Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (11) Arrow Down
Filter Results : (11) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (60)
    • Faculty Publications  (11)

    Show Results For

    • All HBS Web  (60)
      • Faculty Publications  (11)

      SaaS Remove SaaS →

      Page 1 of 11 Results

      Are you looking for?

      → Search All HBS Web
      • March 2022
      • Teaching Note

      Farfetch: Digital Transformation for Luxury Brands

      By: Jill Avery and Sunil Gupta
      Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had...  View Details
      Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Digital Marketing; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
      Citation
      Purchase
      Related
      Avery, Jill, and Sunil Gupta. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Teaching Note 522-061, March 2022.
      • January 2022
      • Case

      Simplifyy

      By: Paul A. Gompers and Alicia Dadlani
      Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was...  View Details
      Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri
      Citation
      Educators
      Purchase
      Related
      Gompers, Paul A., and Alicia Dadlani. "Simplifyy." Harvard Business School Case 222-050, January 2022.
      • Article

      How to Shift from Selling Products to Selling Services

      By: Doug J. Chung
      Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for...  View Details
      Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
      Citation
      Find at Harvard
      Register to Read
      Related
      Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.
      • March 2021
      • Case

      Seeding and Selling Asana

      By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
      In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...  View Details
      Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
      Citation
      Educators
      Purchase
      Related
      Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021.
      • December 2018 (Revised March 2019)
      • Case

      Camber Creek & Measurabl Inc.

      By: Marco Di Maggio and Lauren G. Pickle
      In late 2017, Camber Creek, a real estate technology focused venture capital firm, had to evaluate a potential investment in Measurabl Inc. which provides real estate companies of all sized with a full SaaS solution for sustainability data.  View Details
      Keywords: Real Estate; Venture Capital; Investment; Decision Making; Applications and Software; Environmental Sustainability
      Citation
      Educators
      Purchase
      Related
      Di Maggio, Marco, and Lauren G. Pickle. "Camber Creek & Measurabl Inc." Harvard Business School Case 219-056, December 2018. (Revised March 2019.)
      • February 2018 (Revised October 2019)
      • Case

      HubSpot and Motion AI: Chatbot-Enabled CRM

      By: Jill Avery and Thomas Steenburgh
      HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact...  View Details
      Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
      Citation
      Educators
      Purchase
      Related
      Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
      • August 2017 (Revised November 2017)
      • Case

      VTS

      By: Mark Roberge and Michael Roberts
      The case raises issues around sales force deployment and management issues in the SaaS industry. Specifically, VTS sells a software product to the real estate industry and has designed a Go-to-Market strategy for what the founders perceive to be the unique...  View Details
      Keywords: Salesforce Management; Compensation and Benefits; Managerial Roles; New York (city, NY)
      Citation
      Educators
      Purchase
      Related
      Roberge, Mark, and Michael Roberts. "VTS." Harvard Business School Case 818-048, August 2017. (Revised November 2017.)
      • June 2016
      • Teaching Note

      HubSpot: Lower Churn through Greater CHI

      By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
      HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the...  View Details
      Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States
      Citation
      Purchase
      Related
      Avery, Jill, Asis Martinez Jerez, and Thomas Steenburgh. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Teaching Note 116-051, June 2016.
      • January 2015 (Revised January 2017)
      • Case

      Curriculum Associates: Turning the Page from Tradition to Innovation

      By: John J-H Kim and Christine S. An
      Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental...  View Details
      Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
      Citation
      Educators
      Purchase
      Related
      Kim, John J-H, and Christine S. An. "Curriculum Associates: Turning the Page from Tradition to Innovation." Harvard Business School Case 315-053, January 2015. (Revised January 2017.)
      • January 2015 (Revised April 2015)
      • Case

      Zeal: Launching Personalized and Social Learning

      By: John J-H Kim and Christine S. An
      Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile...  View Details
      Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
      Citation
      Educators
      Purchase
      Related
      Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
      • 2013
      • Book

      Managing Startups: Best Blog Posts

      By: Tom Eisenmann
      Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided...  View Details
      Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
      Citation
      Purchase
      Related
      Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
      • 1

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College