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Publications

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    • All HBS Web  (4,439)
      • Faculty Publications  (160)

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      Fluidity: The Tokenization of Real Estate Assets
      Why Airlines Overbook: Using Toy Models to Maximize Revenues
      Skip to Main Content Courses Open Courses Mega Menu For Organizations Open For Organizations Mega Menu Insights Open Insights Mega Menu More Info...
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      • September 2020 (Revised January 2021)
      • Case

      Comviva: Exploring New Frontiers (A)

      By: Dante Roscini and Mahima Rao-Kachroo
      Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and...  View Details
      Keywords: Internet; Acquisition; Emerging Markets; Cross-cultural And Cross-border Issues; Mobile Technology; Growth And Development Strategy; Telecommunications Industry; India; South Asia
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      Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
      • September 2020 (Revised November 2020)
      • Case

      d.light

      By: Michael Chu, Krishna G. Palepu and Dilyana Karadzhova Botha
      Kenyan off-grid-solar pioneer d.light can power entire homes in rural Africa but must now decide how to fund the growth of its asset-heavy business model. Ned Tozun and Sam Goldman founded d.light in 2006 to transform lives through solar solutions enabling access to...  View Details
      Keywords: Alternative Energy; Business model; Capital; Emerging Markets; Expansion; Financial Strategy; Renewable Energy; Strategy; Social Entrepreneurship; Energy Industry; Africa; Kenya; India
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      Chu, Michael, Krishna G. Palepu, and Dilyana Karadzhova Botha. "d.light." Harvard Business School Case 321-069, September 2020. (Revised November 2020.)
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business model; Customer Satisfaction; Fairness; Values And Beliefs; Price; Profit; revenue; Investment; Government Legislation; Business History; Compensation And Benefits; Resignation And Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry And Exit; Two-sided Platforms; Product Design; Organizational Culture; Problems And Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile Technology; Technology Platform; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
      • Fall 2020
      • Article

      Competing on Customer Outcomes

      By: Marco Bertini and Oded Koenigsberg
      Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better...  View Details
      Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business model; Value Creation
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      Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
      • August 2020
      • Case

      Luckin Coffee (A): Caffeine-fueled Growth?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for...  View Details
      Keywords: Business model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; revenue; Price; Food; Business History; Employment; Brands And Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food And Beverage Industry; Technology Industry; Asia; China
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020.
      • July–August 2020
      • Article

      Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

      By: Lingling Zhang and Doug J. Chung
      The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique...  View Details
      Keywords: Business-to-business Marketing; Platform Competition; Two-sided Markets; Price Bargaining; Daily Deals; Structural Model; Two-sided Platforms; Competition; Price; Negotiation
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      Zhang, Lingling, and Doug J. Chung. "Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market." Marketing Science 39, no. 4 (July–August 2020): 687–706.
      • July 2020 (Revised September 2020)
      • Case

      Property Finder's Strategy for Online Classifieds in the MENA Region

      By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
      The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
      Since its founding in 2005 in the United Arab Emirates (UAE), Property...  View Details
      Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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      Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
      • March 2020 (Revised April 2020)
      • Case

      CarTrade

      By: Rajiv Lal and Shreya Ramachandran
      Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...  View Details
      Keywords: Online Marketplace; Automobiles; Customer Base; Online Technology; Growth And Development Strategy; Business model; Financing And Loans; Auto Industry; Retail Industry; India; Mumbai
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      Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
      • February 2020 (Revised August 2020)
      • Case

      San Francisco Ballet: On 'Pointe' for the Future

      By: Rohit Deshpandé and Nicole Tempest Keller
      The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European...  View Details
      Keywords: Arts; Business And Stakeholder Relations; Demographics; Organizational Change And Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco
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      Deshpandé, Rohit, and Nicole Tempest Keller. "San Francisco Ballet: On 'Pointe' for the Future." Harvard Business School Case 520-054, February 2020. (Revised August 2020.)
      • February 2020
      • Case

      Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

      By: Boris Vallee and Yang (Dolly) Yu
      The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and...  View Details
      Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing And Loans; Online Technology; Business model; Property; Growth And Development Strategy; Developing Countries And Economies; Real Estate Industry; Africa; Nigeria
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      Vallee, Boris, and Yang (Dolly) Yu. "Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria." Harvard Business School Case 220-055, February 2020.
      • January 2020 (Revised July 2020)
      • Supplement

      MoviePass: The 'Get Big Fast' Strategy

      By: Benjamin C. Esty and Daniel Fisher
      In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses...  View Details
      Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures And Video Industry; Entertainment And Recreation Industry; Advertising Industry; Information Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Spreadsheet Supplement 720-854, January 2020. (Revised July 2020.)
      • December 2019
      • Case

      Noiler

      By: José B. Alvarez and Natalie Kindred
      In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the...  View Details
      Keywords: Social Enterprise; Animal-based Agribusiness; Poverty; Health; Growth And Development Strategy; Nigeria
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      Alvarez, José B., and Natalie Kindred. "Noiler." Harvard Business School Case 520-047, December 2019.
      • October 2019
      • Case

      Feeling Machines: Emotion AI at Affectiva

      By: Shane Greenstein and John Masko
      In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...  View Details
      Keywords: Artificial Intelligence; Market Research; Business model; Finance; revenue; Decision Making; Risk And Uncertainty; Market Entry And Exit; Software; Information Technology Industry; Auto Industry; United States
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      Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
      • August 2019
      • Case

      Humanistic Capitalism at Brunello Cucinelli

      By: Francesca Gino and Gary Pisano
      This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...  View Details
      Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values And Beliefs; Human Resources; Management; Business model; Policy; Behavior; Growth And Development Strategy; Luxury; Italy
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      Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
      • August 2019
      • Case

      The Allstate Corporation, 2019

      By: John R. Wells and Benjamin Weinstock
      In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums...  View Details
      Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change And Adaptation; Competitive Strategy; Insurance Industry; North America
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      Wells, John R., and Benjamin Weinstock. "The Allstate Corporation, 2019." Harvard Business School Case 720-366, August 2019.
      • August 2019 (Revised December 2019)
      • Case

      Zillow Offers: Winning Online Real Estate 2.0

      By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
      Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically...  View Details
      Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Technology; Business model; Expansion; Business Startups; Real Estate Industry; Media And Broadcasting Industry; United States
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      Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised December 2019.)
      • August 2019
      • Case

      Twiggle: E-commerce with Semantic Search

      By: Shane Greenstein and Danielle Golan
      Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...  View Details
      Keywords: E-commerce; Search Technology; Customer Acquisition; Online Technology; Technological Innovation; Commercialization; Growth And Development Strategy; Technology Industry; Israel
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      Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
      • August 2019
      • Article

      When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

      By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
      Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...  View Details
      Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization And Personalization; Strategy; Mathematical Methods
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      Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
      • 2019
      • Article

      Ridesharing with Driver Location Preferences

      By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
      We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize...  View Details
      Keywords: Ridesharing; Pricing; Compensation And Benefits; Geographic Location; Market Design; Mathematical Methods
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      Rheingans-Yoo, Duncan, Scott Duke Kominers, Hongyao Ma, and David C. Parkes. "Ridesharing with Driver Location Preferences." Proceedings of the International Joint Conference on Artificial Intelligence (2019): 557–564.
      • March 2019
      • Case

      HOPI: Turkey's Shopping Companion

      By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
      The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...  View Details
      Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile Technology; Business model; Data And Data Sets; Competitive Strategy; Decision Making; Technology Industry; Retail Industry; Turkey
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      Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
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      Fluidity: The Tokenization of Real Estate Assets
      Why Airlines Overbook: Using Toy Models to Maximize Revenues
      Skip to Main Content Courses Open Courses Mega Menu For Organizations Open For Organizations Mega Menu Insights Open Insights Mega Menu More Info...
      → Search All HBS Web
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