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- 2021
- Working Paper
The Price Effects of Innovative Security Design
By: Boris Vallée, Gordon Liao and Claire Célérier
This paper investigates the effects of the issuance of retail products with non-linear payoffs on option prices. For a given underlying asset, when the outstanding volume of products embedding a short-put position increases, implied volatility at the corresponding...
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- May 2021
- Article
The Firm Next Door: Using Satellite Images to Study Local Information Advantage
By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level...
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- 2021
- Working Paper
Companies' Responses to Social Activism: A Resource Reconfiguration Perspective
By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
Private politics scholarship portrays companies’ organizational vulnerabilities as opportunities for social activists because they signal openness to change. But meaningful organizational change requires not only openness to change, but capacity to mobilize resources...
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- Article
Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy
By: Alberto Cavallo, Gita Gopinath, Brent Neiman and Jenny Tang
We use micro data collected at the border and the store to characterize the price impact of recent US trade policy on importers, exporters, and consumers. At the border, import tariff passthrough is much higher than exchange rate passthrough. Chinese exporters did not...
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Keywords:
Trade Policy;
Tariffs;
Exchange Rate Passthrough;
Economics;
Trade;
Policy;
Currency Exchange Rate;
Price;
United States
- February 2021 (Revised March 2021)
- Case
Shopify: The Conquest for Chinese E-Commerce
By: Jeffrey F. Rayport, Avani Patel, Ariel Yang and Samantha Lin
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service...
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Keywords:
E-commerce;
Timing;
Corporate Entrepreneurship;
Service Operations;
Business Model;
Organizational Design;
Change Management;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Growth Management;
Marketing Strategy;
Technology Platform;
Alliances;
Partners and Partnerships;
Opportunities;
Online Technology;
United States;
Canada;
China
- 2020
- Working Paper
Retail Investors' Contrarian Behavior Around News and the Momentum Effect
By: Marco Sammon, Cheng (Patrick) Luo, Enrichetta Ravina and Luis M. Viceira
We study the role of retail investors in the gradual diffusion of information in financial markets. We show that retail investors tend to trade as contrarians after large earnings surprises, and such contrarian trading contributes to sluggish price adjustment and to...
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Keywords:
Retail Investors;
Momentum;
Earnings Surprises;
Investment;
Behavior;
Information;
Financial Markets
- May 2020 (Revised August 2020)
- Case
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....
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- April 2020
- Background Note
U.S. Food Retail During the Pandemic: March 2020
By: José B. Alvarez and Natalie Kindred
This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...
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- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June...
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Keywords:
Business Ventures;
Trends;
Customers;
Design;
Entrepreneurship;
Food;
Goods and Commodities;
Innovation and Invention;
Marketing;
Brands and Branding;
Demand and Consumers;
Distribution;
Product Development;
Sales;
Technology;
Internet;
Software;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
United States
- 2020
- Working Paper
Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy
By: Alberto Cavallo, Gita Gopinath, Brent Neiman and Jenny Tang
We use micro data collected at the border and the store to characterize the price impact of recent US trade policy on importers, exporters, and consumers. At the border, import tariff passthrough is much higher than exchange rate passthrough. Chinese exporters did not...
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- June 2019 (Revised October 2019)
- Technical Note
Note on the Future of Commerce
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises...
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- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and...
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Keywords:
Agribusiness;
Trends;
Disruption;
Communication Strategy;
Experience and Expertise;
Talent and Talent Management;
Public Sector;
Trade;
Education;
Food;
Geography;
Geographic Location;
Rural Scope;
Corporate Governance;
Government Administration;
Information;
Knowledge Dissemination;
Marketing Channels;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Planning;
Business and Government Relations;
Environmental Sustainability;
Public Opinion;
Business Strategy;
Diversification;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Republic of Ireland;
United Kingdom;
Europe
- July–August 2018
- Article
From Niche to Mainstream (HBR Case Study)
By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented.
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- May 2018
- Case
Sagacity Tea: What Direction for Growth?
By: John A. Quelch and Amy Handlin
Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the...
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- October 2017 (Revised July 2018)
- Case
Data Science at Target
By: Srikant M. Datar and Caitlin N. Bowler
Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational...
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- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...
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- Fall 2016
- Article
How Do Customers Respond to Increased Service Quality Competition?
When does increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide...
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- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It...
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Keywords:
Blueberries;
Avocado;
Asparagus;
Agriculture;
Peru;
Retail;
Produce;
Agricultural Production;
Branding;
Brand Strategy;
Commercialization;
Camposol;
Aquaculture;
Agribusiness;
Marketing;
Trade;
Vertical Integration;
Strategy;
Marketing Strategy;
Family Business;
Growth and Development;
Growth Management;
Food;
Supply Chain;
Distribution;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Peru;
South America;
United States;
China
- April 2016 (Revised June 2017)
- Teaching Note
Dollar General Bids for Family Dollar
By: Jonas Heese, Paula A. Price and Suraj Srinivasan
In spring 2015, Dollar General CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over 11,500...
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- April 2016 (Revised December 2016)
- Case
The Container Store
By: Tatiana Sandino, Zeynep Ton and Aldo Sesia
The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first, and its cofounder and CEO Kip Tindell practices Conscious Capitalism. Since its beginnings in 1978, TCS grew to a...
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