Show Results For
-
All HBS Web
(2,574)
- Faculty Publications (470)
Show Results For
-
All HBS Web
(2,574)
- Faculty Publications (470)
- Article
Energy Conservation Policies for Builders' Purchases of Domestic Appliances
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
- April 1977
- Article
Purchasing Power Gains on Debt: The Effect of Expected and Unexpected Inflation
- Forthcoming
- Article
Canary Categories
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Teaching Interest
Demystifying Family Businesses
This course is primarily designed for students who are pursuing a career in family run businesses, family owned businesses, investment roles in family offices, or students that might invest in or wholly purchase a family owned business through a private equity firm,... View Details
- Forthcoming
- Article
Information Spillovers in Experience Goods Competition
- Research Summary
Overview
Navid has worked with different organizations across various industries, from the Federal Reserve to medical device manufacturers, heavy construction equipment sellers, and B2B software providers, to assemble proprietary datasets in studying organizational buying.... View Details
- Research Summary
Overview
- Research Summary
Overview
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