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      • Faculty Publications  (182)

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      Book publishing industry
      How can I find industry and market reports & statistics on book publishing? For Industry & Market Research: IBISWorld: Market research...
      Note on the Book Publishing Industry in 1984
      → Search All HBS Web
      • 2020
      • Working Paper

      How History Shaped the Innovator's Dilemma

      By: Tom Nicholas
      In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of...  View Details
      Keywords: Clayton Christensen; Research; Impact
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      Nicholas, Tom. "How History Shaped the Innovator's Dilemma." Harvard Business School Working Paper, No. 21-014, July 2020. (Revised August 2020.)
      • June 2020 (Revised October 2020)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands And Branding; Media; Marketing; Marketing Strategy; Organizational Change And Adaptation; Strategy; Media And Broadcasting industry; Food And Beverage industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.)
      • May 18, 2020
      • Article

      Media Bias? But Not What You Think It Is

      By: Frank V. Cespedes
      The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which...  View Details
      Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics
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      Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).
      • September 2019 (Revised September 2019)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
      In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; Entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information publishing; News; Newspapers; Innovation And Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And Exit; Market Platforms; Two-sided Platforms; Marketplace Matching; industry Growth; industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising industry; Communications industry; Entertainment And Recreation industry; Information industry; Information Technology industry; Journalism And News industry; Media And Broadcasting industry; Service industry; Technology industry; Telecommunications industry; Video Game industry; United States; California; Sunnyvale; Russia
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      Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
      • 2019
      • White Paper

      Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

      By: George Serafeim, T. Robert Zochowski and Jennifer Downing
      Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...  View Details
      Keywords: Impact-weighted Accounts; Iwai; Background; Economic Systems; Economy; Corporate Social Responsibility And Impact; Measurement And Metrics; Financial Statements
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      Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
      • 2019
      • Working Paper

      The Comprehensive Effects of a Digital Paywall Sales Strategy

      By: Doug J. Chung, Ho Kim and Reo Song
      This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription...  View Details
      Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; publishing industry
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      Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
      • April 2019 (Revised October 2019)
      • Case

      Sanjeev Kapoor: The Recipe for Success

      By: Boris Groysberg and Mahima Rao-Kachroo
      India's most recognized celebrity chef Sanjeev Kapoor has been an integral part of the country's food industry since 1993. As a celebrity chef, Kapoor enjoyed a 17-year run of his hit TV cooking show “Khana Khazana,” published more than 100 cookbook titles in multiple...  View Details
      Keywords: Advertising; Business Ventures; Change; Decision Making; Entrepreneurship; Food; Leadership; Management; Markets; Media; Organizations; Ownership; Problems And Challenges; Quality; Relationships; Technology; Food And Beverage industry; India; South Asia
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      Groysberg, Boris, and Mahima Rao-Kachroo. "Sanjeev Kapoor: The Recipe for Success." Harvard Business School Case 419-076, April 2019. (Revised October 2019.)
      • March 2019
      • Case

      Wattpad

      By: John Deighton and Leora Kornfeld
      How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers...  View Details
      Keywords: Platform Businesses; Creative Industries; publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Market Platforms; Information Technology; Intellectual Property; publishing industry; Entertainment And Recreation industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
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      Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
      • December 2018
      • Teaching Note

      Revenue Recognition at HBP

      By: Siko Sikochi and Paul Healy
      In early 2014, Corporate Learning, one of three business units at Harvard Business Publishing (HBP), was in the process of revamping its flagship product, Harvard Manage-Mentor (HMM) from version 11.0 (HMM11) to version 12.0 (HMM12). The revamped software would be...  View Details
      Keywords: Accrual Accounting; Budgets And Budgeting; Revenue Recognition; Financial Reporting; publishing industry; Education industry; United States
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      Sikochi, Siko, and Paul Healy. "Revenue Recognition at HBP." Harvard Business School Teaching Note 119-015, December 2018.
      • December 2018
      • Background Note

      Making UK Energy Smarter

      By: John R. Wells and Benjamin Weinstock
      This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas...  View Details
      Keywords: Energy Policy; Regulation; Energy Markets; Subsidies; Oligopolistic Competition; Barriers To Entry; Wholesale; Electric Vehicle; Batteries; Energy Storage; Competition Policy; Energy; Policy; Renewable Energy; Governing Rules, Regulations, And Reforms; Vertical Integration; Competition; Market Entry And Exit; Disruption; Energy industry; United Kingdom
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      Wells, John R., and Benjamin Weinstock. "Making UK Energy Smarter." Harvard Business School Background Note 719-438, December 2018.
      • 2018
      • Book

      Varieties of Green Business: Industries, Nations and Time

      By: G. Jones
      Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides...  View Details
      Keywords: Green Business; Sustainability; Business History; Eco-tourism; Organic Wine; Organic Food; Waste Management; Sustainable Finance; Ethics; Finance; History; Entrepreneurship; Accommodations industry; Agriculture And Agribusiness industry; Banking industry; Energy industry; Food And Beverage industry; Green Technology industry; Tourism industry; Europe; Asia; Latin America; North And Central America; New Zealand
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      Jones, G. Varieties of Green Business: Industries, Nations and Time. Northamption, MA: Edward Elgar Publishing, 2018.
      • August 2018 (Revised July 2020)
      • Case

      Revenue Recognition at HBP

      By: Paul Healy and Siko Sikochi
      In early 2014, Paul Bills, CFO of Harvard Business Publishing (HBP), sat down with David Wan, the company’s CEO, to discuss budget preparations for the coming year. Bills noted that the performance of Corporate Learning, one of HBP’s three business units, would be...  View Details
      Keywords: Accrual Accounting; Budgets And Budgeting; Revenue Recognition; Financial Reporting; publishing industry; Education industry; United States
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      Healy, Paul, and Siko Sikochi. "Revenue Recognition at HBP." Harvard Business School Case 119-029, August 2018. (Revised July 2020.)
      • May 2018 (Revised September 2018)
      • Case

      BuzzFeed—What Future for Native Advertising and Branded Content?

      By: Felix Oberholzer-Gee
      Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.  View Details
      Keywords: Information publishing; Online Technology; Online Advertising; Problems And Challenges; Business Model; Strategy; publishing industry; Technology industry; United States
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      Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
      • February 2018
      • Article

      Patent Publication and the Market for Ideas

      By: Deepak Hegde and Hong Luo
      In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be published 18 months...  View Details
      Keywords: Licensing; Patent Publication; Invention Disclosure; Patents; Information publishing; Innovation And Invention; Knowledge Dissemination
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      Hegde, Deepak, and Hong Luo. "Patent Publication and the Market for Ideas." Management Science 64, no. 2 (February 2018): 652–672.
      • November 2017
      • Teaching Note

      Facebook Fake News in the Post-Truth World

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; Entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information publishing; News; Newspapers; Innovation And Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And Exit; Market Platforms; Two-sided Platforms; Marketplace Matching; industry Growth; industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising industry; Communications industry; Entertainment And Recreation industry; Information industry; Information Technology industry; Journalism And News industry; Media And Broadcasting industry; Service industry; Technology industry; Telecommunications industry; Video Game industry; United States; California; Sunnyvale; Russia
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      Wells, John R., and Gabriel Ellsworth. "Facebook Fake News in the Post-Truth World." Harvard Business School Teaching Note 718-456, November 2017.
      • November 2017
      • Teaching Note

      Amazon.com, 2016

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...  View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; Amazonfresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms And Management; Taxation; Business History; Human Resources; Resignation And Termination; Books; Human Capital; Working Conditions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; industry Growth; industry Structures; Media; Distribution; Distribution Channels; Order Taking And Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-life Balance; Problems And Challenges; Labor And Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus And Relationships; Customer Value And Value Chain; Retail industry; Advertising industry; Distribution industry; Electronics industry; Entertainment And Recreation industry; Information Technology industry; Manufacturing industry; Motion Pictures And Video industry; Music industry; publishing industry; Shipping industry; Technology industry; Video Game industry; Web Services industry; United States; Washington (state, Us); Seattle
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      Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
      • May 2017
      • Article

      The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence

      By: Shane Greenstein
      The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale...  View Details
      Keywords: Digital; Britannica; Diseconomies; Encyclopedias; Software; Books; Competition; publishing industry
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      Greenstein, Shane. "The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence." Strategic Management Journal 38, no. 5 (May 2017): 995–1017.
      • March 2017 (Revised September 2017)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells and Carole A. Winkler
      In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; Entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information publishing; News; Newspapers; Innovation And Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And Exit; Market Platforms; Two-sided Platforms; Marketplace Matching; industry Growth; industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising industry; Communications industry; Entertainment And Recreation industry; Information industry; Information Technology industry; Journalism And News industry; Media And Broadcasting industry; Service industry; Technology industry; Telecommunications industry; Video Game industry; United States; California; Sunnyvale; Russia
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      Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
      • November 2016
      • Case

      QuintilesIMS: Biosimilar Marketing in England

      By: John A. Quelch and Emily C. Boudreau
      QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...  View Details
      Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care And Treatment; Biotechnology industry; England
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      Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
      • 2018
      • Working Paper

      Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

      By: Das Narayandas and Mihnea C. Moldoveanu
      Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,...  View Details
      Keywords: Executive Education; Online Technology; Disruption; Management Skills; Leadership Development
      Citation
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      Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)
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      Book publishing industry
      How can I find industry and market reports & statistics on book publishing? For Industry & Market Research: IBISWorld: Market research...
      Note on the Book Publishing Industry in 1984
      → Search All HBS Web
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