Publications

Publications

Filter Results: (1) Arrow Down

Show Results For

RetargetingRemove Retargeting →

Page 1 of 1 Result

Are you looking for?

→Search All HBS Web
  • January 2016
  • Case

Acxiom

By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details
Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States
Related

Are you looking for?

→Search All HBS Web