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- 2022
- Working Paper
Sampling Bias in Entrepreneurial Experiments
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and...
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Harvard Business School Working Paper, No. 21-059, November 2020. (Forthcoming in Management Science. Revised January 2023.)
- Article
Choice Architects Reveal a Bias Toward Positivity and Certainty
By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with...
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Keywords:
Nudges;
Biases;
Strategic Decision Making;
Social Influence;
Choice Architects;
Choice Architecture;
Reflection Effect;
Certainty Effect;
Loss Aversion;
Decision Making;
Risk and Uncertainty;
Power and Influence
Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
- Article
Default Neglect in Attempts at Social Influence
By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale
Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the...
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Zlatev, Julian, David P. Daniels, Hajin Kim, and Margaret A. Neale. "Default Neglect in Attempts at Social Influence." Proceedings of the National Academy of Sciences 114, no. 52 (December 26, 2017).
- 2017
- Working Paper
Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments
By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be...
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Benjamin, Daniel J., Don A. Moore, and Matthew Rabin. "Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments." NBER Working Paper Series, No. 23927, October 2017.
- March 2011
- Supplement
BioPasteur: Instructions for the group discussion
By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias....
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Gavetti, Giovanni, and Francesca Gino. "BioPasteur: Instructions for the group discussion." Harvard Business School Supplement 711-510, March 2011.
- March 2011 (Revised April 2011)
- Exercise
The Future of BioPasteur
By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias....
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Keywords:
Interpersonal Communication;
Decision Choices and Conditions;
Outcome or Result;
Groups and Teams;
Prejudice and Bias;
Strategy
Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur." Harvard Business School Exercise 711-508, March 2011. (Revised April 2011.)
- March 2011
- Supplement
The Future of BioPasteur -- Supplement
By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias....
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Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur -- Supplement." Harvard Business School Supplement 711-509, March 2011.
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and...
View Details
Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science (forthcoming).