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    • All HBS Web  (975)
      • Faculty Publications  (220)

      Reputations Remove Reputations →

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      • 2022
      • Working Paper

      Punishing Without Looking for Reputational Gain

      By: Jillian J. Jordan and Nour S. Kteily
      Critics of “outrage culture” allege that “virtue signaling” drives people to punish alleged wrongdoers without due consideration. But do people actually “punish without looking” for reputational gain? And if so, is this because unquestioning punishment looks...  View Details
      Keywords: Opposing Perspectives; Outrage Culture; Signaling; Ideology; Moralistic Punishment; Perspective; Behavior; Reputation; Decision Making
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      Jordan, Jillian J., and Nour S. Kteily. "Punishing Without Looking for Reputational Gain." Harvard Business School Working Paper, No. 22-073, June 2022.
      • 2022
      • Working Paper

      A Conceptualization of Sub-Living Wages: Liabilities, Leverage, and Risk

      By: Drew Keller, Katie Panella and George Serafeim
      Currently the accounting system records employee wages as an expense in the income statement. However, paying below living wages can expose an organization to reputational and operational risks. In this paper, we offer an alternative conceptualization of the issue of...  View Details
      Keywords: Accounting; Impact Accounting; Leverage; Wages; Compensation and Benefits; Business and Stakeholder Relations; Business and Government Relations; Social Issues; Human Capital
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      Keller, Drew, Katie Panella, and George Serafeim. "A Conceptualization of Sub-Living Wages: Liabilities, Leverage, and Risk." Harvard Business School Working Paper, No. 22-076, June 2022.
      • 2022
      • Working Paper

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Magie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...  View Details
      Keywords: Influencer Marketing; Social Influencers; Brand; Sponsorship; Video Analytics; Marketing; Brands and Branding; Media; Reputation
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      Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022.
      • 2022
      • Book

      Business Ethics: What Everyone Needs to Know

      By: J.S. Nelson and Lynn A. Stout
      An authoritative and practical guide to business ethics, written in an accessible question-and-answer format. In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories...  View Details
      Keywords: Business Ethics; Organizational Behavior; Ethics; Governance Controls; Lawfulness
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      Nelson, J.S., and Lynn A. Stout. Business Ethics: What Everyone Needs to Know. New York: Oxford University Press, 2022.
      • March 2022
      • Case

      Swvl: Smart Mobility for the Masses

      By: Krishna Palepu, Esel Çekin and Menna Hassan
      The case focuses on strategy and governance issues at SWVL, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kendil on his journey from founding to the company’s listing on Nasdaq. Since its founding in Egypt in 2017, Swvl...  View Details
      Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa
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      Palepu, Krishna, Esel Çekin, and Menna Hassan. "Swvl: Smart Mobility for the Masses." Harvard Business School Case 122-097, March 2022.
      • 2022
      • Working Paper

      Do Startups Benefit from Their Investors' Reputation? Evidence from a Randomized Field Experiment

      By: Shai Benjamin Bernstein, Kunal Mehta, Richard Townsend and Ting Xu
      We analyze a field experiment conducted on AngelList Talent, a large online search platform for startup jobs. In the experiment, AngelList randomly informed job seekers of whether a startup was funded by a top-tier investor and/or was funded recently. We find that the...  View Details
      Keywords: Startup Labor Market; Investors; Randomized Field Experiment; Certification Effect; Venture Capital; Business Startups; Human Capital; Job Search; Reputation
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      Bernstein, Shai Benjamin, Kunal Mehta, Richard Townsend, and Ting Xu. "Do Startups Benefit from Their Investors' Reputation? Evidence from a Randomized Field Experiment." Harvard Business School Working Paper, No. 22-060, February 2022.
      • Working Paper

      Electoral Turnovers

      By: Benjamin Marx, Vincent Pons and Vincent Rollet
      In most national elections, voters face a key choice between continuity and change. Electoral turnovers occur when the incumbent candidate or party fails to win reelection. To understand how turnovers affect national outcomes, we study the universe of presidential and...  View Details
      Keywords: Election Outcomes; Regression Discontinuity Design; Political Elections; Change; Global Range; Outcome or Result; Economy; Governance; Performance Improvement
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      Marx, Benjamin, Vincent Pons, and Vincent Rollet. "Electoral Turnovers." NBER Working Paper Series, No. 29766, February 2022.
      • November 18, 2021
      • Article

      With Decentralized Identity, Your Reputation Travels with You Across Cyberspace

      By: Scott Duke Kominers and Jad Esber
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      Kominers, Scott Duke, and Jad Esber. "With Decentralized Identity, Your Reputation Travels with You Across Cyberspace." Future (November 18, 2021).
      • Article

      Business Investment in Education in Emerging Markets Since the 1960s

      By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
      This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such...  View Details
      Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
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      Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
      • August 2021
      • Technical Note

      Brand You: Crafting Your Personal Brand

      By: Jill Avery and Rachel Greenwald
      Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a...  View Details
      Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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      Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
      • July 2021
      • Article

      The Effect of Price on Firm Reputation

      By: Michael Luca and Oren Reshef
      While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...  View Details
      Keywords: Pricing; Reputation Systems; IT Policy And Management; Economics Of Digital Platforms; Business Ventures; Reputation; Price; Consumer Behavior; Analysis
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      Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021).
      • June 2021
      • Case

      Acelero Learning

      By: Mario Small, Kathleen L. McGinn, Amy Klopfenstein and Katherine Chen
      In November 2020, Henry Wilde, co-founder and CEO of Acelero, Inc., must decide whether to change his company’s program model for delivering early childhood education to low-income children. One of the only for-profit Head Start providers in the United States, Acelero...  View Details
      Keywords: Early Childhood Education; Organizational Change and Adaptation; Growth and Development Strategy; Adoption; Customer Focus and Relationships; Operations; Education Industry; North and Central America; United States
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      Small, Mario, Kathleen L. McGinn, Amy Klopfenstein, and Katherine Chen. "Acelero Learning." Harvard Business School Case 921-029, June 2021.
      • May 2021 (Revised May 2022)
      • Supplement

      Odebrecht's 'Transformation Journey' (B)

      By: Lynn S. Paine, Ruth Costas and Pedro Levindo
      The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in...  View Details
      Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Pedro Levindo. "Odebrecht's 'Transformation Journey' (B)." Harvard Business School Supplement 321-093, May 2021. (Revised May 2022.)
      • May 2021 (Revised May 2022)
      • Case

      Headspace vs. Calm: A Mindful Competition

      By: Ayelet Israeli and Anne Wilson
      By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...  View Details
      Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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      Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
      • Article

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Journal of Experimental Social Psychology 94 (May 2021).
      • March 2021
      • Case

      Founders Factory

      By: Jeffrey F. Rayport and James Barnett
      In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within...  View Details
      Keywords: Entrepreneurship; Markets; Planning; Expansion; Global Range; Business Model; Talent and Talent Management; Experience and Expertise; Corporate Entrepreneurship; Global Strategy; Innovation Strategy; Growth and Development Strategy; Management Teams; Organizational Change and Adaptation; Partners and Partnerships; Internet and the Web; Mobile and Wireless Technology; Technology Industry; Africa; South Africa; Johannesburg; Europe; France; Paris; United Kingdom; England; London; United States; New York (city, NY)
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      Rayport, Jeffrey F., and James Barnett. "Founders Factory." Harvard Business School Case 821-009, March 2021.
      • February 2021
      • Supplement

      HNA Group: Global Excellence with Chinese Characteristics (C)

      By: William C. Kirby, Billy Chan and John P. McHugh
      July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious...  View Details
      Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China
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      Kirby, William C., Billy Chan, and John P. McHugh. "HNA Group: Global Excellence with Chinese Characteristics (C)." Harvard Business School Supplement 321-123, February 2021.
      • 2021
      • Working Paper

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Working Paper, January 2021.
      • 2020
      • Working Paper

      Reputation Fuels Moralistic Punishment That People Judge to Be Questionably Merited

      By: Jillian J. Jordan and Nour Kteily
      Critics of outrage culture allege that virtue signaling fuels morally questionable punishment. But does reputation actually have the power to motivate punishment that people see as ambiguously deserved? Across four studies (total n = 9,587), among both liberals and...  View Details
      Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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      Jordan, Jillian J., and Nour Kteily. "Reputation Fuels Moralistic Punishment That People Judge to Be Questionably Merited." Working Paper, December 2020.
      • January 2021 (Revised February 2021)
      • Case

      TCS: From Physical Offices to Borderless Work

      By: Prithwiraj Choudhury and Malini Sen
      Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...  View Details
      Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe
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      Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021. (Revised February 2021.)
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