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  • All HBS Web  (575)
    • Faculty Publications  (22)

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    • All HBS Web  (575)
      • Faculty Publications  (22)

      Promotional Favors Remove Promotional Favors →

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      Consumer Reactance to Promotional Favors
      The Gender Gap in Self-Promotion
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      • January 2021
      • Article

      Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis

      By: Karen Huang, Regan Bernhard, Netta Barak-Corren, Max Bazerman and Joshua D. Greene
      The COVID-19 crisis has forced healthcare professionals to make tragic decisions concerning which patients to save. Furthermore, the COVID-19 crisis has foregrounded the influence of self-serving bias in debates on how to allocate scarce resources. A utilitarian...  View Details
      Keywords: Self-serving Bias; Procedural Justice; Bioethics; Covid-19; Fairness; Health Pandemics; Resource Allocation; Decision Making
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      Huang, Karen, Regan Bernhard, Netta Barak-Corren, Max Bazerman, and Joshua D. Greene. "Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis." Judgment and Decision Making 16, no. 1 (January 2021): 1–19.
      • December 2020
      • Article

      Consumer Reactance to Promotional Favors

      By: Marco Bertini and Aylin Aydinli
      Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a...  View Details
      Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
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      Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
      • July 2020 (Revised March 2021)
      • Case

      Board Diversity at Amazon (A)

      By: Aiyesha Dey and Anu Atluru
      The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a...  View Details
      Keywords: Board Of Directors; Boards; Governing and Advisory Boards; Diversity; Gender; Race; United States
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      Dey, Aiyesha, and Anu Atluru. "Board Diversity at Amazon (A)." Harvard Business School Case 121-012, July 2020. (Revised March 2021.)
      • 2020
      • Working Paper

      Iterative Coordination and Innovation

      By: Sourobh Ghosh and Andy Wu
      Agile management practices from the software industry continue to transform the way organizations innovate across industries, yet they remain understudied in the organizations literature. We investigate the widespread Agile practice of iterative coordination: frequent...  View Details
      Keywords: Innovation; Goals; Specialization; Coordination; Field Experiment; Software Development; Organizations; Collaborative Innovation and Invention; Goals and Objectives; Integration; Software
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      Ghosh, Sourobh, and Andy Wu. "Iterative Coordination and Innovation." Harvard Business School Working Paper, No. 20-121, January 2020.
      • November 26, 2019
      • Article

      Veil-of-Ignorance Reasoning Favors the Greater Good

      By: Karen Huang, Joshua D. Greene and Max Bazerman
      The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...  View Details
      Keywords: Policy Making; Procedural Justice; Ethics; Decision Making; Policy; Fairness
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      Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Proceedings of the National Academy of Sciences 116, no. 48 (November 26, 2019).
      • 2019
      • Working Paper

      The Gender Gap in Self-Promotion

      By: Christine L Exley and Judd B. Kessler
      In applications, interviews, performance reviews, and many other environments, individuals are explicitly asked or implicitly invited to assess their own performance. In a series of experiments, we find that women rate their performance less favorably than equally...  View Details
      Keywords: Self-promotion; Performance Evaluation; Gender
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      Exley, Christine L., and Judd B. Kessler. "The Gender Gap in Self-Promotion." NBER Working Paper Series, No. 26345, October 2019. (Revised December 2019.)
      • 2019
      • Working Paper

      Veil-of-Ignorance Reasoning Favors the Greater Good

      By: Karen Huang, Joshua D. Greene and Max Bazerman
      The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...  View Details
      Keywords: Policy-making; Procedural Justice; Ethics; Decision Making; Fairness
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      Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Working Paper, October 2019.
      • Article

      Reverse the Curse of the Top-5

      By: Robert S. Kaplan
      The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and...  View Details
      Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research
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      Kaplan, Robert S. "Reverse the Curse of the Top-5." Accounting Horizons 33, no. 2 (June 2019): 17–24.
      • 2018
      • Working Paper

      Reverse the Curse of the Top-5

      By: Robert S. Kaplan
      The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and...  View Details
      Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research
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      Kaplan, Robert S. "Reverse the Curse of the Top-5." Harvard Business School Working Paper, No. 19-052, October 2018.
      • 2020
      • Working Paper

      Using a 360-Degree Assessment System to Promote Core Values: A Field Experiment in a Retail Chain

      By: Carolyn Deller, Susanna Gallani and Tatiana Sandino
      We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The retail chain’s managing director intended to encourage store managers, whose compensation was based on high-powered incentives linked to...  View Details
      Keywords: 360-degree Assessments; Corporate Values; Organizational Identity; Implicit Incentives; Multitasking; Goal Clarity; Field Experiment; Values; Performance Evaluation; Values and Beliefs; Organizational Culture; Goals and Objectives
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      Deller, Carolyn, Susanna Gallani, and Tatiana Sandino. "Using a 360-Degree Assessment System to Promote Core Values: A Field Experiment in a Retail Chain." Harvard Business School Working Paper, No. 18-069, January 2018. (Revised October 2020.)
      • 2018
      • Chapter

      Organizational Remedies for Discrimination

      By: R. Ely and A. Feldberg
      Laws now exist to protect employees from blatant forms of discrimination in hiring and promotion, but workplace discrimination persists in latent forms. These “second-generation” forms of bias arise in workplace structures, practices, and patterns of interaction that...  View Details
      Keywords: Discrimination; Prejudice and Bias; Equality and Inequality
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      Ely, R., and A. Feldberg. "Organizational Remedies for Discrimination." In The Oxford Handbook of Workplace Discrimination, edited by Adrienne J. Colella and Eden B. King, 387–410. New York: Oxford University Press, 2018.
      • Article

      Statistical Physics of Human Cooperation

      By: Matjaž Perc, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti and Attila Szolnoki
      Extensive cooperation among unrelated individuals is unique to humans, who often sacrifice personal benefits for the common good and work together to achieve what they are unable to execute alone. The evolutionary success of our species is indeed due, to a large...  View Details
      Keywords: Human Cooperation; Evolutionary Game Theory; Public Goods; Reward; Punishment; Tolerance; Self-organization; Pattern Formation; Cooperation; Behavior; Game Theory
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      Perc, Matjaž, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti, and Attila Szolnoki. "Statistical Physics of Human Cooperation." Physics Reports 687 (May 8, 2017): 1–51.
      • January 2016 (Revised February 2016)
      • Case

      Citizens United and Corporate Speech

      By: David Moss and Marc Campasano
      The story of Citizens United began in late 2007, as leading members of the Republican and Democratic parties were preparing for the 2008 presidential primaries. Democrats expected a three-way contest in their party between Senator Barack Obama of Illinois, Senator (and...  View Details
      Keywords: Rights; Internet; Political Elections; Lawsuits and Litigation; Business and Government Relations
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      Moss, David, and Marc Campasano. "Citizens United and Corporate Speech." Harvard Business School Case 716-039, January 2016. (Revised February 2016.)
      • November 2015 (Revised February 2016)
      • Case

      Allianz Turkey: Focus on the Customer (A)

      By: W. Earl Sasser and Gamze Yucaoglu
      At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost...  View Details
      Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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      Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (A)." Harvard Business School Case 316-093, November 2015. (Revised February 2016.)
      • November 2015 (Revised February 2016)
      • Supplement

      Allianz Turkey: Focus on the Customer (B)

      By: W. Earl Sasser and Gamze Yucaoglu
      At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost...  View Details
      Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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      Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
      • Article

      The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

      By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
      Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether...  View Details
      Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation
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      Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216.
      • Article

      What's Your Language Strategy?: It Should Bind Your Company's Global Talent Management and Vision

      By: Tsedal Neeley and Robert Steven Kaplan
      Language pervades every aspect of organizational life. Yet leaders of global organizations—where unrestricted multilingualism can create friction—often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire...  View Details
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      Neeley, Tsedal, and Robert Steven Kaplan. "What's Your Language Strategy? It Should Bind Your Company's Global Talent Management and Vision." R1409D. Harvard Business Review 92, no. 9 (September 2014): 70–76.
      • December 2013
      • Case

      Clique Pens: The Writing Implements Division of U.S. Home

      By: Frank V. Cespedes and James Kindley
      The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a...  View Details
      Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry
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      Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
      • 2013
      • Article

      Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals

      By: S. A. Swift, D. Moore, Z. Sharek and F. Gino
      When explaining others' behaviors, achievements, and failures, it is common for people to attribute too much influence to disposition and too little influence to structural and situational factors. We examine whether this tendency leads even experienced professionals...  View Details
      Keywords: Evaluations; Correspondence Bias; Selection Decisions; Attribution; Prejudice and Bias; Selection and Staffing; Decision Choices and Conditions; Performance Evaluation; Cognition and Thinking
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      Swift, S. A., D. Moore, Z. Sharek, and F. Gino. "Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals." e69258. PLoS ONE 8, no. 7 (July 2013).
      • October 2011 (Revised March 2012)
      • Case

      Cottle-Taylor: Expanding the Oral Care Group in India

      By: John A. Quelch and Alisa Zalosh
      Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern...  View Details
      Keywords: Forecasting; Budgeting; International Marketing; Product Planning & Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
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      Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
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      The Gender Gap in Self-Promotion
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