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      • Faculty Publications  (42)

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      Building Capabilities for Experimentation, Learning, and Prototyping
      Managing Experimentation, Prototyping and Learning in R&D/Innovation
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      • March 2020
      • Case

      SRS and the Defense Innovation Unit: Rethinking Procurement

      By: Paul A. Gompers and David Lane
      SRS and the Defense Innovation Unit (DIU) follows the process by which SRS, a lean maker of remotely-operated submersible vehicles, navigates the DIU’s acquisition process. Set up in 2015 to speed the U.S. military’s access to promising commercial technologies, the DIU...  View Details
      Keywords: Procurement; Defense Innovation Unit; Business Startups; Acquisition; Technological Innovation; Investment; Commercialization; United States
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      Gompers, Paul A., and David Lane. "SRS and the Defense Innovation Unit: Rethinking Procurement." Harvard Business School Case 220-047, March 2020.
      • 2018
      • Article

      Prior Ties and the Limits of Peer Effects on Startup Team Performance

      By: Sharique Hasan and Rembrand Koning
      We conduct a field experiment at an entrepreneurship bootcamp to investigate whether interaction with proximate peers shapes a nascent startup team's performance. We find that teams whose members lack prior ties to others at the bootcamp experience peer effects that...  View Details
      Keywords: Field Experiment; Peer Effects; Office Space; Knowledge Spillovers; Accelerators; Entrepreneurship; Knowledge Sharing; Performance; Technology Industry; India
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      Hasan, Sharique, and Rembrand Koning. "Prior Ties and the Limits of Peer Effects on Startup Team Performance." Strategic Management Journal 40, no. 9 (September 2019): 1394–1416.
      • 2020
      • Working Paper

      Magnetic Resonance Imaging: Case Histories of Significant Medical Advances

      By: Srikant M. Datar, Amar Bhidé and Katherine Stebbins
      We describe how and why Magnetic Resource Imaging (MRI) came to complement—and partially replace—computed tomography (CT) imaging of soft tissue. Specifically we chronicle: 1) the development of foundational techniques and prototypes (through the 1970s); 2) how U.S....  View Details
      Keywords: Health Care And Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation And Invention; Innovation And Invention; Governing Rules, Regulations, And Reforms
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      Datar, Srikant M., Amar Bhidé, and Katherine Stebbins. "Magnetic Resonance Imaging: Case Histories of Significant Medical Advances." Harvard Business School Working Paper, No. 20-001, July 2019. (Revised July 2020.)
      • November 2018 (Revised August 2020)
      • Case

      The Reinvention of Kodak

      By: Ryan Raffaelli and Christine Snively
      The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry...  View Details
      Keywords: Ceo; Leadership; Asset Management; Transformation; Organizational Change And Adaptation; Competitive Strategy
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      Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
      • September 2018
      • Article

      An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

      By: Budhaditya Gupta and Stefan Thomke
      Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this...  View Details
      Keywords: Product Development; India; Product Development; Emerging Markets; Situation Or Environment; Medical Devices And Supplies Industry; India
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      Gupta, Budhaditya, and Stefan Thomke. "An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India." R&D Management 48, no. 4 (September 2018): 485–501.
      • August 2017 (Revised August 2018)
      • Case

      Busbud: Building a Data Company

      By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
      The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...  View Details
      Keywords: Data Science; Data And Data Sets; Business Startups; Knowledge Acquisition; Customers; Measurement And Metrics; Transportation Industry
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      Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
      • April 2017
      • Case

      Luminopia: Improving Treatment for Visual Disorders

      By: Doug J. Chung and Sarah Mehta
      Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had...  View Details
      Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices And Supplies Industry; Cambridge; Massachusetts; United States
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      Chung, Doug J., and Sarah Mehta. "Luminopia: Improving Treatment for Visual Disorders." Harvard Business School Case 517-065, April 2017.
      • November 2016 (Revised April 2018)
      • Case

      reMarkable: e-Writing the Future

      By: Elie Ofek and Curtis Hsu
      Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like...  View Details
      Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Strategy; Marketing Plan; Target Market; Product Development; Digital Devices; Consumer Electronics; Forecasting; Technology; Marketing Strategy; Innovation And Management; Marketing Channels; Entrepreneurship; Forecasting And Prediction; Product Marketing; Product Development; Electronics Industry
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      Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
      • November 2016 (Revised May 2017)
      • Case

      Hyperloop One

      By: William A. Sahlman, Ramana Nanda, Robert White, Allison Ciechanover and Jeff Huizinga
      This case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he...  View Details
      Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Transportation; Startup; Entrepreneurship; Business Startups; Finance; Transportation; Product Development; Innovation And Invention; Transportation Industry
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      Sahlman, William A., Ramana Nanda, Robert White, Allison Ciechanover, and Jeff Huizinga. "Hyperloop One." Harvard Business School Case 817-027, November 2016. (Revised May 2017.)
      • November 2016 (Revised October 2018)
      • Case

      Formlabs: Selling a New 3D Printer

      By: Frank V. Cespedes, Olivia Hull and Amram Migdal
      Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and...  View Details
      Keywords: 3d Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; prototyping; Entrepreneurship; Product Launch; Hardware; Business Startups; Customers; Technological Innovation; Growth And Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand And Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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      Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
      • May 2016 (Revised April 2018)
      • Case

      Building the Digital Manufacturing Enterprise of the Future at Siemens

      By: Willy Shih
      This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...  View Details
      Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery And Machining; Information Technology; Technology Platform; Technological Innovation; Production; Supply Chain; Life Cycle; Software; Technology Networks; Manufacturing Industry; Germany
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      Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
      • September 2015 (Revised March 2017)
      • Technical Note

      FIELD Global Immersion: Developing Customer Empathy

      By: Jill Avery
      The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...  View Details
      Keywords: Marketing; Market Research; Design Thinking; Customer Behavior; Consumer Behavior; Ethnography; Interviews; Surveys; A/b Testing; Experimentation; Marketing; Customer Focus And Relationships; Consumer Behavior; Demand And Consumers
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      Avery, Jill. "FIELD Global Immersion: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2017.)
      • July 2015
      • Case

      Uncharted Play (A)

      By: Shikhar Ghosh and Ali Huberlie
      The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...  View Details
      Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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      Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
      • March 2015
      • Case

      BOLT: Seed Venture Capital Firm

      By: William A. Sahlman and Robert F. White
      BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

      In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web...  View Details
      Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Strategy; Venture Capital; Accelerator; Entrepreneurship; Finance; Venture Capital; Software; Hardware; Strategy
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      Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
      • June 2014
      • Teaching Note

      Lit Motors

      By: Thomas Eisenmann
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
      • 2013
      • Book

      Managing Startups: Best Blog Posts

      By: Tom Eisenmann
      Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided...  View Details
      Keywords: Lean Startup; Startup; prototyping; Mvp; Minimum Viable Product; Freemium; Saas; A/b Testing; Business Model
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      Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
      • 2013
      • Article

      The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities

      By: Michael Beer
      Organizations underperform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP)...  View Details
      Keywords: Organization Alignment; Dynamic Capabilities; Organization Design; Organizational Prototyping; Organizational Silence; Organizational Learning; Organizational Change And Adaptation; Strategic Planning; Organizational Design
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      Beer, Michael. "The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities." Journal of Organization Design 2, no. 1 (2013).
      • January 2013 (Revised February 2013)
      • Case

      EverTrue: Mobile Technology Development (A)

      By: William R. Kerr and Alexis Brownell
      Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown...  View Details
      Keywords: Entrepreneurship; Start-up; Mobile App; Odesk; Outsourcing; Cto; Minimum Viable Product; App Development; Intellectual Property; Globalization; Business Startups; Decisions; Entrepreneurship; Mobile Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
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      Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
      • January 2013
      • Supplement

      EverTrue: Mobile Technology Development (B)

      By: William R. Kerr and Alexis Brownell
      Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University...  View Details
      Keywords: Entrepreneurship; Start-up; Mobile App; Cto; Hiring; Scaling; Business Startups; Decisions; Entrepreneurship; Growth And Development; Mobile Technology; Technology Industry; Massachusetts; Boston
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      Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (B)." Harvard Business School Supplement 813-123, January 2013.
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
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