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Publications

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    • All HBS Web  (698)
      • Faculty Publications  (57)

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      • 2022
      • Working Paper

      The Retail Habitat

      By: Toomas Laarits and Marco Sammon
      Retail investors trade hard-to-value stocks. Controlling for size, stocks with a high share of retail-initiated trades are composed of more intangible capital, have longer duration cash-flows and a higher likelihood of being mispriced. Consistent with retail-heavy...  View Details
      Keywords: Retail; Retail Trade; Intangible Capital; Mispricing; Investment; Valuation; Business Earnings
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      Laarits, Toomas, and Marco Sammon. "The Retail Habitat." Working Paper, October 2022.
      • 2022
      • Working Paper

      Retail Investors’ Contrarian Behavior Around News, Attention, and the Momentum Effect

      By: Cheng (Patrick) Luo, Enrichetta Ravina, Marco Sammon and Luis M. Viceira
      Using a large panel of U.S. brokerage accounts trades and positions, we show that a large fraction of retail investors trade as contrarians after large earnings surprises, especially for loser stocks, and that such contrarian trading contributes to post earnings...  View Details
      Keywords: Retail Investors; Post Earnings Announcement Drift; Price Momentum; Behavioral Finance; Investment; Demographics
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      Luo, Cheng (Patrick), Enrichetta Ravina, Marco Sammon, and Luis M. Viceira. "Retail Investors’ Contrarian Behavior Around News, Attention, and the Momentum Effect." Working Paper, June 2022.
      • 2022
      • Working Paper

      Gone with the Big Data: Institutional Lender Demand for Private Information

      By: Jung Koo Kang
      I explore whether the value of borrowers’ private information is an important determinant of institutional lender participation in syndicated loans. Institutional lenders have been shown to exploit their access to borrowers’ private information by trading on it in...  View Details
      Keywords: Financial Institutions; Financing and Loans; Information; Data and Data Sets
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      Kang, Jung Koo. "Gone with the Big Data: Institutional Lender Demand for Private Information." Harvard Business School Working Paper, No. 22-053, January 2022. (Revised February 2022.)
      • 2021
      • Working Paper

      The Price Effects of Innovative Security Design

      By: Boris Vallée, Gordon Liao and Claire Célérier
      This paper investigates the effects of the issuance of retail products with non-linear payoffs on option prices. For a given underlying asset, when the outstanding volume of products embedding a short-put position increases, implied volatility at the corresponding...  View Details
      Keywords: Security Design; Dividend; Options; Structured Products; Market Segmentation; Financial Instruments; Design; Volatility; Markets; Segmentation
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      Vallée, Boris, Gordon Liao, and Claire Célérier. "The Price Effects of Innovative Security Design." Working Paper, August 2021.
      • May 2021
      • Article

      The Firm Next Door: Using Satellite Images to Study Local Information Advantage

      By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
      We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level...  View Details
      Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science
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      Kang, Jung Koo, Lorien Stice-Lawrence, and Forester Wong. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage." Journal of Accounting Research 59, no. 2 (May 2021): 713–750.
      • Article

      Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy

      By: Alberto Cavallo, Gita Gopinath, Brent Neiman and Jenny Tang
      We use micro data collected at the border and the store to characterize the price impact of recent US trade policy on importers, exporters, and consumers. At the border, import tariff passthrough is much higher than exchange rate passthrough. Chinese exporters did not...  View Details
      Keywords: Trade Policy; Tariffs; Exchange Rate Passthrough; Economics; Trade; Policy; Currency Exchange Rate; Price; United States
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      Cavallo, Alberto, Gita Gopinath, Brent Neiman, and Jenny Tang. "Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy." American Economic Review: Insights 3, no. 1 (March 2021).
      • February 2021 (Revised March 2021)
      • Case

      Shopify: The Conquest for Chinese E-Commerce

      By: Jeffrey F. Rayport, Avani Patel, Ariel Yang and Samantha Lin
      In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service...  View Details
      Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
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      Rayport, Jeffrey F., Avani Patel, Ariel Yang, and Samantha Lin. "Shopify: The Conquest for Chinese E-Commerce." Harvard Business School Case 821-081, February 2021. (Revised March 2021.)
      • May 2020 (Revised July 2022)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....  View Details
      Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Retail Industry; Retail Industry; Retail Industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
      • April 2020
      • Background Note

      U.S. Food Retail During the Pandemic: March 2020

      By: José B. Alvarez and Natalie Kindred
      This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...  View Details
      Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Retail Industry; Retail Industry; Retail Industry; United States
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      Alvarez, José B., and Natalie Kindred. "U.S. Food Retail During the Pandemic: March 2020." Harvard Business School Background Note 520-098, April 2020.
      • January 2020
      • Case

      The June Oven

      By: Leonard A. Schlesinger and Christian Godwin
      The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June...  View Details
      Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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      Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.
      • 2020
      • Working Paper

      Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy

      By: Alberto Cavallo, Gita Gopinath, Brent Neiman and Jenny Tang
      We use micro data collected at the border and the store to characterize the price impact of recent US trade policy on importers, exporters, and consumers. At the border, import tariff passthrough is much higher than exchange rate passthrough. Chinese exporters did not...  View Details
      Keywords: Trade Policy; Tariffs; Exchange Rate Passthrough; Economics; Trade; Policy; Inflation and Deflation; United States; China
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      Cavallo, Alberto, Gita Gopinath, Brent Neiman, and Jenny Tang. "Tariff Passthrough at the Border and at the Store: Evidence from U.S. Trade Policy." NBER Working Paper Series, No. 26396, October 2019. (Revised June 2020. Harvard Business School Working Paper, No. 20-041, October 2019)
      • June 2019 (Revised October 2019)
      • Technical Note

      Note on the Future of Commerce

      By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
      In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises...  View Details
      Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Retail Industry; Retail Industry
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      Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "Note on the Future of Commerce." Harvard Business School Technical Note 819-017, June 2019. (Revised October 2019.)
      • December 2018 (Revised May 2019)
      • Case

      Bord Bia: Strategically Growing Irish Exports

      By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
      Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and...  View Details
      Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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      Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
      • July–August 2018
      • Article

      From Niche to Mainstream (HBR Case Study)

      By: Elie Ofek
      A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented.  View Details
      Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Retail Industry; Retail Industry
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      Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018).
      • May 2018
      • Case

      Sagacity Tea: What Direction for Growth?

      By: John A. Quelch and Amy Handlin
      Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the...  View Details
      Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions
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      Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018.
      • October 2017 (Revised July 2018)
      • Case

      Data Science at Target

      By: Srikant M. Datar and Caitlin N. Bowler
      Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational...  View Details
      Keywords: Data Science; Analytics and Data Science; Organizational Change and Adaptation; Competitive Strategy; Problems and Challenges; Innovation Leadership
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      Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Case 118-016, October 2017. (Revised July 2018.)
      • January 2017
      • Case

      Expanding Ecommerce at Technos

      By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
      Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...  View Details
      Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
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      Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
      • Fall 2016
      • Article

      How Do Customers Respond to Increased Service Quality Competition?

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      When does increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide...  View Details
      Keywords: Service Quality Competition; Retail Banks; Empirical Operations; Retention; Service Operations; Quality; Competition; Banking Industry; United States
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "How Do Customers Respond to Increased Service Quality Competition?" Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 585–607.
      • May 2016 (Revised December 2016)
      • Case

      Camposol

      By: David E. Bell and Natalie Kindred
      With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It...  View Details
      Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Peru; South America; United States; China
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      Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
      • April 2016 (Revised June 2017)
      • Teaching Note

      Dollar General Bids for Family Dollar

      By: Jonas Heese, Paula A. Price and Suraj Srinivasan
      In spring 2015, Dollar General CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over 11,500...  View Details
      Keywords: Dollar General; Family Dollar; Dollar Tree; Antitrust; Board Of Directors; Activist Investors; Federal Trade Commission; Acquisition; Valuation; Corporate Strategy; Retail Industry
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      Heese, Jonas, Paula A. Price, and Suraj Srinivasan. "Dollar General Bids for Family Dollar." Harvard Business School Teaching Note 116-052, April 2016. (Revised June 2017.)
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