 2012 (Revised August 2012)
- Case
Apple Inc. in 2012
By: David B. Yoffie and Penelope Rossano
On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several...
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Keywords:
Competition;
Market Positioning;
Strategic Planning;
Technology;
Computer Industry;
Strategy Implementation;
Consumer Electronics;
Telecommunications;
Hardware;
Innovation and Invention;
Competitive Strategy;
Leadership;
Product Positioning;
Telecommunications Industry;
Consumer Products Industry;
Electronics Industry
Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
- May 2012 (Revised September 2012)
- Case
HTC Corp. in 2012
By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and...
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Keywords:
Corporate Social Responsibility;
Telecommunications;
Brand Management;
Economies Of Scale And Scope;
Market Positioning;
Intellectual Property Management;
Technological Innovation;
Hardware;
Competitive Strategy;
Innovation and Invention;
Patents;
Product Positioning;
Telecommunications Industry;
Taiwan
Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
- July – August 2011
- Article
The Paradox of Samsung's Rise
By: Tarun Khanna, Jaeyong Song and Kyungmook Lee
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would...
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Keywords:
Organizational Design;
Research and Development;
Marketing;
Business Processes;
Brands and Branding;
System;
Globalized Markets and Industries;
Transformation;
Cost;
Forecasting and Prediction;
Production;
Quality;
China;
India;
Turkey
Khanna, Tarun, Jaeyong Song, and Kyungmook Lee. "The Paradox of Samsung's Rise." Harvard Business Review 89, nos. 7-8 (July–August 2011): 142–147.
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,...
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- April 2011
- Teaching Note
Samsung and Google TV (TN)
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
Teaching Note for 711505.
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Keywords:
Electronics Industry
- April 2010 (Revised May 2011)
- Case
Emerging Nokia?
By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume...
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Keywords:
Innovation and Invention;
Emerging Markets;
Industry Structures;
Competitive Advantage;
Corporate Strategy;
Telecommunications Industry;
Finland
Alcacer, Juan, Tarun Khanna, Mary Furey, and Rakeen Mabud. "Emerging Nokia?" Harvard Business School Case 710-429, April 2010. (Revised May 2011.)
- September 2009 (Revised April 2020)
- Case
VIZIO, Inc.
By: Krishna G. Palepu and Elizabeth A. Kind
William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced...
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Keywords:
Financial Crisis;
Financing and Loans;
Price;
Growth and Development Strategy;
Competitive Strategy;
Consumer Products Industry;
Electronics Industry
Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
- June 2009 (Revised November 2010)
- Case
HTC Corp. in 2009
By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Competitive Advantage;
Mobile Technology;
Telecommunications Industry;
Taiwan
Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
- August 2004 (Revised May 2017)
- Teaching Note
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Teaching Note to (9-504-051).
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- August 2004
- Supplement
Samsung Electronics Corporation: Eric Kim Interview
By: John A. Quelch
Quelch, John A. "Samsung Electronics Corporation: Eric Kim Interview." Harvard Business School Video Supplement 505-704, August 2004.
Are you looking for?
Why We Recruit is a series of interviews with our recruiting partners to discuss everything from their experience of working with HBS to what they...