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Publications

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      • Faculty Publications  (126)

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      • January 2022 (Revised March 2022)
      • Technical Note

      Deglobalization and Alternative Futures

      By: Geoffrey Jones and Valeria Giacomin
      This note reviews the evidence that the world is undergoing an era of de-globalization. It shows that available metrics show some support for this theory. However there is also evidence that what is happening might be better described as regionalization. The nature of...  View Details
      Keywords: Global Business; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Populism; Geopolitics; Business History; Globalization; Change; Financial Crisis; China
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      Jones, Geoffrey, and Valeria Giacomin. "Deglobalization and Alternative Futures." Harvard Business School Technical Note 322-088, January 2022. (Revised March 2022.)
      • January 2022
      • Article

      Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations

      By: Ashley Whillans, Anne Wilson and Tobias Schlager (Shared Authorship)
      Across six studies (N=3,591), we explore the interpersonal consequences of COVID-19 risk communication when rejecting social invitations. In Study 1, consumers underestimate the benefits and overestimate the social costs of explicitly rejecting social invitations for...  View Details
      Keywords: COVID; Social Invitations; Interpersonal Perception; Health Pandemics; Risk and Uncertainty; Interpersonal Communication
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      Whillans, Ashley, Anne Wilson, and Tobias Schlager (Shared Authorship). "Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations." Journal of the Association for Consumer Research 7, no. 1 (January 2022): 124–132.
      • January 2022
      • Article

      Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

      By: Erik Stafford
      The contributions of asset selection and incremental leverage to buyout investment performance are more important than typically assumed or estimated to be. Buyout funds select small firms with distinct value characteristics. Public equities with these characteristics...  View Details
      Keywords: Replicating Portfolio; Private Equity; Investment Portfolio
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      Stafford, Erik. "Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting." Review of Financial Studies 35, no. 1 (January 2022): 299–342.
      • July–August 2021
      • Article

      Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

      By: Ryan W. Buell, Ethan Porter and Michael I. Norton
      Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and...  View Details
      Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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      Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
      • March 2021
      • Article

      The Crowd Emotion Amplification Effect

      By: Amit Goldenberg, Erika Weisz, Timothy D. Sweeney, Mina Cikara and James Gross
      How do people go about reading a room or taking the temperature of a crowd? When people catch a brief glimpse of an array of faces, they can only focus their attention on some of the faces. We propose that perceivers preferentially attend to faces exhibiting strong...  View Details
      Keywords: Crowds; Social Cognition; Intergroup Dynamics; Emotions; Perception; Judgments; Analysis
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      Goldenberg, Amit, Erika Weisz, Timothy D. Sweeney, Mina Cikara, and James Gross. "The Crowd Emotion Amplification Effect." Psychological Science 32, no. 3 (March 2021): 437–450.
      • February 2021 (Revised March 2022)
      • Case

      TikTok in 2020: Super App or Supernova?

      By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
      TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...  View Details
      Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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      Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
      • 2021
      • Working Paper

      Harbinger Categories

      By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
      Past spending by a customer is generally a positive signal of future spending at the same retailer. We show that there exist “Harbinger Categories” for which the reverse is true. The more purchases customers make in these categories, the less likely these customers are...  View Details
      Keywords: Churn; Churn Management; Churn/retention; Retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Customer Relationship Management; Consumer Behavior; Retail Industry; United States
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      Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Harbinger Categories." Working Paper, February 2021.
      • December 2020
      • Article

      Consumer Reactance to Promotional Favors

      By: Marco Bertini and Aylin Aydinli
      Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a...  View Details
      Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
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      Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
      • November–December 2020
      • Article

      Lifting the Veil: The Benefits of Cost Transparency

      By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
      Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that...  View Details
      Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
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      Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1033–1201.
      • Article

      Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

      By: J.J. Zlatev and Rogers, T.
      Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves...  View Details
      Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being
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      Zlatev, J.J., and Rogers, T. "Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 74–84.
      • 2020
      • Working Paper

      Income Volatility Increases Financial Impatience

      By: Colin West, A.V. Whillans and Sanford DeVoe
      Using a multi-method approach, we investigate whether income volatility is associated with financial impatience—the preference to receive a small sum of money immediately over a larger sum of money later. We find that experiencing more income volatility—including a...  View Details
      Keywords: Income Volatility; Compensation; Impatience; Time Preferences; Income; Personal Finance; Behavior; Demographics; Policy
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      West, Colin, A.V. Whillans, and Sanford DeVoe. "Income Volatility Increases Financial Impatience." Harvard Business School Working Paper, No. 21-053, October 2020.
      • October 2020
      • Case

      PraDigi Open Learning: Transforming Rural India

      By: John J-H Kim and Malini Sen
      Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in...  View Details
      Keywords: Decision Choices and Conditions; Social Entrepreneurship; Education; Information Technology; Learning; Growth and Development Strategy; Non-Governmental Organizations; Social Issues; Education Industry; India; Asia
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      Kim, John J-H, and Malini Sen. "PraDigi Open Learning: Transforming Rural India." Harvard Business School Case 321-022, October 2020.
      • October 2020
      • Article

      Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

      By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino
      How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload individuals can decrease their service time, up to a point, in order to complete work...  View Details
      Keywords: Healthcare; Knowledge Work; Discretion; Workload; Employees; Health Care and Treatment; Decision Making; Performance Effectiveness; Performance Productivity
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      KC, Diwas S., Bradley R. Staats, Maryam Kouchaki, and Francesca Gino. "Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance." Management Science 66, no. 10 (October 2020).
      • August 2020
      • Article

      Does Spending Money on Others Promote Happiness? A Registered Replication Report

      By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
      Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage...  View Details
      Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
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      Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
      • 2020
      • Working Paper

      The Unexpected Benefits and Underlying Motivations for Communicating COVID-19 Contagion Risks When Rejecting In-Person Social Invitations

      By: T. Schlager, A. Wilson and A.V. Whillans
      Across five studies (N=3,071), we explore the interpersonal consequences of COVID risk communication when rejecting social invitations. In Study 1, people underestimate the benefits and overestimate the costs of rejecting social invitations for risk-related reasons. In...  View Details
      Keywords: COVID; Social Invitations; Interpersonal Perception; Health Pandemics; Risk and Uncertainty; Interpersonal Communication
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      Schlager, T., A. Wilson, and A.V. Whillans. "The Unexpected Benefits and Underlying Motivations for Communicating COVID-19 Contagion Risks When Rejecting In-Person Social Invitations." Harvard Business School Working Paper, No. 21-012, July 2020.
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • Article

      Signing at the Beginning vs at the End Does Not Decrease Dishonesty

      By: Ariella S. Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely
      Honest reporting is essential for society to function well. However, people frequently lie when asked to provide information, such as misrepresenting their income to save money on taxes. A landmark finding published in PNAS (Shu, Mazar, Gino, Ariely, and Bazerman,...  View Details
      Keywords: Morality; Nudge; Policy-making; Replication; Honesty; Moral Sensibility; Behavior; Policy
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      Kristal, Ariella S., A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar, and Dan Ariely. "Signing at the Beginning vs at the End Does Not Decrease Dishonesty." Proceedings of the National Academy of Sciences 117, no. 13 (March 31, 2020).
      • March 24, 2020
      • Article

      Delayed Negative Effects of Prosocial Spending on Happiness

      By: Armin Falk and Thomas Graeber
      Does prosocial behavior promote happiness? We test this longstanding hypothesis in a behavioral experiment that extends the scope of previous research. In our Saving a Life paradigm, every participant either saved one human life in expectation by triggering a targeted...  View Details
      Keywords: Prosocial Behavior; Altruism; Happiness; Well-being; Spending; Behavior
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      Falk, Armin, and Thomas Graeber. "Delayed Negative Effects of Prosocial Spending on Happiness." Proceedings of the National Academy of Sciences 117, no. 12 (March 24, 2020): 6463–6468.
      • March 2020 (Revised March 2020)
      • Case

      GreenLight Fund

      By: Brian Trelstad, Julia Kelley and Mel Martin
      As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to...  View Details
      Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Cincinnati
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      Trelstad, Brian, Julia Kelley, and Mel Martin. "GreenLight Fund." Harvard Business School Case 320-053, March 2020. (Revised March 2020.)
      • Article

      Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being

      By: Elizabeth Dunn, A.V. Whillans, Michael I. Norton and Lara B. Aknin
      Researchers have long been interested in the relationship between income and happiness, but a newer wave of work suggests that how people use their money also matters. We discuss the three primary areas in which psychologists have explored the relationship...  View Details
      Keywords: Wellbeing; Money; Spending; Decision Making; Happiness; Well-being
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      Dunn, Elizabeth, A.V. Whillans, Michael I. Norton, and Lara B. Aknin. "Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being." Advances in Experimental Social Psychology 61 (2020).
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