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- September 2021
- Article
Gender Stereotypes in Deliberation and Team Decisions
By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are...
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- Article
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties
By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans
Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people...
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- July 2021
- Article
Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich
By: Oliver P. Hauser, Gordon T. Kraft-Todd, David Rand, Martin A. Nowak and Michael I. Norton
Four experiments examine how the lack of awareness of inequality affects behaviour towards the rich and poor. In Experiment 1, participants who became aware that wealthy individuals donated a smaller percentage of their income switched from rewarding the wealthy to...
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Keywords:
Income Transparency;
Income;
Wealth;
Equality and Inequality;
Knowledge;
Behavior;
Outcome or Result;
Society;
Policy
- May 2021
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
Digital Marketing;
E-commerce;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
＂Marketing Analytics＂;
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Data and Data Sets;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Online Advertising;
Online Technology;
Mobile Technology;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- March 29, 2021
- Editorial
Research: A Little Recognition Can Provide a Big Morale Boost
By: Shibeal O'Flaherty, Michael Sanders and Ashley V. Whillans
As organizations large and small face the twin challenges of increasingly strained budgets and burned out workforces, what can managers do to keep employees engaged—without breaking the bank? In this piece, the authors share new research on the power of symbolic awards...
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- January 2021
- Teaching Note
The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)
This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the...
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- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
Digital Marketing;
E-commerce;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
＂Marketing Analytics＂;
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Data and Data Sets;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Online Advertising;
Online Technology;
Mobile Technology;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- 2021
- Article
Helping and Happiness: A Review and Guide for Public Policy
By: Lara B. Aknin and Ashley V. Whillans
Perhaps one of the most reaffirming findings to emerge over the past several decades is that humans not only engage in generous behavior, they also appear to experience pleasure from doing so. Yet not all acts of helping lead to greater happiness. Here, we review the...
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- Editorial
The Start of Time Smart Leadership
By: Ashley Whillans
The author discusses the concept of “time poverty,” which she defines as “having too many things to do and not enough time to do them.” It is a problem because it undermines happiness and productivity and increases stress. For instance, in 2012, 50 percent of working...
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- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers...
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- October 2020 (Revised December 2020)
- Case
The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A)
By: Ashley V. Whillans and Shibeal O'Flaherty
This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the...
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- October 2020
- Supplement
The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)
By: Ashley V. Whillans and Shibeal O'Flaherty
This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the...
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- September 2020 (Revised November 2020)
- Case
PDS: Ring-Fencing the Ranch
By: Dennis Campbell, Tarun Khanna and Kerry Herman
Pallak Seth, Group CEO of PDS Multinational Fashions, is contemplating options to bring better collaboration across his global apparel supply chain platform. PDS, a group of 50-plus subsidiary companies, each led by its own CEO and with different apparel industry...
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- 2020
- Working Paper
Quiet Fires Fail to Impress: Introverted Expressions of Passion Receive Less Social Worth
By: Grace Cormier and Jon M. Jachimowicz
Thinking of passionate people typically brings to mind their vivacious expressions. Prior research has shown that such outward manifestations of passion are often met with increased admiration and support by others. But not everyone may express their passion so...
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Keywords:
Passion;
Personality;
Support;
Social Worth;
Personal Characteristics;
Behavior;
Perception;
Value
- Article
Forgoing Earned Incentives to Signal Pure Motives
By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler
Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are...
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- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Digital Transformation;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (CPG);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change and Adaptation;
Disruption;
Innovation and Invention
- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's...
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- Working Paper
Rebates in the Pharmaceutical Industry: Evidence from Medicines Sold in Retail Pharmacies in the U.S.
By: Pragya Kakani, Michael Chernew and Amitabh Chandra
Rising list prices are often used to illustrate the burden of prescription drug spending, but payers routinely negotiate rebates from manufacturers that generate differences between list and net prices. List prices are easily available and affect patient cost-sharing,...
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- 2020
- Working Paper
Incentive Effects of Subjective Allocations of Rewards and Penalties
By: Wei Cai, Susanna Gallani and Jee Eun Shin
We examine the incentive effects of subjective adjustments in the allocation of tournament-based financial rewards and penalties based on performance rankings. We use data from a company where the reward and penalty allocations are based on a combination of objective...
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Keywords:
Compensation Interdependence;
Nominal And Opportunity Effects;
Managerial Discretion;
Performance Measurement;
Subjectivity;
Rewards;
Expectancy Theory;
Tournament-based Incentives;
Penalties;
Tournaments;
Reciprocity Theory;
Employees;
Compensation and Benefits;
Management;
Decisions;
Performance;
Measurement and Metrics
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
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