Filter Results
:
(29)
Show Results For
- All HBS Web (29)
- Faculty Publications (9)
Show Results For
- All HBS Web (29)
- Faculty Publications (9)
Page 1 of
29
Results
→
- Research Summary
Corporate Diplomacy
Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential...
View Details
- 23 Oct 2019
- News
Negotiators Share Lessons from High-Stakes Global Diplomacy
Madeleine Albright was interviewed for the American Secretaries of State Project, a collaboration among faculty members at HBS, Harvard Kennedy School, and Harvard Law School designed to extract lessons in negotiation and diplomacy for...
View Details
Keywords:
University Collaborations
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from...
View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- October 2018 (Revised July 2019)
- Technical Note
The Brand Management of Places
By: E. Ofek and Nathaniel Schwalb
The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to...
View Details
Keywords:
Place Brand;
Destination Brand;
Nation Brand;
Public Diplomacy;
Brands and Branding;
Management;
Perception;
Public Opinion
Ofek, E., and Nathaniel Schwalb. "The Brand Management of Places." Harvard Business School Technical Note 519-007, October 2018. (Revised July 2019.)
- 2016
- Working Paper
Henry Kissinger's Negotiation Campaign to End the Vietnam War
By: James K. Sebenius and Eugene B. Kogan
President Richard M. Nixon was elected in 1968 with the widespread expectation that he would bring about an end to the costly and unpopular war in Vietnam. The task largely fell to National Security Adviser Henry Kissinger. When the negotiations began, North Vietnam...
View Details
Keywords:
Kissinger;
Negotiation;
Negotiation Campaign;
Bargaining;
Diplomacy;
Coercive Diplomacy;
Multiparty Negotiations;
Dispute Resolution;
Mediation;
Negotiation Process;
War;
Negotiation Types;
International Relations;
Negotiation Deal;
Viet Nam;
United States
Sebenius, James K., and Eugene B. Kogan. "Henry Kissinger's Negotiation Campaign to End the Vietnam War." Harvard Business School Working Paper, No. 17-053, December 2016.
- November 2018 (Revised February 2019)
- Case
Israel at 70: Is it Possible to (re)Brand a Country?
By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry...
View Details
Keywords:
Branding;
Brand Management Of Places;
Nation Branding;
Brand Positioning;
Public Diplomacy;
Marketing Communication;
Brands and Branding;
Marketing Communications;
Perception;
Change;
Israel
Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from...
View Details
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing...
View Details
Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
- 11 Mar 2015
- HBS Seminar
Ernest Wilson, University of Southern California, Annenberg School
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
How did he do these deals? What strategies and tactics worked and what failed? Why and under what conditions? What ethical challenges does this approach present? Is there an underlying logic and method to his approach that, well beyond the View Details
Keywords:
Sean Silverthorne
Omar I. Asensio
Omar I. Asensio is a Visiting Fellow with the Institute for the Study of Business in Global Society (BiGS) at the Harvard Business School. He is an Associate Professor and Director of the Data Science & Policy Lab at the Georgia Institute of... View Details
- 2020
- Article
Remaking the Imperial Presidency: The Mayaguez Incident of 1975 and the Contradictions of Credibility
By: Mattias Fibiger
This article argues that the Mayaguez incident of 1975 was a missed opportunity to establish a more democratic American foreign policy. President Gerald Ford managed the crisis with an eye toward domestic and international credibility. But his conception of credibility...
View Details
Keywords:
Foreign Policy;
Presidency;
Ford Administration;
Government and Politics;
History;
Crisis Management;
United States
Fibiger, Mattias. "Remaking the Imperial Presidency: The Mayaguez Incident of 1975 and the Contradictions of Credibility." Diplomacy & Statecraft 31, no. 1 (2020): 118–142.
- 04 Sep 2012
- Working Paper Summaries
Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges
Keywords:
by James Sebenius
- 09 Sep 2009
- First Look
First Look: September 9
between free and a positive price. In this piece, I offer a series of specific examples of resources offered without charge, for a positive price, or for a flat fee ("all-you-can-eat"). I conclude by assessing the characteristics that shape pricing structure...
View Details
Keywords:
Martha Lagace
- Web
Find Answers - MBA
universities? Yes. HBS students are able to cross register at Sloan School of Business at MIT, Fletcher school of Law and Diplomacy at Tufts University, and any of the other Harvard University graduate programs. During your second year...
View Details
- Web
Named Fellowship Funds - Alumni
and will support students who are from the Middle East and North Africa. Mariam focuses on cultural preservation and educational outreach as cofounder of the Citizens Archive, and she oversees a grant from the US Department of State for cultural View Details
- 03 Oct 2018
- Blog Post
HBS Lingo 101
day or class they will be cold-called in! This has become such a cornerstone of the HBS experience that there is now a Cold Call Podcast. CONFERENCE: HBS hosts around 25 conferences annually; they are open to the public and organized by...
View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
lens of their research. Deepak Malhotra The US response to events in the Middle East and North Africa needs to be guided by three key tenets of effective diplomacy. First, diplomacy needs to consider our enemies tomorrow, not just our...
View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns. Longstanding societal scrutiny...
View Details
Keywords:
Dina Gerdeman
- 09 Mar 2010
- First Look
First Look: March 9
run as a public utility. The Panamanian government, in contrast, has run the Canal as a for-profit corporation, increasing safety and decreasing costs along the way. Maurer and Yu's nuanced analysis of the contribution of the United...
View Details
Keywords:
Martha Lagace