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Publications

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  • All HBS Web  (48)
    • Faculty Publications  (9)

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    • All HBS Web  (48)
      • Faculty Publications  (9)

      Professional Golf Remove Professional Golf →

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      • December 2022
      • Case

      LIV Golf

      By: Alexander J. MacKay
      On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was...  View Details
      Keywords: Anti-trust; Golf; "Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
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      MacKay, Alexander J. "LIV Golf." Harvard Business School Case 723-371, December 2022.
      • January 2014
      • Teaching Note

      The PGA Tour

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour." Harvard Business School Teaching Note 714-448, January 2014.
      • January 2014
      • Supplement

      The PGA Tour (B)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (B)." Harvard Business School Supplement 714-443, January 2014.
      • January 2014
      • Supplement

      The PGA Tour (C)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details
      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (C)." Harvard Business School Supplement 714-444, January 2014.
      • January 2014
      • Supplement

      The PGA Tour (D)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (D)." Harvard Business School Supplement 714-445, January 2014.
      • January 2014
      • Supplement

      The PGA Tour (E)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (E)." Harvard Business School Supplement 714-446, January 2014.
      • January 2014
      • Supplement

      The PGA Tour (F)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (F)." Harvard Business School Supplement 714-447, January 2014.
      • December 2013
      • Case

      The PGA Tour (A)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...  View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (A)." Harvard Business School Case 714-442, December 2013.
      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that...  View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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      Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
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