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Publications

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  • All HBS Web  (24)
    • Faculty Publications  (6)

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    • All HBS Web  (24)
      • Faculty Publications  (6)

      Ridesharing Remove Ridesharing →

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      • July 2022
      • Case

      Kovi: Changing Brazil’s Mobility Landscape

      By: Lynda M. Applegate, Michael Norris and Alexis Lefort
      Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar...  View Details
      Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America
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      Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil’s Mobility Landscape." Harvard Business School Case 823-028, July 2022.
      • 2019
      • Article

      Ridesharing with Driver Location Preferences

      By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
      We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize...  View Details
      Keywords: Ridesharing; Pricing; Compensation and Benefits; Geographic Location; Market Design; Mathematical Methods
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      Rheingans-Yoo, Duncan, Scott Duke Kominers, Hongyao Ma, and David C. Parkes. "Ridesharing with Driver Location Preferences." Proceedings of the International Joint Conference on Artificial Intelligence (2019): 557–564.
      • 2019
      • Book

      The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

      By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
      The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have...  View Details
      Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
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      Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
      • November 2016
      • Supplement

      Uber in China: Driving in the Gray Zone (B)

      By: William C. Kirby, Yuanzhuo Wang, Shuang L. Frost and Adam K. Frost
      Starting in 2014, for two years Uber had fought an intense, costly battle for China’s ridesharing market with well-financed and well-connected domestic Chinese competitors. During this time, Uber also had to respond to an ever-shifting regulatory landscape that looked...  View Details
      Keywords: China; Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Technology Industry; China
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      Kirby, William C., Yuanzhuo Wang, Shuang L. Frost, and Adam K. Frost. "Uber in China: Driving in the Gray Zone (B)." Harvard Business School Supplement 317-064, November 2016.
      • September 2016 (Revised March 2020)
      • Teaching Note

      Fasten: Challenging Uber and Lyft with a New Business Model

      By: Feng Zhu
      Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%...  View Details
      Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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      Zhu, Feng. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Teaching Note 617-019, September 2016. (Revised March 2020.)
      • May 2016 (Revised March 2020)
      • Case

      Fasten: Challenging Uber and Lyft with a New Business Model

      By: Feng Zhu and Angela Acocella
      Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%...  View Details
      Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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      Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
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