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- October 2015 (Revised July 2017)
- Case
OMV Petrom: Investment as Partnership—When It Takes Three to Tango
By: Dante Roscini, Emer Maloney and Daniela Beyersdorfer
Petrom was privatized by the Romanian state in 2004 and acquired by Austrian oil company OMV, with the state retaining a 20.6% stake in the company. The situation was particularly challenging for the foreign investor since the sector in which the company operated was...
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- May 2010
- Teaching Note
Alpen Bank: Launching the Credit Card in Romania (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4559.
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- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
Keywords:
Consumer Credit;
International Business;
International Marketing;
Marketing Strategy;
Product Positioning;
Product Introduction;
Service Management;
Product Positioning;
Credit Cards;
Marketing Strategy;
Service Operations;
Product Launch;
Globalized Markets And Industries;
Financial Services Industry;
romania
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
Keywords:
Consumer Credit;
International Business;
International Marketing;
Marketing Strategy;
Product Positioning;
Product Introduction;
Service Management;
Product Positioning;
Credit Cards;
Marketing Strategy;
Service Operations;
Product Launch;
Globalized Markets And Industries;
Financial Services Industry;
romania
- May 2010
- Case
Alpen Bank: Launching the Credit Card in Romania
By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing...
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Keywords:
Consumer Credit;
International Business;
International Marketing;
Marketing Strategy;
Product Positioning;
Product Introduction;
Service Management;
Credit Cards;
Globalized Firms And Management;
Product Positioning;
Marketing Strategy;
Service Delivery;
Personal Finance;
Product Launch;
Banking Industry;
European Union;
romania
- March 2009 (Revised July 2010)
- Case
IBM: The Corporate Service Corps
By: Christopher Marquis and Rosabeth M. Kanter
Describes the conception, development, and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees...
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- May 2008
- Supplement
Finansbank 2006 (CW)
By: C. Fritz Foley and Linnea Meyer
How do financial policy requirements and benefits of ownership concentration affect the need for and process of corporate restructuring? This case provides students with an opportunity to analyze the restructuring of a Turkish multinational business group by way of a...
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- May 2008 (Revised June 2009)
- Case
Finansbank 2006
By: C. Fritz Foley and Linnea Meyer
How do financial policy requirements and benefits of ownership concentration affect the need for and process of corporate restructuring? This case provides students with an opportunity to analyze the restructuring of a Turkish multinational business group by way of a...
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- November 2000 (Revised January 2001)
- Case
Commercial Capital SA (A)
By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
Keywords:
Agribusiness;
Privatization;
Venture Capital;
Financial Services Industry;
Greece;
romania
- November 2000 (Revised December 2000)
- Case
Commercial Capital SA (B)
By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
Keywords:
Agribusiness;
Privatization;
Venture Capital;
Financial Services Industry;
Greece;
romania