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  • December 2023
  • Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi
To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that...  View Details
Keywords: Consumer Behavior; Decision Choices and Conditions
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  • 2023
  • Working Paper

The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through
By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In...  View Details
Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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  • 2023
  • Working Paper

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine...  View Details
Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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  • September 2023
  • Article

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic
By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Martin McKee, David Stuckler, Michael Becher, Sylvain Brouard and Martial Foucault
We study the impact of public health messages on intentions to vaccinate and vaccination uptakes, especially among hesitant groups. We performed an experiment comparing the effects of egoistic and altruistic messages on COVID-19 vaccine intentions and behaviour. We...  View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
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  • Fall 2023
  • Article

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...  View Details
Keywords: Copyright Infringement; Field Experiment; Copyright; Lawfulness
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  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...  View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • 2023
  • Working Paper

Much Ado About Nothing? Overreaction to Random Regulatory Audits
By: Samuel Antill and Joseph Kalmenovitz
Regulators often audit firms to detect non-compliance. Exploiting a natural experiment in the lobbying industry, we show that firms overreact to audits and this response distorts prices and reduces welfare. Each year, federal regulators audit a random sample of...  View Details
Keywords: Governance Compliance; Governing Rules, Regulations, and Reforms; Price
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  • July 2023
  • Article

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it....  View Details
Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving
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  • July 2023
  • Article

Design and Analysis of Switchback Experiments
By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted...  View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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  • July 2023
  • Article

Impacts of Electricity Quality Improvements: Experimental Evidence on Infrastructure Investments
By: Robyn C. Meeks, Arstan Omuraliev, Ruslan Isaev and Zhenxuan Wang
Hundreds of millions of households depend on electricity grid connections providing low quality and unreliable services. Understanding the impacts of and consumer response to electricity quality improvements is important for development and the environment. We...  View Details
Keywords: Infrastructure; Energy; Quality; Kyrgyzstan
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  • July 2023
  • Article

So, Who Likes You? Evidence from a Randomized Field Experiment
By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by...  View Details
Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...  View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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  • June 2023
  • Article

Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures
By: Jung Ho Choi, Joseph Pacelli, Kristina M. Rennekamp and Sorabh Tomar
We examine how information about the diversity of a potential employer's workforce affects individuals’ job-seeking behavior. We embed a field experiment in job recommendation emails from a leading career advice agency in the U.S. The experimental treatment involves...  View Details
Keywords: Diversity; Job Search; Employees; Corporate Disclosure
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  • June 2023
  • Article

The Salary Taboo: Privacy Norms and the Diffusion of Information
By: Zoë Cullen and Ricardo Perez-Truglia
The limited diffusion of salary information has implications for labor markets, such as wage discrimination policies and collective bargaining. Access to salary information is believed to be limited and unequal, but there is little direct evidence on the sources of...  View Details
Keywords: Search Costs; Privacy; Norms; Compensation; Financial Industry; Field Experiment; Knowledge Dissemination; Equality and Inequality; Gender; Compensation and Benefits; Societal Protocols
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  • 2023
  • Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure...  View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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  • May–June 2023
  • Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from...  View Details
Keywords: Advertising; Digital Marketing; Outcome or Result
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  • April 2023
  • Article

A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility
By: Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman and Angela L. Duckworth
Research suggests that breaking overarching goals into more granular subgoals is beneficial for goal progress. However, making goals more granular often involves reducing the flexibility provided to complete them, and recent work shows that flexibility can also be...  View Details
Keywords: Goals and Objectives; Outcome or Result; Performance Improvement
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  • April 2023
  • Article

Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below
By: Ting Zhang, Dan Wang and Adam D. Galinsky
Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which...  View Details
Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development
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  • April, 2023
  • Article

Reducing Information Barriers to Solar Adoption: Experimental Evidence from India
By: Meera Mahadevan, Robyn C. Meeks and Takashi Yamano
Off-grid solar technologies hold promise for unelectrified and low-quality electricity settings; however, their adoption remains low. Important barriers to adoption, such as incomplete information remain relatively unexplored in developing countries. In collaboration...  View Details
Keywords: Technology Adoption; Renewable Energy; Knowledge Sharing; Developing Countries and Economies; India
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  • February 2023
  • Article

Increasing the Demand for Workers with a Criminal Record
By: Zoë Cullen, Will Dobbie and Mitchell Hoffman
State and local policies increasingly restrict employers’ access to criminal records, but without addressing the underlying reasons that employers may conduct criminal background checks. Employers may thus still want to ask about a job applicant’s criminal record...  View Details
Keywords: Criminal Record; Hiring; Background Checks; Recruitment; Insurance
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