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      • Faculty Publications  (895)

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      Retail Industry Research from Harvard Business School
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Retail Industry Leaders Association (RILA) | Retail Industry Leaders Association ; RILA | Baker Library | Bloomberg Center | Harvard Business School
      × Please sign in You need to log in to use the bookmarking feature. Sign In Using Baker Library During COVID-19 | HBS COVID-19 Business Impact Center...
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      • 2021
      • Working Paper

      Auditor Independence and Outsourcing: Aligning Incentives to Mitigate Shilling and Shirking

      By: Ashley Palmarozzo, Jodi L. Short and Michael W. Toffel
      Multinational corporations (MNCs) hire auditors to assess their business partners’ compliance with quality, working conditions, and environmental standards. Independent third-party auditors are widely assumed to outperform second-party auditors employed and thus...  View Details
      Keywords: Transaction Cost Economics; Outsourcing; Suppliers; Monitoring; Business Strategy; Vertical Integration; Supply Chain Management; Quality; Safety; Risk And Uncertainty; Apparel And Accessories industry; retail industry; China; India; Bangladesh
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      Palmarozzo, Ashley, Jodi L. Short, and Michael W. Toffel. "Auditor Independence and Outsourcing: Aligning Incentives to Mitigate Shilling and Shirking." Harvard Business School Working Paper, No. 21-078, January 2021.
      • January 2021
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to exlpore issues in customers’ privacy in the digital age, the value of customers’ own...  View Details
      Keywords: Data Analytics; Data Privacy; Data Management; Marketing; "marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-commerce; E-commerce Strategy; Ethical Decision Making; Customer Relationship Management; Crm; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; retail industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021.
      • January 2021
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Transformation; Digital Marketing; Disruption; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; Sales; B2b; B2b2c; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Consumer Behavior; Conflict Management; Platforms; Collaboration; Partners And Partnerships; Marketing Strategy; Online Channel; Online Data; Online Sales; Online Shopping; Online; retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners And Partnerships; Consumer Behavior; Online Technology; Marketing Strategy; Conflict And Resolution; Conflict Management; Electronics industry; retail industry; Consumer Products industry; Turkey
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021.
      • January 2021
      • Article

      The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

      By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
      We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...  View Details
      Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; retail industry
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      Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
      • 2020
      • Working Paper

      The Value of Descriptive Analytics: Evidence from Online Retailers

      By: Ron Berman and Ayelet Israeli
      Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic control method to analyze the staggered adoption of a retail analytics dashboard by more than 1,000 e-commerce websites, and find an increase of 13–20%...  View Details
      Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Web Sites; Data And Data Sets; Performance; retail industry
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      Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020.
      • November 2020
      • Case

      Amazon: Cult or Culture?

      By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
      Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all...  View Details
      Keywords: Culture; Technology Companies; retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth Management; Technology; Human Resources; Talent And Talent Management; retail industry; Technology industry
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      Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020.
      • October 2020
      • Case

      Surviving Venezuela's Hyperinflation: Automercados Plaza's

      By: Alberto Cavallo, Mariana Cal and Carla Larangeira
      Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to...  View Details
      Keywords: Hyperinflation; Populism; Inflation And Deflation; Macroeconomics; Management; Strategy; Organizational Change And Adaptation; Business And Government Relations; retail industry; South America; Venezuela
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      Cavallo, Alberto, Mariana Cal, and Carla Larangeira. "Surviving Venezuela's Hyperinflation: Automercados Plaza's." Harvard Business School Case 721-014, October 2020.
      • September 2020
      • Supplement

      Spreadsheet Supplement to Artea (B) and (C)

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"  View Details
      Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020.
      • September 2020 (Revised December 2020)
      • Supplement

      Spreadsheet Supplement to Artea Teaching Note

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised December 2020.)
      • September 2020 (Revised December 2020)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-commerce; E-commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/b Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; retail industry; Apparel And Accessories industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.)
      • September 2020 (Revised December 2020)
      • Teaching Note

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised December 2020.)
      • September 2020
      • Exercise

      Artea (D): Discrimination through Algorithmic Bias in Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020.
      • September 2020
      • Exercise

      Artea (C): Potential Discrimination through Algorithmic Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020.
      • September 2020
      • Exercise

      Artea (B): Including Customer-level Demographic Data

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice And Bias; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020.
      • September 2020
      • Supplement

      Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021).  View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; retail industry; Apparel And Accessories industry; Technology industry; United States
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      Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020.
      • September 2020
      • Technical Note

      Algorithmic Bias in Marketing

      By: Ayelet Israeli and Eva Ascarza
      This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-commerce Strategy; E-commerce; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice And Bias; Marketing Communications; Data And Data Sets; Analysis; Decision Making; Ethics; Customer Relationship Management; retail industry; Apparel And Accessories industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020.
      • September 2020
      • Teaching Note

      Algorithmic Bias in Marketing

      By: Ayelet Israeli and Eva Ascarza
      Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and...  View Details
      Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice And Bias; Decision Making; Ethics; Customer Relationship Management; retail industry; Technology industry; Apparel And Accessories industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Teaching Note 521-035, September 2020.
      • September 2020
      • Supplement

      Commonwealth Joe: January 2020 Update from CEO Robert Peck

      By: Alexander J. MacKay
      At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they...  View Details
      Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands And Branding; Expansion; Strategy; Decision Making; Food And Beverage industry; retail industry
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      MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020.
      • September 2020
      • Case

      Lojas Americanas: Project DNA and the 'People Machine'

      By: Boris Groysberg, Eric Lin and Sarah L. Abbott
      Lojas Americanas (“Americanas”) was one of the largest retailers in Brazil. Via its stores, digital platform and Innovation Engine, the company served more than 38 million people. In recent years, Americanas had enjoyed rapid growth; growing from 98 stores in 2001 to...  View Details
      Keywords: retail; Data Analytics; Growth And Development; Data And Data Sets; Analysis; Training; Performance; Employees; Management; Human Resources; Leadership Development; retail industry; Brazil
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      Groysberg, Boris, Eric Lin, and Sarah L. Abbott. "Lojas Americanas: Project DNA and the 'People Machine'." Harvard Business School Case 421-038, September 2020.
      • September 2020
      • Case

      JOANN: Joannalytics Inventory Allocation Tool

      By: Kris Ferreira and Srikanth Jagabathula
      Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and...  View Details
      Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Software; Change Management; Fashion industry; Consumer Products industry; retail industry; United States; Ohio
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      Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020.
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      Are you looking for?

      Retail Industry Research from Harvard Business School
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Retail Industry Leaders Association (RILA) | Retail Industry Leaders Association ; RILA | Baker Library | Bloomberg Center | Harvard Business School
      × Please sign in You need to log in to use the bookmarking feature. Sign In Using Baker Library During COVID-19 | HBS COVID-19 Business Impact Center...
      → Search All HBS Web
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