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- January 2022
- Case
Dating Ring
By: Thomas R. Eisenmann and Lindsay N. Hyde
In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth...
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- October 2021
- Case
Financial Reporting at Mattel
By: Aiyesha Dey, Trung Nguyen, Marshal Herrmann and Julia Kelley
In September 2020, Diana Ferguson was nearing her first Audit Committee meeting as the newly appointed Audit Committee chair of Mattel, Inc. Mattel was just recovering from an accounting scandal which had revealed the company’s poor internal controls and weak board...
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Keywords:
Accounting;
Accounting Audits;
Financial Reporting;
Financial Statements;
Governance;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Compliance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Governing and Advisory Boards;
Lawsuits and Litigation;
Business and Shareholder Relations;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
North and Central America;
United States;
California
- August 2021
- Case
Wymsee
By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of...
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Keywords:
Business Model;
Business Plan;
Business Startups;
Film Entertainment;
Television Entertainment;
Technological Innovation;
Knowledge Acquisition;
Product Positioning;
Opportunities;
Adaptation;
Mobile Technology;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
New York (city, NY)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for...
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Keywords:
Brand Strategy;
Esports;
Video Games;
Corporate Scope;
Positioning;
Ecosystem;
Brands and Branding;
Strategy;
Business Ventures;
Business Startups;
Entrepreneurship;
Ethics;
Sports;
Competitive Strategy;
Value Creation;
Diversification;
Games, Gaming, and Gambling;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Denmark;
Europe
- February 2021
- Case
Walt Disney: Changing the World
By: Robert Simons and Shirley Sun
This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most...
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- February 2021 (Revised February 2021)
- Case
World of Dreams Entertainment Group: Building a Resilient Business
By: Lynda M. Applegate, Sarah Endline and Michael Norris
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...
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- January 2021
- Case
Cinépolis
By: Joshua D. Margolis and Fernanda Miguel
Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain...
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Keywords:
Movies;
Entertainment;
Corruption;
Risk Assessment;
Communication Strategy;
Crime and Corruption;
Decision Making;
Film Entertainment;
Ethics;
Leadership;
Risk Management;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Mexico;
Latin America;
North and Central America
- October 2020
- Case
John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
By: James K. Sebenius and Alex Green
In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...
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- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...
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Keywords:
Entertainment;
Television;
Superstars;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Television Entertainment;
Entrepreneurship;
Joint Ventures;
Innovation and Invention;
Marketing;
Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
- September 2020
- Case
Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis
By: Boris Groysberg and Michael Norris
In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...
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- September 2020
- Case
Summit Partners: Independent Vetcare
By: Victoria Ivashina and Terrence Shu
This case follows Summit Partners, a leading growth equity firm, as it evaluates an investment opportunity in IVC, a veterinary care group in the U.K. market. The case allows students to articulate and evaluate the investment thesis of this transaction. Additionally,...
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- July 2020 (Revised November 2020)
- Case
Pricing at Netflix
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...
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Keywords:
Pricing;
Marketing;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Price;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Technology;
Internet;
Online Technology;
Technology Platform;
Customers;
Customer Satisfaction;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
North and Central America;
United States
- June 2020
- Case
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
By: Anita Elberse and Lizzy Woodham
Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...
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- May 2020 (Revised November 2021)
- Supplement
Valuing Peloton
Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic...
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- May 2020 (Revised October 2021)
- Case
Valuing Peloton
Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%....
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- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...
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Keywords:
Strategy For Multi-business Firm;
Business Models;
Growth;
Theme Parks;
Disney;
Disney Parks;
Licensing;
Royalties;
Two-part Tariffs;
Oriental Land Co.;
Tokyo Disneyland;
Tokyo DisneySea;
Tokyo Disney Resort;
Tokyo Disney;
Growth Strategy;
Hotels;
Hotel Industry;
Partnership;
Development;
Attractions;
Rides;
Urayasu;
Kagami;
Congestion;
Pricing;
Amusement Parks;
Amusement Park Industry;
Brand;
Branding;
History;
OLC;
Corporate Strategy;
Competitive Strategy;
Business History;
Price;
Retention;
Growth and Development;
Growth and Development Strategy;
Brands and Branding;
Agreements and Arrangements;
Contracts;
Operations;
Vertical Integration;
Problems and Challenges;
Partners and Partnerships;
Business Strategy;
Expansion;
Rail Transportation;
Transportation Networks;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Asia;
Japan;
Tokyo;
United States
- March 2020
- Case
Hotstar
By: Krishna G. Palepu and Kairavi Dey
Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages...
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- January 2020 (Revised July 2020)
- Supplement
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses...
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Keywords:
Market Entry;
Growth Strategy;
Profit Vs. Growth;
Subscription Business;
Cash Burn;
Data Analytics;
Get-big-fast;
Buyer Power;
Strategy Implementation;
Movie Industry;
Racing;
Business Strategy;
Value Creation;
Consolidation;
Cash Flow;
Growth Management;
Business Startups;
Entrepreneurship;
Disruptive Innovation;
Mobile Technology;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
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Keywords:
Social Media;
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Market Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Online Technology;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
- November 2019
- Teaching Note
Actera Group: Investing in Mars Cinema Group (A) and (B)
By: Victoria Ivashina and Jeffrey Boyar
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,...
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