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This past month, a New York Times report on Amazon’s personnel strategies prompted several days of intense debate. A number of questions can be...
Summing Up What is the time and place for retention bonuses? Retention bonuses have their time and place but have to be used sparingly, according to...
- 2020
- Working Paper
The Twofold Effect of Customer Retention in Freemium Settings
By: Eva Ascarza, Oded Netzer and Julian Runge
The main tradeoff in designing freemium services is how much of the product to offer for free. At the heart of such a tradeoff is the balancing act of providing a valuable free product in order to acquire and engage consumers, while making the free product limited...
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- November 2020
- Supplement
Integrating Beam Suntory (B)
By: David G. Fubini, Rawi Abdelal and David Lane
Supplements (A) case: The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion...
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Keywords:
Family Business;
Communication;
Borrowing And Debt;
Globalization;
Corporate Governance;
Governing And Advisory Boards;
retention;
Leadership;
Supply Chain;
Organizational Structure;
Ownership;
Relationships;
Conflict And Resolution;
Integration;
Value Creation;
Food And Beverage Industry;
Japan;
United States;
Chicago
- November 2020
- Case
Integrating Beam Suntory (A)
By: David G. Fubini, Rawi Abdelal and David Lane
The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on...
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Keywords:
Family Business;
Communication;
Borrowing And Debt;
Globalization;
Corporate Governance;
Governing And Advisory Boards;
retention;
Leadership;
Supply Chain;
Organizational Structure;
Ownership;
Relationships;
Conflict And Resolution;
Integration;
Value Creation;
Food And Beverage Industry;
Japan;
United States;
Chicago
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a...
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- July 2020 (Revised September 2020)
- Case
The Honor Foundation: Accessing Special Operations Talent
By: Boris Groysberg and John Masko
In 2020, The Honor Foundation (THF), a nonprofit dedicated to helping U.S. military special operators to transition into civilian careers, was facing a series of strategic challenges. THF had been founded in 2013 by former Navy SEAL trainee Joe Musselman, who observed...
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Keywords:
Experience And Expertise;
Talent And Talent Management;
Curriculum And Courses;
Executive Education;
Social Entrepreneurship;
National Security;
Recruitment;
retention;
Job Interviews;
Job Search;
Knowledge Use And Leverage;
Leadership Development;
Leadership Style;
Crisis Management;
Mission And Purpose;
Retirement;
Nonprofit Organizations;
War;
Education Industry;
San Diego;
Virginia
- July 3, 2020
- Article
Delivery Apps Need to Start Treating Suppliers As Partners
By: Scott Duke Kominers and Ian Macomber
Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they...
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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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- May 2020
- Article
Sales Leadership During and After the Crisis
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes...
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- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...
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Keywords:
Strategy For Multi-business Firm;
Business Models;
Growth;
Theme Parks;
Disney;
Disney Parks;
Licensing;
Royalties;
Two-part Tariffs;
Oriental Land Co.;
Tokyo Disneyland;
Tokyo Disneysea;
Tokyo Disney Resort;
Tokyo Disney;
Growth Strategy;
Hotels;
Hotel Industry;
Partnership;
Development;
Attractions;
Rides;
Urayasu;
Kagami;
Congestion;
Pricing;
Amusement Parks;
Amusement Park Industry;
Brand;
Branding;
History;
Olc;
Corporate Strategy;
Competitive Strategy;
Business History;
Price;
retention;
Growth And Development;
Growth And Development Strategy;
Brands And Branding;
Agreements And Arrangements;
Contracts;
Operations;
Vertical Integration;
Problems And Challenges;
Partners And Partnerships;
Business Strategy;
Expansion;
Rail Transportation;
Transportation Networks;
Accommodations Industry;
Entertainment And Recreation Industry;
Tourism Industry;
Asia;
Japan;
Tokyo;
United States
- March 2020 (Revised August 2020)
- Case
Culture at Google
By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of...
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Keywords:
Human Resources;
Employee Relationship Management;
Recruitment;
retention;
Resignation And Termination;
Labor;
Working Conditions;
Employment;
Labor Unions;
Wages;
Law;
Lawsuits And Litigation;
Rights;
Ethics;
Values And Beliefs;
Fairness;
Organizations;
Organizational Culture;
Mission And Purpose;
Social Psychology;
Attitudes;
Behavior;
Conflict Management;
Trust;
Motivation And Incentives;
Prejudice And Bias;
Power And Influence;
Technology;
Search Technology;
Web;
Hardware;
Society;
Social Issues;
Culture;
Civil Society Or Community;
Demographics;
Diversity;
Ethnicity;
Gender;
Race;
Technology Industry;
North And Central America;
United States;
California
- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful...
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Keywords:
Advertising;
Business Headquarters;
Business Divisions;
Business Organization;
Change;
Change Management;
Transformation;
Competency And Skills;
Experience And Expertise;
Talent And Talent Management;
Demographics;
Diversity;
Gender;
Nationality;
Multinational Firms And Management;
Human Resources;
Employees;
Recruitment;
retention;
Selection And Staffing;
Innovation And Management;
Jobs And Positions;
Employment;
Human Capital;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management Practices And Processes;
Marketing;
Brands And Branding;
Product Marketing;
Organizations;
Organizational Change And Adaptation;
Organizational Structure;
Personal Development And Career;
Planning;
Strategic Planning;
Problems And Challenges;
Networks;
Social Psychology;
Attitudes;
Power And Influence;
Social And Collaborative Networks;
Business Strategy;
Advertising Industry;
Beauty And Cosmetics Industry;
Consumer Products Industry;
France;
Paris
- February 2020
- Technical Note
Talent Management and the Future of Work
By: William R. Kerr and Gorick Ng
The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes...
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Keywords:
Human Resource Management;
Human Capital Development;
Human Resource Practices;
Talent;
Talent Acquisition;
Talent Development;
Talent Development And Retention;
Talent Management;
Talent Retention;
Labor Flows;
Labor Management;
Labor Market;
Strategy Development;
Strategy Management;
Strategy Execution;
Strategy And Execution;
Strategic Change;
Transformations;
Organization;
Organization Alignment;
Organization Design;
Organizational Adaptation;
Organizational Effectiveness;
Management Challenges;
Management Of Business And Political Risk;
Change Leadership;
Future Of Work;
Future;
Skills Gap;
Skills Development;
Skills;
Offshoring And Outsourcing;
Investment;
Capital Allocation;
Work;
Work Culture;
Work Force Management;
Work/life Balance;
Work/family Balance;
Work-family Boundary Management;
Workers;
Worker Productivity;
Worker Performance;
Work Engagement;
Work Environment;
Work Environments;
Productivity;
Organization Culture;
Soft Skills;
Technology Management;
Technological Change;
Technological Change: Choices And Consequences;
Technology Diffusion;
Disruptive Technology;
Global Business;
Global;
Workplace;
Workplace Context;
Workplace Culture;
Workplace Wellness;
Collaboration;
Competencies;
Productivity Gains;
Digital;
Digital Transformation;
Digital Transition;
Competitive Dynamics;
Competitiveness;
Competitive Strategy;
Data Analytics;
Data;
Data Management;
Data Strategy;
Data Protection;
Aging Society;
Diversity;
Diversity Management;
Millennials;
Communication Complexity;
Communication Technologies;
International Business;
Work Sharing;
Global Competitiveness;
Global Corporate Cultures;
Intellectual Property;
Intellectual Property Management;
Intellectual Property Protection;
Intellectual Capital And Property Issues;
Globalization;
Globalization Of Supply Chain;
Inequality;
Recruiting;
Hiring;
Hiring Of Employees;
Training;
Job Cuts And Outsourcing;
Job Performance;
Job Search;
Job Design;
Job Satisfaction;
Jobs;
Employee Engagement;
Employee Attitude;
Employee Benefits;
Employee Compensation;
Employee Fairness;
Employee Relationship Management;
Employee Retention;
Employee Selection;
Employee Motivation;
Employee Feedback;
Employee Coordination;
Employee Performance Management;
Employee Socialization;
Process Improvement;
Application Performance Management;
Stigma;
Institutional Change;
Candidates;
Digital Enterprise;
Cultural Adaptation;
Cultural Change;
Cultural Diversity;
Cultural Context;
Cultural Strategies;
Cultural Psychology;
Cultural Reform;
Performance;
Performance Effectiveness;
Performance Management;
Performance Evaluation;
Performance Appraisal;
Performance Feedback;
Performance Measurement;
Performance Metrics;
Performance Measures;
Performance Efficiency;
Efficiency;
Performance Analysis;
Performance Appraisals;
Performance Improvement;
Automation;
Artificial Intelligence;
Technology Companies;
Managerial Processes;
Skilled Migration;
Assessment;
Human Resources;
Management;
Human Capital;
Talent And Talent Management;
retention;
Demographics;
Labor;
Strategy;
Change;
Change Management;
Transformation;
Organizational Change And Adaptation;
Organizational Culture;
Working Conditions;
Technology;
Technology Adoption;
Disruption;
Economy;
Competition;
Globalization
- February 2020
- Case
Halftime for Heidelberg
By: Debora L. Spar
The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a...
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- October 2019
- Case
Engaging the Nationwide Workforce
By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta
Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this...
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Keywords:
Talent And Talent Management;
Change;
Change Management;
Transformation;
Insurance;
Human Resources;
Employees;
Employee Relationship Management;
retention;
Selection And Staffing;
Employment;
Human Capital;
Leadership;
Leadership Development;
Organizational Change And Adaptation;
Social Psychology;
Financial Services Industry;
Insurance Industry;
United States;
Ohio
- October 2019 (Revised October 2020)
- Case
Nehemiah Mfg. Co.: Providing a Second Chance
By: Michael Chu, Brian Trelstad and John Masko
In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...
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- September 2019
- Supplement
pymetrics (C)
By: John R. Wells and Benjamin Weinstock
In August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including...
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Keywords:
Braintech;
Psychodynamics;
Psychology;
Hiring Of Employees;
Hiring;
Strategic Evolution;
Strategy And Execution;
Startup;
Start-up;
Startups;
Start-ups;
Entrepreneur;
Employment;
Bias;
Rapid Growth Stage;
Recruitment;
Selection And Staffing;
Strategy;
Business Startups;
Growth And Development Strategy
- September 2019
- Case
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had...
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Keywords:
Business Divisions;
Change Management;
Competency And Skills;
Experience And Expertise;
Talent And Talent Management;
Energy;
Energy Sources;
Non-renewable Energy;
Renewable Energy;
Human Resources;
Employees;
retention;
Collaborative Innovation And Invention;
Innovation And Management;
Innovation Strategy;
Technological Innovation;
Jobs And Positions;
Job Design And Levels;
Knowledge Sharing;
Knowledge;
Knowledge Use And Leverage;
Labor;
Human Capital;
Labor Unions;
Leading Change;
Resource Allocation;
Organizational Change And Adaptation;
Performance Evaluation;
Performance Productivity;
Strategic Planning;
Projects;
Motivation And Incentives;
Business Strategy;
Social And Collaborative Networks;
Technology Platform;
Chemical Industry;
Energy Industry;
Information Technology Industry;
Technology Industry;
United Kingdom;
Netherlands
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.
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- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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- 2019
- Working Paper
Improving Customer Compatibility with Operational Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 389,611 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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